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Film315 Presentation (CWitzel)

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Published in: Lifestyle

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  • Transcript

    • 1. Social MediaMarketing: The New Fashion Trend By: Christina Witzel Source: tokyofashion
    • 2. Fashion and Retail brands make up 20% of the top brands using social media as of 2011 Source: Pink Bow
    • 3. Brands must ask themselves, ‘How has social media permanently changed the ways retailers are building relationships and marketing products to their customers?’ Source: meurer
    • 4. Ann Taylor saw a 16% increase in same-store sales for the second quarter in 2010….Analysts pointing to the company’s aggressive use of social media to attain new customers Source: Philipp Klinger
    • 5. “Online and social media are playing an increasing role and complementing our direct mailoutreach, advertising and PR efforts” Kay Krill [CEO, Ann Taylor] Source: Kent Chen
    • 6. Lululemon has madecommunicationand dialogue via social media acentral role in their company Source: lululemon athletica
    • 7. Lululemon has adjusted where pockets sit onpants and placement of waistbands on runningshorts based on online customer feedback via Twitter and Facebook The company has 183,000+ Facebook fans and 40,000+ Twitter followers Source: lululemon athletica
    • 8. “We learn on Facebook and through social media what our guests are reallyscreaming for, and we actually use the feedback.” Christine Daly[CEO, Lululemon] Source: janniswerner
    • 9. Gilt Groupe, an onlinesample sale site, uses social media not for customeracquisition, but to engage with their passionate community of customers Source: Pink Sherbet Photography
    • 10. Gilt sends out 428million emails everyday, personalized based on shopping patterns Source: alexkess
    • 11. Norma Kamali has added QR codes to storewindows so when the store is closed, viewers can scan bar codes on their mobiledevice and our taken to the company’s website where they can purchase the item
    • 12. “Whether it’s Facebook, Twitter, blogs or brandededitorial content, maintaining a dialogue with fans and consumers through authentic and engaging content is paramount in achieving success within thedigital realm.” Rachel Strugatz [Online Editor of Women’s Wear Daily] Source: Ima07j
    • 13. By brands being more approachable through social media, they have drivencustomers to shop via social channels Source: PinkBow
    • 14. Connectivity: Brands have embraced the Facebook ‘Like’ button after realizing that consumers are more comfortable relying on friends opinions Source: .reid.
    • 15. Amazon.com allows users to see their Facebook friends’favourite books, films and other products
    • 16. ChompOn.comreported that each Facebook ‘Like’ isworth $8 to a brand Source: PinkStock
    • 17. Checking-in on Foursquare allows users to see what stores their friends have visited, creating a feeling of social cohesion Source: nan palmero
    • 18. In the fashion world social media ismore than just a marketing strategy, it is a way of studying and anticipating fashion behaviours Source: Rain City Girl
    • 19. “People fear what they don’t understand, but trust me, magazines,designers and retailers aregetting to understand what social media is faster than they can say ‘that’s fabulous’.” Joe Zee [Creative Director, Elle Magazine] Source: Pink Sherbet Photography
    • 20. Brands have humanizedthemselves and are able to connect with their customers on a new and very real level Source: yushimoto_2
    • 21. However, transparency and lack of control of what is being said on social mediaplatforms can be a worrisome issue… Source: Phillip Klinger
    • 22. Luckily, most brands haveseen positive results in revenues and customer connections after embracing social media Source: Pink Sherbet Photography
    • 23. “By letting the public behind the fashion influencer curtain, stalwarts and luminaries have created andconnected to an entirely new media audience, andcapitalized on the 400 million Facebook users and more than 22 million Twitter users. Social media, it seems, has become the hottest trend since skinny jeans and stiletto heels ” Hibtha Prabhakar [Style File Group] Source: Flor de Maria
    • 24. What will the future hold for fashion and socialmedia marketing- embrace it or get left behind? Source: Phillip Klinger
    • 25. “Ignoring the Internet and social media is madness.” Diane Von Furstenberg Source: dw*c
    • 26. Credits All images are Creative Commons LicensedArticles Sourced:http://mashable.com/2010/02/13/fashion-industry-social-media/http://www.vedainformatics.com/blogs/use-of-social-media-in-fashion-industry/http://www.forbes.com/2010/09/07/fashion-social-networking-customer-feedback-forbes-woman-style-designers.htmlhttp://www.cbsnews.com/8301-504943_162-20061033-10391715.htmlhttp://blog.ogilvypr.com/2011/04/social-media-in-and-out-of-fashion/http://fashionablymarketing.me/2011/05/fashion-brands-social-media-tactics/ Source: Pink Sherbet Photography