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  • 1. Nye medierMM’11 Christian Winther Bech cwb@imv.au.dk
  • 2. Hvad er nye medier nye og nye...
  • 3. InternetMultimedier Web 2.0 Nye medier? Sociale medier Mobile medier
  • 4. Manovich principper• Numerisk repræsentation• Modularitet• Automatisering• Variabilitet• Transcoding (trans- eller gennemkodning)
  • 5. Transcoding• Interfacets/computerbilledets to sider • menneskelige side i dialog med humanvidenskabelig betydning • maskinelle/datalogiske side i dialog med andre computerfiler "The ways in which computer models the world, represents data and allows us to operate on it; the key operations behind all computer programs (such as search, match, sort, filter); the conventions of HCI — in short, what can be called the computer’s ontology, epistemology and pragmatics — influence the cultural layer of new media: its organization, its emerging genres, its contents."
  • 6. Transcoding• Transcoding som kulturel dynamik: • computerens logik trænger ind i kulturen • kulturen fortolker og påvirker computeren (det kulturelle interface)• Ny digital kultur• Ny teori om udtrykket
  • 7. FinnemannInternettet som et heleInternettet som repræsentation remediering
  • 8. O’Reillys syv principper1.The Web as Platform2.Harnessing Collective Intelligence3.Data is the Next Intel Inside4.End of Software Release Cycle5.Lightweight Programming Models6.Software Above the Level of a Single Device7.Rich User Experiences
  • 9. O’Reilly - eksempler
  • 10. compact definition? [O’Reilly]I said Im not fond of definitions, but I woke up this morningwith the start of one in my head: Web 2.0 is the network asplatform, spanning all connected devices; Web 2.0applications are those that make the most of the intrinsicadvantages of that platform: delivering software as acontinually-updated service that gets better the more peopleuse it, consuming and remixing data from multiple sources,including individual users, while providing their own data andservices in a form that allows remixing by others, creatingnetwork effects through an "architecture of participation," andgoing beyond the page metaphor of Web 1.0 to deliver richuser experiences.http://radar.oreilly.com/archives/2005/10/
  • 11. The Machine is Us/ing Us‣ http://www.youtube.com/watch?v=6gmP4nk0EOE
  • 12. Cluetrain Manifestohttp://www.cluetrain.com/book/95-theses.html# Markets are conversations.# Markets consist of human beings, not demographicsectors.# Conversations among human beings sound human. Theyare conducted in a human voice.# Whether delivering information, opinions, perspectives,dissenting arguments or humorous asides, the humanvoice is typically open, natural, uncontrived.# People recognize each other as such from the sound ofthis voice.# The Internet is enabling conversations among humanbeings that were simply not possible in the era of massmedia
  • 13. apps i “skyen”
  • 14. RSS‣ Really Simple Syndication‣ Rich Site Summary‣ http://en.wikipedia.org/wiki/RSS‣ http://www.cil.au.dk‣ Ajax - Asynchronous Javascript and XML
  • 15. Deling: Social bookmarking
  • 16. Tags - folksonomy
  • 17. Mash-ups‣ DJ Dangermouse: The Grey Album (2004)‣ mash-up/bastard pop‣ http://www.youtube.com/watch?v=3zJqihkLcGc‣ http://video.google.com/videoplay?docid=6805063692754011230&q=george +bush+sunday+bloody+sunday &‣ http://www.atmo.se/?pageID=4&articleID=389
  • 18. O’Reilly: succeskriterier‣ Services, not packaged software, with cost-effective scalability‣ Leveraging the long tail through customer self service‣ Harnessing collective intellegence‣ Trusting users as co-developers‣ Control over unique, hard-to-recreate data sources that get richer as more people use them‣ Software above the level of a single device‣ Lightweight user interfaces, development models, AND business models
  • 19. Negativ definition: Hvad er Web 2.0 ikke
  • 20. Negativ definition: Hvad er Web 2.0 ikke
  • 21. Arto år 2000
  • 22. Arto
  • 23. Yahoo 1999
  • 24. Google 1999
  • 25. mahalo.com 2009
  • 26. Søgning - iPhone
  • 27. Google App
  • 28. Nøglebegreber - brugeren• Deltagelse• Åbenhed• Samtale• Fællesskab• Connected• Netværk
  • 29. Brugeren• Brugerinddragelse• Brugergenereret indhold• Brugernes sider• Brugersites / sociale sites• Brugernes anvendelse
  • 30. Karakteristika ved Web 2.0‣ Publikation og broadcasting‣ Dialog og samarbejde‣ Netværk (”networking”)‣ Deling‣ Tags‣ RSS‣ Mash-ups