Social MediaMarketing: The New  Fashion Trend      By: Christina Witzel
Fashion and Retail brands make up 20% of the   top brands using social media as of 2011                                   ...
Brands must ask themselves, ‘How   has social media permanently   changed the ways retailers are     building relationship...
Ann Taylor saw a 16% increase in same-store sales for thesecond quarter in 2010….Analysts pointing to the company’s   aggr...
“Online and social media are   playing an increasing role and  complementing our direct mail   outreach, advertising and P...
Lululemon has made    communication and dialogue via social media acentral role in their company                          ...

Lululemon has adjusted where     pockets sit on pants and   placement of waistbands on running shorts based on online  cu...
“We learn on Facebook and through social media what our guests are really screaming for,    and we actually use thefeedbac...
Gilt Groupe, an online samplesale site, uses social media not for customer acquisition, but     to engage with their   pas...
Gilt sends out 428 million emails ever day, personalized based on         shopping patterns                               ...
Norma Kamali has added QR codes to store windows so  when the store is closed, viewers can scan bar codes on their mobile ...
“Whether it’s Facebook, Twitter,    blogs or branded editorial  content, maintaining a dialoguewith fans and consumers thr...
By brands being more approachablethrough social media, they have drivencustomers to shop via social channels              ...
Connectivity: Brands have  embraced the Facebook ‘Like’    button after realizing thatconsumers are more comfortable   rel...
Amazon.com allows users to see their Facebook friends’ favourite books, films and other products
ChompOn.com reported thateach Facebook ‘Like’ is worth $8          to a brand                                   Source: Pi...

   Checking-in on Foursquare allows      users to see what stores their      friends have visited, creating a        feel...
There has been an emergence of   dialogue between designers, bloggers and social media gurus          in recent years

   In the fashion world social media is          more than just a marketing        strategy, it is a way of studying     ...

   “People fear what they don’t     understand, but trust me,      magazines, designers and       retailers are getting t...
Brands have humanized  themselves and are able toconnect with their customers on   a new and very real level
However, transparency and lack of control of what is being said on social media platforms can be a        worrisome issue…...
Luckily, most brands have seen success in revenues and customer connection      after embracing social media              ...
“By letting the public behind the fashion influencer  curtain, stalwarts and luminaries have created andconnected to an ent...
What will the future hold for fashion   and social media marketing- embrace it or get left behind?                        ...
“Ignoring the Internet and social media is madness.” Diane Von Furstenberg                                                ...
Credits   All images are Creative     Commons Licensed                             Source: Pink Sherbet                   ...
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  • Film315 presentation- Working Copy

    1. 1. Social MediaMarketing: The New Fashion Trend By: Christina Witzel
    2. 2. Fashion and Retail brands make up 20% of the top brands using social media as of 2011 Source: Pink Bow
    3. 3. Brands must ask themselves, ‘How has social media permanently changed the ways retailers are building relationships and marketing products to their customers?’
    4. 4. Ann Taylor saw a 16% increase in same-store sales for thesecond quarter in 2010….Analysts pointing to the company’s aggressive use of social media to attain new customers Source: Philipp Klinger
    5. 5. “Online and social media are playing an increasing role and complementing our direct mail outreach, advertising and PRefforts” Kay Krill [CEO, Ann Taylor] Source: Kent Chen
    6. 6. Lululemon has made communication and dialogue via social media acentral role in their company Source: lululemon athletica
    7. 7. 
Lululemon has adjusted where pockets sit on pants and placement of waistbands on running shorts based on online customer feedback via Twitterand Facebook……..The companyhas 183,000+ Facebook fans and 40,000+ Twitter followers
    8. 8. “We learn on Facebook and through social media what our guests are really screaming for, and we actually use thefeedback.” Christine Daly [CEO, Lululemon]
    9. 9. Gilt Groupe, an online samplesale site, uses social media not for customer acquisition, but to engage with their passionate community of customers Source: Pink Sherbet Photography
    10. 10. Gilt sends out 428 million emails ever day, personalized based on shopping patterns Source: alexkess
    11. 11. Norma Kamali has added QR codes to store windows so when the store is closed, viewers can scan bar codes on their mobile device and our taken to the company’s website where they can purchase the item
    12. 12. “Whether it’s Facebook, Twitter, blogs or branded editorial content, maintaining a dialoguewith fans and consumers through authentic and engaging contentis paramount in achieving success within the digital realm.” Rachel Strugatz [Online Editor of Women’s Wear Daily] Source: Ima07j
    13. 13. By brands being more approachablethrough social media, they have drivencustomers to shop via social channels Source: PinkBow
    14. 14. Connectivity: Brands have embraced the Facebook ‘Like’ button after realizing thatconsumers are more comfortable relying on friends opinions Source: .reid.
    15. 15. Amazon.com allows users to see their Facebook friends’ favourite books, films and other products
    16. 16. ChompOn.com reported thateach Facebook ‘Like’ is worth $8 to a brand Source: PinkStock
    17. 17. 
 Checking-in on Foursquare allows users to see what stores their friends have visited, creating a feeling of social cohesion Source: nan palmero
    18. 18. There has been an emergence of dialogue between designers, bloggers and social media gurus in recent years
    19. 19. 
 In the fashion world social media is more than just a marketing strategy, it is a way of studying and anticipating fashion behaviours Source: Rain City Girl
    20. 20. 
 “People fear what they don’t understand, but trust me, magazines, designers and retailers are getting to understand what social media is faster than they can say ‘that’s fabulous’.” Joe Zee [Creative Director, Elle Magazine] Source: Pink Sherbet Photography
    21. 21. Brands have humanized themselves and are able toconnect with their customers on a new and very real level
    22. 22. However, transparency and lack of control of what is being said on social media platforms can be a worrisome issue… Source: Phillip Klinger
    23. 23. Luckily, most brands have seen success in revenues and customer connection after embracing social media Source: Pink Sherbet Photography
    24. 24. “By letting the public behind the fashion influencer curtain, stalwarts and luminaries have created andconnected to an entirely new media audience, andcapitalized on the 400 million Facebook users and more than 22 million Twitter users. Social media, it seems, has become the hottest trend since skinny jeans and stiletto heels” Hibtha Prabhakar [Style File Group] Source: Flor de Maria
    25. 25. What will the future hold for fashion and social media marketing- embrace it or get left behind? Source: Phillip Klinger
    26. 26. “Ignoring the Internet and social media is madness.” Diane Von Furstenberg Source: dw*c
    27. 27. Credits All images are Creative Commons Licensed Source: Pink Sherbet Photography

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