Design for Product Managers

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  • + cwodtke cwodtke 8 months ago
    the bewildering doctor series can be explained thus: designers have specialties like doctors. graphic designers are like plastic surgeons, IA’s like diagnosticians, IxD like sports medicine, focusing on doing things... not a perfect metaphor, but helps to think of people with deep strengths as well as a shared base of knowledge.
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Design for Product Managers - Presentation Transcript

  1. Dealing with Design A survival guide in three acts
  2.  
  3. When do you need a designer?
  4.  
  5. What are the flavors of designers?
  6.  
  7.  
  8.  
  9.  
  10. Hiring & Vetting
    • What are my product’s goals and challenges?
    • What must users do/experience for us to win?
    • What competency must the designer have?
    • Where do I find them?
  11. The Interview
    • Portfolio
      • Watch out for “we”
    • Design exercise
      • Same exercise for everyone
      • Short, and reveals thinking
      • Not about making a good design
    • Interview
      • How did you solve a similar problem?
      • What would you change about our product (if existing) or competitor
      • What’s your ideal job?
  12. Working effectively with designers
    • Bring them in EARLY
    • Set clear priorities
    • Get the flows (or IA) first
    • Critique with goals, not solutions
    • Push respectfully forward
  13.  
  14. Ten reasons to kill your designer
    • "I did the best I could - there's only so much you do with..."
    • "Just tell me what you want and I'll make that."
    • “ Oh, that can't be done.”
    • “ Oh, but my idea is much better”
    • "Well you never told me it was supposed to be REALLY good!"
    • "Your database doesn't work with my design" or “Is all of this stuff really necessary?”
    • "That solution would be non-standard" or “Users don’t scroll.”
    • "I went to design school"
    • "Because it looked better.“
    • “ Trust me"
    • http://www.linkedin.com/answers/product-management/product-design/interface-design/PRM_PDS_INF/173714-1751812
  15. When it’s you
  16. Layers of design
    • Base: User need/business need/tech options
    • Information Architecture and/ or Interaction Design
    • Interface Design
    • Graphic Design
  17. Four Design Hacks
  18. Participatory Card Sort
  19. Running a successful card sort
      • 50-75 pieces of content (not categories!)
      • Provide as much information as possible while not overwhelming
      • Lay all content out on a large table, shuffled thoroughly
      • Provide blanks for category labels
      • Encourage thinking-out-loud
      • Be helpful, but do not suggest or advise. Play psychiatrist.
      • Collate results and look for patterns.
  20. Scenarios and Task Analysis
  21. Example Persona Scenario
  22. Task analysis
      • Step by step breakdown of scenarios
      • Helps define interface/interaction needs
      • Flushes out potential opportunities for errors
  23. Task analysis Purchasing a purse at nordstroms.com might include the tasks: 1. locate purse 2. add purse to shopping cart 3. check out f. Review order “ CHECK OUT” BECOMES g. Finalize checkout e. Input payment d. Input billing address c. Input shipping address b. Sign in/sign up a. Select checkout
  24. Task analysis And so on…
      • v. Input state (dropdown of standard abbreviations)
    f. Review order “ INPUT BILLING ADDRESS” BECOMES “ CHECK OUT” BECOMES
      • vi. Input country
    g. Finalize checkout
      • iv. Input street address
    e. Input payment
      • iii. Input street address
    d. Input billing address
      • ii. Input family name
    c. Input shipping address
      • i. Input first name
    b. Sign in/sign up d. Input billing address (prepopulate all fields from c.) a. Select checkout
  25. Page Zoning
    • Table setting?
  26.  
  27. Title Content Viral features metadata Related content
  28. Graphic design hacks
  29. Minimalist Design
    • Only use one font. Preferably helvetica.
    • Only use three, maybe four sizes, all very very different.
    • Only use one color, with variations, and one “accent” color.
    • Turn on the grid (if you are using photoshop, etc)
    • Never align center.
    • Never use stock photography.
    • Have a hierachy
  30. I am a serifed font I am sans-serif
  31. I am Times New Roman Hey, I’m arial
  32.  
  33.  
  34.  
  35.  
  36. niiiiiiice
  37.  
  38.  
  39. Cheat
    • Patterns
    • Libraries
    • Odesk
    • Conference proceedings
    • You can’t buy taste
  40.  
  41. Research Beyond usability
  42. Who does it?
      • Internal User Research Specialist
      • Outside Consultant
      • You
  43. Why do it?
      • Know if the product meets user needs before you build it
        • Cheap to change a sketch
        • Affordable to change a Photoshop comp
        • Expensive to change fully coded product
        • Customer service expensive as well
  44. Why do it?
      • Enable you to develop easy-to-use products
        • Satisfy customers
        • Decrease expenditures on technical support and training
        • Advertise ease-of-use successes
        • Improve brand perception
        • Ultimately increase market share
  45. Who are the users of the system?
    • Start by collecting pre-existing information
      • Hunt down previous data (marketing demographics, surveys, past usability tests)
      • Hold stakeholder interviews
      • Conduct customer service interviews
  46. Finding the end user
    • Recruiting
      • Develop a portrait of the user (a la the persona)
      • Develop a screener based on this
      • Recruit typical end users
        • Professional recruiter
        • Do it yourself
      • Offer a consideration: cash or a gift
      • Watch for ringers
        • Professional testers
        • Inarticulate users
  47. Not the end user
        • Employees
        • Designers
        • Programmers
        • Market researchers
        • You
  48. Three Research Hacks
  49. Site visit
  50. Site visit
  51.  
  52.  
  53. Rules
    • Ask them to use your product, and “think aloud” while doing so
    • Take photos (with permission)
    • Record quotes
    • Note interruptions, accessory items, and social itneractions
  54. Friends and Family Usability
  55.  
  56. OK, if
    • They are just like your target users
    • Unfamiliar (or typical familiarity) with product
    • NO CHEATING!
  57. Form of… usability test!
    • Set of tasks
    • Think aloud
    • Time tasks, if relevant
    • One more time– no hints, no leading questions
  58. Paper Prototyping
  59. Tools
  60. Research Don’ts
    • Ask leading questions
    • Show people where things are
    • Let them get frustrated
    • Make them feel stupid
    • Take your own notes
    • Do focus groups
  61. Research dos
    • Do it.
    • Any way
    • Do it
  62.  
  63.  
  64. Organizations
    • Iainstitute.org
    • Ixda.org
    • Aiga.org
    • These all hold excellent conferences. Ixda.org will be posting videos of last weekend’s conference shortly (including my talk on viral design).

+ cwodtkecwodtke, 8 months ago

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a tragic tale in three parts

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