Social Video: The Role of Video in Social Media


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This a presentation made by Carla Wilson owner of Wilson Media Services to the audience at Philadelphia Area Computer Society. The presentation includes:
Introduction / About Me
Overview of Social Media Networks
Some YouTube / Social Stats to Consider
How You Can Create Your Own Videos
Google+ Hangouts on Air demo

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  • Good Morning! Thank you Susan for the introduction. Susan explained that a presentation on the role of video in social media would be a good one for the audience here at PACS. I am a business owner, so I have learned many business reasons for using video and will touch upon a few details if there are other business folks that are interested, but will also talk about video from a personal viewer’s standpoint.
  • To start, I’ll explain a little about me. I hold many titles as I’m sure many of you do as well. I have been a lover of music and sound and techie things all my life. As Susan mentioned I graduated from college with a degree in Sound Recording Technology. It’s where I met my husband who was in the same major. Sound Recording Technology meant that we were music majors who also studied Physics and Electronics. We learned how to record, edit and produce sound in a huge analog studio setting just a few years before the onslaught of the digital media production tools that are available today. We have a recording studio in home and it’s a lot of fun to be able to work with digital production tools. One of my passions is helping folks produce video – even without the use of a video camera. I am by no means an expert in all things video, but I’ve been making presentations about video marketing over the past 2 years and so I consider myself an expert in tracking down information about video.To begin… the social media world allows individuals to have more avenues to share their voice. And each person has preferences to the networks on which they communicate and interact. Before we dig in to the role of video in social media, let’s start with a quick overview of the social networks. Can you name the Big 3?
  • Facebook – launched in 2004 – now has over 955 million active users worldwideLinkedIn – launched in May 2003 – as of this year has over 175 million users – mostly for business networkingTwitter – launched in June 2006 – has over 500 million users who are generating over 340 million tweets per dayAnd because it is now the 2nd largest search engine and first source for video online let’s review some statistics about YouTube. The first video was uploaded to the site in April 2005 and now there are over 800 million unique viewers each month.Which networks are you using?Here are some social video stats to consider:
  • 72 – can you guess this statistic? Yes, that’s the number of hours of video uploaded to YouTube every minute. (This is up from 60 hours earlier this year, and 48 hours since 2011)Also take note that 3 hours of video are uploaded every minute via mobile devices.On the next couple of slides you’ll see some images I pulled from a great infographic from TechWelkin and their URL is listed on the slides.
  • On YouTube, 3 billion - that’s billion with a B - hours are watched each month. I love infographics as a visual way to understand data, this one was a bit outdated as now this number is up to 4 billion hours of YouTube video are watched each month. And over half have been rated to include comments from the comments from the community.
  • On Facebook, 500 YEARS’ worth of YouTube video are watched every day. This is one of the reasons that Facebook is now the 2nd largest source for video.
  • Every minute, Twitter users are sharing 700 YouTube videos.So, as demonstrated by the statistics, video is truly playing a big role in social media. While each person has a preferred method to absorb their content, I think a large percentage of folks truly prefer watching their content. A recent Pew Research Poll found that nearly half of us - 46% - as internet users post original photos and videos online and 41% curate photos and videos they find elsewhere on the internet. Videos can educate, enlighten and entertain. And for businesses, video is a great way to highlight a product, welcome viewers to your website, or provide training. My next two slides I use specifically in my biz presentations – so are there business owners here today?
  • So great, I’ll cover the slides anyway because it’s interesting….I work with clients to convince them to use more audio and video in their businesses. One of the reasons I stress this is the benefit of using these digital media files on their websites. Websites with more audio and video rank higher in Google rankings, and I call this “good Google juice”. Here’s why, each month there are over 100 billion searches and I want my clients’ websites ranking higher in search – so I encourage more blogging and more audio and video production.
  • Here is reason number 2 why I encourage my clients to create more digital media for their internet marketing efforts. Inbound marketing - those efforts that draw people to your website to learn about you and your product/service costs 61% less than outbound marketing which are the efforts in which you are making cold calls, direct mail – reaching out to prospects.
  • So I’ve covered some fun facts about the why, now let’s talk about fast and easy video production . The types of videos you can create include live action. For instance, I take video of my son’s or husband’s bands when they’re playing at a gig. Business could create a welcome video on their website, or a promo video for a product, or a record a webinar. You can create a video podcast – or you can livestream an event.
  • So let’s talk about capturing the video. Depending on the type of video you’re producing, you could simply use the web camera built into your PC, or one that is a separate accessory. You could use a video camera, or your smartphone or other device. In PowerPoint 2010, you can now save as a WMV and create a video from your slide deck. Using a product called Animoto or another called ProShow Producer, you can create a video from a set of photos. If you’re trying to do a software demo, Jing is a great tool for screen capture. And my new recent favorite for creating video is Google+ using their Hangouts on Air feature. I’ll give more details about this in a few minutes.
  • Before getting your video online, you may need to edit it. Wherever possible, I always choose the easiest path. I don’t want to get too deep in the weeds here, but wanted to touch upon some easy editing sources. YouTube has a way to edit videos that you upload. I haven’t used that tool myself (because of the other toys that I have), but know that it’s there. If you shoot video via a Flip Camera, it has built-in software to help you trim the ends and some other simple editing. Its software also makes it easy to upload to YouTube and other internet sites. Another resource is Windows Movie Maker or if you’re a Mac user, iMovie. Lastly, I’ll mention a tool that I use professionally called Camtasia. I’ve also used Final Cut Pro – an Apple product – but again for most of my work even professionally, I don’t need a million bells and whistles to get the final product I want.After editing, you’ll either want to upload the video directly to your social networks, or to YouTube or another video hosting site.
  • So let’s talk about my new favorite tool, Google+ Hangouts on Air. Susan mentioned that you’ve had recent presentation of Google+ so I won’t go into the particulars of why you should be participating there. Just know that you should ;-)I too was leary about venturing into another social network, until attending a networking event at which some local Google field reps demonstrated the features of G+. When they demonstrated the Hangouts on Air feature, I was completely sold – specifically because of my business podcast.First, I’ll explain quickly how I used to produce my podcast. My podcast – Online Biz Insiders – I co-host with a buddy of mine. Her business is building websites and customizing blogs and she and I have known each other for about 9 years. About two years ago we were chatting and lamenting about how hard it is to consistently market our businesses. We decided to collaborate and produce an audio podcast based on our online business and expertise. After all, while I struggle to write blog posts, basically recording a business conversation with a friend makes content creation easy. So my production process was this: From the studio in my home, I would “bring in” Mary using Skype. My husband would mix and engineer and record our episodes. I would spend a couple hours in the post-production work of the recording. I would edit, mix in some theme music that my son composed for us, convert to MP3, tag, upload to our media hosting site, post it to the blog, write up the accompanying text for the blog post. It would take about 2 hours to post-produce each file and it was getting tedious. We started recording two episodes at a time – then posting one a week each Thursday.I decided that in 2012 I wanted to somehow livestream our podcast – incorporate video somehow. We tried a quasi-webinar resource, but their service was spotty. But I wasn’t sure how to do it without adding even more production time. Enter Google+ Hangouts on Air!So now each Thursday at 8:30am, we start a Hangout on Air. As you know, this livestreams on our G+ profile page and YouTube channel. I take an additional step to grab the code of the Hangout on Air and post it to our blog and my own website as well – which allows us to live stream there too. Then after the broadcast is over, the video is automatically archived to my YouTube channel, and anywhere I put the embed code.I spend much less time in post-production. Basically, I go into YouTube to add details about the video. Then go into each blog post to add the text to the post.So, let’s do a quick tour of my production process. After this demonstration, I hope that you have some ideas about how to create your own videos to use in social media.
  • After this demonstration, I hope that you have some ideas about how to create your own videos to use in social media. Are there any questions?
  • Social Video: The Role of Video in Social Media

