0
Barack 2.0: Barack Obama’s
  Social Media Lessons for Business



  Brent Leary




www.Barack20.com   BrentLeary.com   in...
The End Results




           He won…
           But How?

www.Barack20.com   BrentLeary.com   info@barack20.com
Before 2004


www.Barack20.com   BrentLeary.com   info@barack20.com
These weren’t around either…




www.Barack20.com   BrentLeary.com   info@barack20.com
February 2007


www.Barack20.com   BrentLeary.com   info@barack20.com
The Article February 13, 2007




www.Barack20.com   BrentLeary.com   info@barack20.com
Barack Obama: Yes We Can???

•   A Black guy…
•   With a funny name…
•   And that notorious middle name…
•   Having seriou...
The End Results




           He won…
           But How?

www.Barack20.com   BrentLeary.com   info@barack20.com
The Article February 13, 2007




www.Barack20.com   BrentLeary.com   info@barack20.com
Technology !

• One reason we endorsed Barack
  Obama as our Democratic nominee
  for TechPresident earlier today is
  bec...
Obama SM Timeline




www.Barack20.com   BrentLeary.com   info@barack20.com
McCain SM Timeline




www.Barack20.com   BrentLeary.com   info@barack20.com
Customers say business should be social…


•93% of Americans believe a company
should have a presence in social media
•85%...
The End Results – cont’d




                                                        [from Edelman Report]



www.Barack20...
• 2,000 YouTube videos
• 14.6 million hours, according to a study by
  TubeMogul.com
• Each video was aimed at speaking to...
Social Media + Mobility = Modern Life




www.Barack20.com   BrentLeary.com   info@barack20.com
Online/Offline: Twitter/SMS/Text Messaging




www.Barack20.com   BrentLeary.com   info@barack20.com
www.Barack20.com   BrentLeary.com   info@barack20.com
Going to the People




www.Barack20.com   BrentLeary.com   info@barack20.com
www.Barack20.com   BrentLeary.com   info@barack20.com
www.Barack20.com   BrentLeary.com   info@barack20.com
The Twitter Tale (July 2, 2008)




www.Barack20.com   BrentLeary.com   info@barack20.com
Migente.com.... 54,000 friends!




www.Barack20.com   BrentLeary.com   info@barack20.com
Dialogue, not Monologue




www.Barack20.com   BrentLeary.com   info@barack20.com
The Twitter Tale (July 2, 2008)




www.Barack20.com   BrentLeary.com   info@barack20.com
Response 2.0




www.Barack20.com    BrentLeary.com   info@barack20.com
www.Barack20.com   BrentLeary.com   info@barack20.com
PPC Strategies




www.Barack20.com   BrentLeary.com   info@barack20.com
www.Barack20.com   BrentLeary.com   info@barack20.com
Who raised the most
               money?

                   •Sent email 2 hours after RNC speech
                   •Wit...
ABC – Always Be Converting




www.Barack20.com   BrentLeary.com   info@barack20.com
The End Results – cont’d




                                                        [from Edelman Report]



www.Barack20...
Networking: Get Them Offline




www.Barack20.com   BrentLeary.com   info@barack20.com
Action




www.Barack20.com   BrentLeary.com   info@barack20.com
Inspire, Engage, Organize,
               Empower




www.Barack20.com   BrentLeary.com   info@barack20.com
The theme of the campaign,
 direct from Obama, was
 that the people were the
 organization. "We were
 there to support the...
Hope, Change, Yes We Can




www.Barack20.com   BrentLeary.com   info@barack20.com
Inbound Marketing
      Blog                 SEO                    Social
                                               ...
• The key point here is that the support for
  Obama on these social-networking sites is
  not being driven by the campaig...
One Million Strong for
              Barack
• Farouk Olu Aregbe’s group had:
  – 100 members in the first hour
  – 10,000 ...
User Empowerment – Clear Instructions




www.Barack20.com   BrentLeary.com   info@barack20.com
But does it work for business?




www.Barack20.com   BrentLeary.com   info@barack20.com
www.Barack20.com   BrentLeary.com   info@barack20.com
Started with online article




www.Barack20.com   BrentLeary.com   info@barack20.com
Followed by Slide Presentation




www.Barack20.com   BrentLeary.com   info@barack20.com
The Idea / Blog – www.Barack20.com




www.Barack20.com   BrentLeary.com   info@barack20.com
The Facts – www.Barack20.com


