Your SlideShare is downloading. ×
Technically Engaged: Using Social Media to Engage the Public
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Technically Engaged: Using Social Media to Engage the Public

289
views

Published on

Tips, techniques and strategies for social media success including ways to save time and how to align your social strategy with your business objectives. …

Tips, techniques and strategies for social media success including ways to save time and how to align your social strategy with your business objectives.

Presented to the annual TransComm 2013 national conference.

Published in: Business, Technology

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
289
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Technically Engaged: Using Social Media to Engage the Public Presented to TransComm 2013 September 25, 2013 Chad Wiebesick, Director of Social Media for Michigan Economic Development Corporation
  • 2. The Secret to Facebook Success • Facebook incentivizes great content by showing posts to more fans. Pages with poor engagement get seen by fewer people. @Wiebesick #Transcomm2013
  • 3. How Are Brands Measuring ROI? • Top way businesses measure social media ROI is the number of followers @Wiebesick #Transcomm2013
  • 4. New York State Has The Largest Number of Facebook Fans • • • Yet, only 0.9% of their fans are talking about the page. The most popular age group are 13-17 year old teenagers. Most of their fans live in New York City. @Wiebesick #Transcomm2013
  • 5. State of Florida Has Far Fewer Fans, But More Engaged • • Average age of fans are 35-54, a demographic more likely to have budget to travel. Most fans live in out-of-state, a more lucrative traveler. @Wiebesick #Transcomm2013
  • 6. Another Reason Not to Focus on Number of Fans @Wiebesick #Transcomm2013
  • 7. Align Your Social Strategy With Your Business Objectives • Pure Michigan is majestic, mythic and magical – a place with abundant natural beauty and authentic destinations. @Wiebesick #Transcomm2013
  • 8. Tip 1: Identify The Most Engaging Type of Content • See what type of content gets the highest reach and engagement Pure Michigan Talent Connect Status updates reach the most fans Michigan Shifting Gears Photos reach the most fans @Wiebesick #Transcomm2013
  • 9. Tip 2: Determine When Your Fans Are Online • Learn the best times to post when your fans are online Michigan Council for Arts and Cultural Affairs – 8 pm Michigan Veterans’ Services Division – 9 pm @Wiebesick #Transcomm2013
  • 10. Use Facebook’s Scheduler to Save Time • Think about timing and consider posting different hours of the day. Maybe you are a morning person, but your audience is not. Consider testing different hours of the day, including the weekend. * Post consistently at least 2-3 times/day @Wiebesick #Transcomm2013
  • 11. Tip 3: Use an Editorial Calendar @Wiebesick #Transcomm2013
  • 12. Example: Visual Imagery • With 3,700 fans at the time, this infographic was shared and seen by over 400,000 people on Facebook. @Wiebesick #Transcomm2013
  • 13. Summary 1. 2. 3. 4. Measure your success by engagement, not number of fans. Use Facebook Insights to determine the best time of day and type of content to post. Use Facebook Scheduler to save time. Use a content calendar to align your social strategy with your business objectives. @Wiebesick #Transcomm2013
  • 14. Thank You Chad Wiebesick wiebesickc@michigan.org Twitter: @wiebesick Facebook.com/cwiebesick Linkedin.com/in/wiebesick @Wiebesick #Transcomm2013