    1. 1. Social Video: The Role of Video in Social Media Presented by Carla R. Wilson Philadelphia Area Computer Society September 15, 2012
    2. 2. Introduction Carla Wilson Wife, mom, entrepreneur, podcast producer, virtual assistant, foodie, yoga teacher, digital media junkie, social media enthusiast, feline fancier T H E R O L E O F V I D E O I N S O C I A L M E D I A | C A R L A W I L S O N
    3. 3. Social Networks T H E R O L E O F V I D E O I N S O C I A L M E D I A | C A R L A W I L S O N
    4. 4. 72 hours of video are uploaded to YouTube every minute 3 hours of video are uploaded per minute via mobile devices * H E R O L E O F V I D E O I N S O C I A L M E D I A | C A R L A W I L S O N
    5. 5. StatisticsT H E R O L E O F V I D E O I N S O C I A L M E D I A | C A R L A W I L S O N
    6. 6. StatisticsT H E R O L E O F V I D E O I N S O C I A L M E D I A | C A R L A W I L S O N
    7. 7. StatisticsT H E R O L E O F V I D E O I N S O C I A L M E D I A | C A R L A W I L S O N
    8. 8. 100,000,000,000 worldwide searches per month on Google* • Good “Google juice” • Websites with video and other digital content get ranked higher *According to Search Engine LandT H E R O L E O F V I D E O I N S O C I A L M E D I A | C A R L A W I L S O N
    9. 9. Inbound marketing costs 61% L E S S than traditional outbound marketing *According to HubSpotT H E R O L E O F V I D E O I N S O C I A L M E D I A | C A R L A W I L S O N
    10. 10. Types of Video • Live motion video • Promo or product demo • Video podcast • A webinar recording • Screen-capture • Livestream an event T H E R O L E O F V I D E O I N S O C I A L M E D I A | C A R L A W I L S O N
    11. 11. Capturing Video • Web camera • Smartphone • Video camera • PowerPoint 2010– Save As .WMV • Animoto or ProShow • Google+ Hangouts on Air • JingT H E R O L E O F V I D E O I N S O C I A L M E D I A | C A R L A W I L S O N
    12. 12. Editing Video •YouTube Video Editor •Flip cameras Built-in software allows you to trim the ends •iMovie or Windows Movie Maker •Camtasia (by TechSmith)T H E R O L E O F V I D E O I N S O C I A L M E D I A | C A R L A W I L S O N
    13. 13. Google+ HoA demoT H E R O L E O F V I D E O I N S O C I A L M E D I A | C A R L A W I L S O N
    14. 14. Questions?T H E R O L E O F V I D E O I N S O C I A L M E D I A | C A R L A W I L S O N
    15. 15. Thank You! •Philadelphia Area Computer Society •Susan DykasT H E R O L E O F V I D E O I N S O C I A L M E D I A | C A R L A W I L S O N
    16. 16. Let’s Connect! @WilsonVA www.OnlineBizInsiders.comT H E R O L E O F V I D E O I N S O C I A L M E D I A | C A R L A W I L S O N