Mechanics                            Reality

•   17 Posts with Podcasts           •   10 t...
Search Engine Positioning




www.Barack20.com   BrentLeary.com   info@barack20.com
No SEO Worries




www.Barack20.com   BrentLeary.com   info@barack20.com
Main Stream Media




www.Barack20.com   BrentLeary.com   info@barack20.com
www.Barack20.com   BrentLeary.com   info@barack20.com
www.Barack20.com   BrentLeary.com   info@barack20.com
Self Published – Real Book




www.Barack20.com   BrentLeary.com   info@barack20.com
Pyramid of Customer Loyalty




www.Barack20.com   BrentLeary.com   info@barack20.com
Thank You!
      Brent Leary
        BLEARY@CRM-ESSENTIALS.COM
      Blog
        WWW.BRENTLEARY.COM
      Twitter
  ...
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Barrack 2.0

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See the real story on how Obama won the election....good lesson for businesses to learn how to start really using social networks

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Transcript of "Barrack 2.0"

  1. 1. Barack 2.0: Barack Obama’s Social Media Lessons for Business Brent Leary www.Barack20.com BrentLeary.com info@barack20.com
  2. 2. The End Results He won… But How? www.Barack20.com BrentLeary.com info@barack20.com
  3. 3. Before 2004 www.Barack20.com BrentLeary.com info@barack20.com
  4. 4. These weren’t around either… www.Barack20.com BrentLeary.com info@barack20.com
  5. 5. February 2007 www.Barack20.com BrentLeary.com info@barack20.com
  6. 6. The Article February 13, 2007 www.Barack20.com BrentLeary.com info@barack20.com
  7. 7. Barack Obama: Yes We Can??? • A Black guy… • With a funny name… • And that notorious middle name… • Having serious pastor problems… • Wearing this outfit…. • Wants to be the next POTUS? SAY WHAT? www.Barack20.com BrentLeary.com info@barack20.com
  8. 8. The End Results He won… But How? www.Barack20.com BrentLeary.com info@barack20.com
  9. 9. The Article February 13, 2007 www.Barack20.com BrentLeary.com info@barack20.com
  10. 10. Technology ! • One reason we endorsed Barack Obama as our Democratic nominee for TechPresident earlier today is because he has made an effort to understand technology and create a comprehensive technology platform. Not only is he Web-savvy, so are his constituents. TechCrunch – 1/29/08 www.Barack20.com BrentLeary.com info@barack20.com
  11. 11. Obama SM Timeline www.Barack20.com BrentLeary.com info@barack20.com
  12. 12. McCain SM Timeline www.Barack20.com BrentLeary.com info@barack20.com
  13. 13. Customers say business should be social… •93% of Americans believe a company should have a presence in social media •85% believe a company should not only be present but also interact with its consumers via social media •56% of American consumers feel both a stronger connection with and better served by companies when they can interact with them in a social media environment. 2008 Cone Business in Social Media Study www.Barack20.com BrentLeary.com info@barack20.com
  14. 14. The End Results – cont’d [from Edelman Report] www.Barack20.com BrentLeary.com info@barack20.com
  15. 15. • 2,000 YouTube videos • 14.6 million hours, according to a study by TubeMogul.com • Each video was aimed at speaking to a particular group of voters or supporters. • TubeMogul estimated some $45 million in “free” television airtime from people watching videos www.Barack20.com BrentLeary.com info@barack20.com
  16. 16. Social Media + Mobility = Modern Life www.Barack20.com BrentLeary.com info@barack20.com
  17. 17. Online/Offline: Twitter/SMS/Text Messaging www.Barack20.com BrentLeary.com info@barack20.com
  18. 18. www.Barack20.com BrentLeary.com info@barack20.com
  19. 19. Going to the People www.Barack20.com BrentLeary.com info@barack20.com
  20. 20. www.Barack20.com BrentLeary.com info@barack20.com
  21. 21. www.Barack20.com BrentLeary.com info@barack20.com
  22. 22. The Twitter Tale (July 2, 2008) www.Barack20.com BrentLeary.com info@barack20.com
