360 West Maple Road                      Birmingham, MI 48009                      T 248 203 8000                      F 2...
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Community Manager Job Description

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Transcript of "Community Manager Job Description"

  1. 1. 360 West Maple Road Birmingham, MI 48009 T 248 203 8000 F 248 203 8022 JOB POSTING AS OF 4/15/12JOB TITLE:Community Manager for national clients (automotive, travel & tourism, professional services).DESCRIPTION & DAILY RESPONSIBILITIES: • Day-to-day agency/client lead for social media/social networking activities • Produce and manage social content (blog posts, videos, Web chats, etc.) • Post, monitor and engage on behalf of clients on social platforms • Ensure consist messaging across multiple platforms • Identify social extensions for existing communications, marketing and advertising programs • Track, measure and report on Key Performance Indicators and identify recommendations and opportunities for improvement • Act as social liaison with larger communications, marketing, product and customer service teams • Identify new audiences and influencers for content opportunities and content syndication • Identify new trends in social space • Oversee growing team of community engagement coordinators • Share best practices • Establish standards for content management and analytics • Mentor junior staff on use of tools and programsSKILLS • Strong familiarity with established and emerging social media platforms • Working knowledge of Wordpress, Joomla and content management systems • Knowledge of analytics services, including Google Analytics and Omniture • Knowledge of social media services, including Radian6, Vitrue and Context Optional • Strong writing and verbal communication skills • Ability and enjoyment of multi-tasking • LeadershipNUMBER OF YEARS EXPERIENCE:Ideally, the candidate will have 6 + years of digital experienceEDUCATIONAL REQUIREMENTS: 4-year college degree in journalism, public relations, marketing or related field EOE For more information, please contact Erin Lyons, Recruiter, at elyons@webershandwick.com 1

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