Social MediaMarketing: The New  Fashion Trend      By: Christina Witzel                                  Source: tokyofash...
Fashion and Retail brands make up 20% of the   top brands using social media as of 2011                                   ...
Brands must ask themselves,   ‘How has social media  permanently changed the ways retailers are building     relationships...
Ann Taylor saw a 16% increase in same-store sales for the    second quarter in 2010….Analysts pointing to the company’s ag...
“Online and social media are  playing an increasing role and  complementing our direct mailoutreach, advertising and PR ef...
Lululemon has       madecommunicationand dialogue via  social media acentral role in their     company                    ...
Lululemon has adjusted  where pockets sit onpants and placement of waistbands on runningshorts based on online customer fe...
“We learn on  Facebook and  through social media what our guests are reallyscreaming for, and we actually use the feedback...
Gilt Groupe, an onlinesample sale site, uses social  media not for customeracquisition, but to engage   with their passion...
Gilt sends out 428million emails everyday, personalized based on shopping patterns                          Source: alexkess
Norma Kamali has added  QR codes to storewindows so when the store is closed, viewers can scan bar codes on their mobilede...
“Whether it’s Facebook,  Twitter, blogs or brandededitorial content, maintaining   a dialogue with fans and      consumers...
By brands being more approachable through social media, they have drivencustomers to shop via social channels             ...
Connectivity: Brands   have embraced the Facebook ‘Like’ button   after realizing that  consumers are more comfortable rel...
Amazon.com allows    users to see their   Facebook friends’favourite books, films and     other products
ChompOn.comreported that each Facebook ‘Like’ isworth $8 to a brand                      Source: PinkStock
Checking-in on Foursquare  allows users to see what  stores their friends have visited, creating a feeling of     social c...
In the fashion world social media ismore than just a marketing strategy, it      is a way of studying and  anticipating fa...
“People fear what they  don’t understand, but    trust me, magazines,designers and retailers aregetting to understand what...
Brands have humanizedthemselves and are able to    connect with their customers on a new and      very real level         ...
However, transparency and lack of control of what is  being said on social mediaplatforms can be a worrisome            is...
Luckily, most brands haveseen positive results in revenues and customer    connections after embracing social media       ...
“By letting the public behind the fashion influencer  curtain, stalwarts and luminaries have created andconnected to an ent...
What will the future hold  for fashion and socialmedia marketing- embrace   it or get left behind?                        ...
“Ignoring the Internet and social media is madness.”  Diane Von Furstenberg                                               ...
Credits         All images are Creative Commons LicensedWorks Cited:How the fashion industry is embracing social mediahttp...
Film315 Presentation (Cwitzel)
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Film315 Presentation (Cwitzel)

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  • Transcript of "Film315 Presentation (Cwitzel)"

    1. 1. Social MediaMarketing: The New Fashion Trend By: Christina Witzel Source: tokyofashion
    2. 2. Fashion and Retail brands make up 20% of the top brands using social media as of 2011 Source: Pink Bow
    3. 3. Brands must ask themselves, ‘How has social media permanently changed the ways retailers are building relationships and marketing products to their customers?’ Source: meurer
    4. 4. Ann Taylor saw a 16% increase in same-store sales for the second quarter in 2010….Analysts pointing to the company’s aggressive use of social media to attain new customers Source: Philipp Klinger
    5. 5. “Online and social media are playing an increasing role and complementing our direct mailoutreach, advertising and PR efforts” Kay Krill [CEO, Ann Taylor] Source: Kent Chen
    6. 6. Lululemon has madecommunicationand dialogue via social media acentral role in their company Source: lululemon athletica
    7. 7. Lululemon has adjusted where pockets sit onpants and placement of waistbands on runningshorts based on online customer feedback via Twitter and Facebook The company has 183,000+ Facebook fans and 40,000+ Twitter followers Source: lululemon athletica
    8. 8. “We learn on Facebook and through social media what our guests are reallyscreaming for, and we actually use the feedback.” Christine Daly[CEO, Lululemon] Source: janniswerner
    9. 9. Gilt Groupe, an onlinesample sale site, uses social media not for customeracquisition, but to engage with their passionate community of customers Source: Pink Sherbet Photography
    10. 10. Gilt sends out 428million emails everyday, personalized based on shopping patterns Source: alexkess
    11. 11. Norma Kamali has added QR codes to storewindows so when the store is closed, viewers can scan bar codes on their mobiledevice and our taken to the company’s website where they can purchase the item
    12. 12. “Whether it’s Facebook, Twitter, blogs or brandededitorial content, maintaining a dialogue with fans and consumers through authentic and engaging content is paramount in achieving success within thedigital realm.” Rachel Strugatz [Online Editor of Women’s Wear Daily] Source: Ima07j
    13. 13. By brands being more approachable through social media, they have drivencustomers to shop via social channels Source: PinkBow
    14. 14. Connectivity: Brands have embraced the Facebook ‘Like’ button after realizing that consumers are more comfortable relying on friends opinions Source: .reid.
    15. 15. Amazon.com allows users to see their Facebook friends’favourite books, films and other products
    16. 16. ChompOn.comreported that each Facebook ‘Like’ isworth $8 to a brand Source: PinkStock
    17. 17. Checking-in on Foursquare allows users to see what stores their friends have visited, creating a feeling of social cohesion Source: nan palmero
    18. 18. In the fashion world social media ismore than just a marketing strategy, it is a way of studying and anticipating fashion behaviours Source: Rain City Girl
    19. 19. “People fear what they don’t understand, but trust me, magazines,designers and retailers aregetting to understand what social media is faster than they can say ‘that’s fabulous’.” Joe Zee [Creative Director, Elle Magazine] Source: Pink Sherbet Photography
    20. 20. Brands have humanizedthemselves and are able to connect with their customers on a new and very real level Source: yushimoto_2
    21. 21. However, transparency and lack of control of what is being said on social mediaplatforms can be a worrisome issue… Source: Phillip Klinger
    22. 22. Luckily, most brands haveseen positive results in revenues and customer connections after embracing social media Source: Pink Sherbet Photography
    23. 23. “By letting the public behind the fashion influencer curtain, stalwarts and luminaries have created andconnected to an entirely new media audience, andcapitalized on the 400 million Facebook users and more than 22 million Twitter users. Social media, it seems, has become the hottest trend since skinny jeans and stiletto heels ” Hibtha Prabhakar [Style File Group] Source: Flor de Maria
    24. 24. What will the future hold for fashion and socialmedia marketing- embrace it or get left behind? Source: Phillip Klinger
    25. 25. “Ignoring the Internet and social media is madness.” Diane Von Furstenberg Source: dw*c
    26. 26. Credits All images are Creative Commons LicensedWorks Cited:How the fashion industry is embracing social mediahttp://mashable.com/2010/02/13/fashion-industry-social-media/The use of social media in the fashion industryhttp://www.vedainformatics.com/blogs/use-of-social-media-in-fashion-industry/Social Media is Fashion’s Newest Musehttp://www.forbes.com/2010/09/07/fashion-social-networking-customer-feedback-forbes-woman-style-designers.htmlFashion Forward: New York brands take on social mediahttp://www.cbsnews.com/8301-504943_162-20061033-10391715.htmlSocial Media: In and Out of Fashionhttp://blog.ogilvypr.com/2011/04/social-media-in-and-out-of-fashion/New York Brands with Stellar Social Media Tacticshttp://fashionablymarketing.me/2011/05/fashion-brands-social-media-tactics/ Twitter: christina_mw http://flavors.me/cwitzel Source: Pink Sherbet Photography
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