  23. 23. Migente.com.... 54,000 friends! www.Barack20.com BrentLeary.com info@barack20.com
  24. 24. Dialogue, not Monologue www.Barack20.com BrentLeary.com info@barack20.com
  25. 25. The Twitter Tale (July 2, 2008) www.Barack20.com BrentLeary.com info@barack20.com
  26. 26. Response 2.0 www.Barack20.com BrentLeary.com info@barack20.com
  27. 27. www.Barack20.com BrentLeary.com info@barack20.com
  28. 28. PPC Strategies www.Barack20.com BrentLeary.com info@barack20.com
  29. 29. www.Barack20.com BrentLeary.com info@barack20.com
  30. 30. Who raised the most money? •Sent email 2 hours after RNC speech •Within 24 hours campaign raised $11M www.Barack20.com BrentLeary.com info@barack20.com
  31. 31. ABC – Always Be Converting www.Barack20.com BrentLeary.com info@barack20.com
  32. 32. The End Results – cont’d [from Edelman Report] www.Barack20.com BrentLeary.com info@barack20.com
  33. 33. Networking: Get Them Offline www.Barack20.com BrentLeary.com info@barack20.com
  34. 34. Action www.Barack20.com BrentLeary.com info@barack20.com
  35. 35. Inspire, Engage, Organize, Empower www.Barack20.com BrentLeary.com info@barack20.com
  36. 36. The theme of the campaign, direct from Obama, was that the people were the organization. "We were there to support the people but that simply would not have been possible if we did not have a set of online tools that enabled us to do that. It wasn't just a tactic. David Plouffe – Fast Company March 2009 www.Barack20.com BrentLeary.com info@barack20.com
  37. 37. Hope, Change, Yes We Can www.Barack20.com BrentLeary.com info@barack20.com
  38. 38. Inbound Marketing Blog SEO Social Media www.Barack20.com BrentLeary.com info@barack20.com
  39. 39. • The key point here is that the support for Obama on these social-networking sites is not being driven by the campaign itself. It is something spontaneous as opposed to something the campaign itself is orchestrating. Washington Post - 2/16/07 www.Barack20.com BrentLeary.com info@barack20.com
  40. 40. One Million Strong for Barack • Farouk Olu Aregbe’s group had: – 100 members in the first hour – 10,000 in less than five days – Nearly 200,000 by the third week – A month after he created the group, it had 278,100 members. www.Barack20.com BrentLeary.com info@barack20.com
  41. 41. User Empowerment – Clear Instructions www.Barack20.com BrentLeary.com info@barack20.com
  42. 42. But does it work for business? www.Barack20.com BrentLeary.com info@barack20.com
  43. 43. www.Barack20.com BrentLeary.com info@barack20.com
  44. 44. Started with online article www.Barack20.com BrentLeary.com info@barack20.com
  45. 45. Followed by Slide Presentation www.Barack20.com BrentLeary.com info@barack20.com
  46. 46. The Idea / Blog – www.Barack20.com www.Barack20.com BrentLeary.com info@barack20.com
  47. 47. The Facts – www.Barack20.com Mechanics Reality • 17 Posts with Podcasts • 10 to 1 ROI • No Budget (<$200) • Growing Asset • Avg. <1 hour a week • Completely Automated • Only 3500 Visits • Thumb Drive Business • 6 months • Unlimited Upside • No Paid Advertising • Invaluable Experience • No Active SEO • 1000+ Files / 900+ MB Data www.Barack20.com BrentLeary.com info@barack20.com
  48. 48. Search Engine Positioning www.Barack20.com BrentLeary.com info@barack20.com
  49. 49. No SEO Worries www.Barack20.com BrentLeary.com info@barack20.com
  50. 50. Main Stream Media www.Barack20.com BrentLeary.com info@barack20.com
  51. 51. www.Barack20.com BrentLeary.com info@barack20.com
  52. 52. www.Barack20.com BrentLeary.com info@barack20.com
  53. 53. Self Published – Real Book www.Barack20.com BrentLeary.com info@barack20.com
  54. 54. Pyramid of Customer Loyalty www.Barack20.com BrentLeary.com info@barack20.com
  55. 55. Thank You!  Brent Leary  BLEARY@CRM-ESSENTIALS.COM  Blog  WWW.BRENTLEARY.COM  Twitter  WWW.TWITTER.COM/BRENTLEARY  Barack 2.0  WWW.BARACK20.COM For www.Barack20.com www.BusinessTechnologyRadio.com More Show Info: BrentLeary.com info@barack20.com
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