* Bus 336-Team 3 Chris Garrison Arkadiy Gazaryan Trevor Opps Aaron Meyer
** What is Google Analytics? • Analysis Tools • Monitor traffic to your Website. • Content Analysis • Determine what links bring consumers to your Website. • Advertising Analysis • Determine what Ads consumers are clicking.
** Matt Miller MobileDemand • MobileDemand uses Google AdWords and Analytics to deliver 90% of its leads and reduce monthly advertising costs by 56%“ • in our ad text, we highlight our tablets’ unique features, “We knew we’d convenient slate style, made it big when integrated numeric Disney contacted keypad, and credit card us,” Matt readers.” remembers. “Sure • Since we started using enough, they’d AdWords, our site traffic found us through a has increased 500 percent Google search.
** People said Douglas Twiddy was crazy when he started renting vacation homes in the Outer Banks community of Duck, North Carolina. • Twiddy shifted its focus to driving traffic to its website “We started with the simple question: how do people find us on the web?” • “If somebody’s going on vacation, the first place they search is Google. • shortly after Twiddy began advertising online with Google AdWords™.Twiddy used Google AdWords and Google Analytics to transform the way it does business and boost its percentage of bookings made online by 50% in the past year.
* • Where is traffic coming from • Drill down into the data • What Advertisements are effective • What Social pages are consumers visiting • What Content are visitors reading