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  • 1. Koncepter WK’08 - uge 48
  • 2. Konceptudvikling Robert V. Kozinets: The Field Behind the Screen: Using Netnography for Marketing Research in Online Communities, JOURNAL OF MARKETING RESEARCH, FEBRUARY 2002 http://www.atypon-link.com/AMA/doi/abs/ 10.1509/jmkr.39.1.61.18935 Bill Gaver , Tony Dunne , Elena Pacenti, Design: Cultural probes, interactions, v.6 n.1, p.21-29, Jan./Feb. 1999 http://www.dcs.napier.ac.uk/~richardh/ iDWebSite/references/GaverCulturalProbes.pdf William W. Gaver, Andrew Boucher , Sarah Pennington, Brendan Walker: Cultural probes and the value of uncertainty, interactions, Volume 11 , Issue 5 (September + October 2004) http://portal.acm.org/citation.cfm? doid=1015530.1015555
  • 3. Hvad? induktion-deduktion (generalisering-partikularisering) Artefakter i brugssituationen
  • 4. Designprocesser
  • 5. Designprocessen • Vision (idé) • Det operative billede (konkretisering) • Scenarier/personas • Skitser af interface • Storyboards • Dynamiske papirprototyper • Dynamiske dataprototyper (Dreamweaver, forfatterværktøjer, Flash) • Specifikation (plan for konstruktion) • Sitemaps, mock-ups
  • 6. Designprocessen • Som tankeproces: • Designer <->situation = konversation • Skitser på alle niveauer • Forme ideer (brainstorm) • Kommunikere med sig selv • Kommunikere med andre (mock-ups, sitemaps) • Divergens/konvergens
  • 7. Brainstorming som proces • Ingen må kritisere eller sætte spørgsmålstegn ved en ide • Gruppens mål er at producere så mange ideer som muligt • Det er ønskværdigt at kombinere eller forbedre andres ideer • Skriv kun en ide på hver lap papir • Systematiser
  • 8. Usability to UX • Human factors and ergonomics • Usability engineering • Human computer interaction • Visual design • Information architecture • Participatory design • Interaction design • user-centered design • Interface design • http://billyharveymusic.com • User interface design • http://www.madebymn.co.uk/work/ diesel/boule/ • Usability • http://www.appletiser.co.uk/
  • 9. UX • Apparat >< medium [Bolter & Gromala] • Apparat >< værk • Apparat >< oplevelse • Artefakters kontekst og kulturelle fundament
  • 10. Netnography Grounded theory - Glaser og Strauss (1967) induktiv udledt af et fænomen fire centrale kriterier: overensstemmelse, forstålighed, generalitet og kontrol teoretisk følsomhed empiri ∞ teori http://www.strategy-lab.dk/openscience/tools/kognitionsmetoder/grounded- theory/
  • 11. Netnography Diskursanalyse frem for studier af individer og grupper Sprogspil - communicative act (Wittgenstein) [specifikke grammatikker og relationer] The language is meant to serve for communication between a builder A and an assistant B. A is building with building- stones: there are blocks, pillars, slabs and beams. B has to pass the stones, in the order in which A needs them. For this purpose they use a language consisting of the words quot;blockquot;, quot;pillarquot; quot;slabquot;, quot;beamquot;. A calls them out; — B brings the stone which he has learnt to bring at such-and-such a call. (PI 2.)
  • 12. Netnography Kultur Kontektst Sociale fællesskabers konstitution af sproget “Verden er summen af kendsgerninger, ikke af ting” [§ 1.1]
  • 13. Gaver: The Drift Table • Developing the drift table - http://portal.acm.org/citation.cfm?id=1109087 • http://au.youtube.com/watch?v=uRKOypmDDBM • Microsoft Surface: http://au.youtube.com/watch?v=CZrr7AZ9nCY • Multi-touch screen - Jeff Han: http://au.youtube.com/watch?v=EiS-W9aeG0s
  • 14. Cultural probes • Design as research • Radikal UX • Radikal empiri • Probes som participatory design • Brugeren som evangelist, ambassadør
  • 15. Nu skal I • fortælle mig, • hvornår I har gennemskrevet jeres synopser, • hvornår I har kommenteret på hinandens synopser • hvornår I har overvejet kommentarerne og • lavet et kort oplæg • kort sagt - hvornår skal vi mødes til eksamensworkshop i de enkelte grupper?