About Sitemaps

About Sitemaps



The difference between the two types of sitemaps and the reasons to use both for a web site

The difference between the two types of sitemaps and the reasons to use both for a web site



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About Sitemaps About Sitemaps Presentation Transcript

  • About SitemapsCreate Sitemaps for SEO & Sitemaps for UsersApril 8, 20091
  • Sitemap TypesSitemaps for Search Engine Optimization (SEO)• XML file listing the pages of a web site• Provides site information to search engines• Helps to ensure sites get fully indexed• Not all site pages may be linked from other pagesSitemaps for Users• HTML/XHTML page listing the pages of a site• Provides a site navigation aid to users of a site2
  • Sitemaps for SEOPros• Helps search engines learn about new sites• Helps index content that changes frequently• Helps to identify canonical pages for duplicate content• Helps classify pages missed by normal crawling• Pages with rich Ajax or Flash content• Pages not linked from other pagesCons• Sitemap data has to be submitted• Search engines don’t support some Sitemap formats• Can mask bad content/link structures on a site3
  • Sitemaps for UsersPros• Provides an extra navigation aid to visitors• Helps users learn about content on a site• Helps users locate what they are looking forCons• Users must browse through Sitemap hierarchy• Dynamic content may not fit in the hierarchy• Does not reflect user pathways or user flow• Doesn’t show how content relates to other content4
  • Sitemap ProtocolPurpose• Informs search engines about pages on a site• Useful for …• Pages that cannot be accessed from other links• Pages that are only accessible from a formContent• XML file that lists the URLs of pages on a site5
  • Why Sitemaps are UsedUse Sitemaps to help Users…• Get a comprehensive view of your site• Locate something specific on your siteUse Sitemaps for Site Engine Optimization• To improve rankings in organic search results• To reduce the time for bots to revisit the site6
  • How to Implement SitemapsAdd a Sitemap XHTML page to your site• Some CMS programs will auto-generate a sitemap• Create a Sitemap XML file• Adhere to the Sitemap Protocol format• Use http://www.xml-sitemaps.com to generate7
  • In SummaryInclude a User Sitemap on your site• Create a Sitemap that reflects the needs of users• Provide a Sitemap that is useful to new users• Provide a link to your Sitemap on the bottom of pagesCreate a Sitemap for SEO and submit it• Add a Sitemaps file to the root of your site• Verify site content/link structure before submitting• Use the Sitemap protocol so all search engines can use it• Specify your preferred URL for pages in your Sitemap• Periodically submit a Sitemap to all search engines• Identify the location of your Sitemap file in robots.txt8
  • Caveat EmptorThere are many ways to manage Sitemaps for Sitecore sites• Skilled developers can provide other solutions• Review your Sitemaps needs with your Sitecore partner• Review proposed changes with all stakeholders• Implement new configurations on a test system firstThis presentation is intended to be academic• To enhance public knowledge of Sitemaps issues• To promote a better understanding of Sitemaps & SitecoreAuthor cannot guarantee accuracy or fitness for your site• Author makes no representations or warranties• Author disclaims any liability if you act on this information9
  • More Topics from Sitecore CraigAdding Context to Sitecore Content (Tagging)http://www.slideshare.net/cwnelson/tagging-content-in-sitecoreCreating Web 2.0 Sitecore Siteshttp://www.slideshare.net/cwnelson/interactive-users3How to Select a CMShttp://www.slideshare.net/cwnelson/how-to-select-a-cmsSitecore 7 – New Features for Usershttp://www.slideshare.net/cwnelson/sitecore-7-new-featuresSupporting Mobile Users on Sitecore Siteshttp://www.slideshare.net/cwnelson/supporting-mobile-users-on-sitecore-sites10
  • Get Help with your Sitecore SiteInvite Sitecore Craig to connect with you on LinkedIn• http://www.linkedin.com/in/sitecorecraigAdd Sitecore Craig to your Circles on Google Plus• https://plus.google.com/114214657038667808289Follow Sitecore Craig on Twitter• https://twitter.com/TheInsideCornerContact Craig Directly• Craig Nelson - Certified Developer and Sitecore Partner• cwnelson[at]theinsidecorner.com• Mobile - 707.319.7446Visit Craig’s Sitecore Hobby Site• http://www.theinsidecorner.com11
  • Thankyoufor taking the time toviewthis presentationonAboutSitemapsPleaseshare withothers and add acommentif youthinkit is usefulThanks! -CraigApril 8, 200912