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My 1st presentation at the Multimedia Meets Radio conference in Rome, 3 March 2011.

My 1st presentation at the Multimedia Meets Radio conference in Rome, 3 March 2011.

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  • You can do 2 main things with soc media – research (which is MTWWFY 1) or building communities which is this one\nSocial media isn’t as simple as people think. For journalists two main ways of thinking about how to use social media and they shouldn’t be confused. There is a great deal of emphasis on building community, but actually for lots of journalists who are already working to the limit, asking people to do this properly is a real issue in terms of resourcing. \n\nIt’s much better for people to realise how social media will help them, and the building community will come naturally as a result.\n
  • You can do 2 main things with soc media – research (which is MTWWFY 1) or building communities which is this one\nSocial media isn’t as simple as people think. For journalists two main ways of thinking about how to use social media and they shouldn’t be confused. There is a great deal of emphasis on building community, but actually for lots of journalists who are already working to the limit, asking people to do this properly is a real issue in terms of resourcing. \n\nIt’s much better for people to realise how social media will help them, and the building community will come naturally as a result.\n
  • You can do 2 main things with soc media – research (which is MTWWFY 1) or building communities which is this one\nSocial media isn’t as simple as people think. For journalists two main ways of thinking about how to use social media and they shouldn’t be confused. There is a great deal of emphasis on building community, but actually for lots of journalists who are already working to the limit, asking people to do this properly is a real issue in terms of resourcing. \n\nIt’s much better for people to realise how social media will help them, and the building community will come naturally as a result.\n
  • You can do 2 main things with soc media – research (which is MTWWFY 1) or building communities which is this one\nSocial media isn’t as simple as people think. For journalists two main ways of thinking about how to use social media and they shouldn’t be confused. There is a great deal of emphasis on building community, but actually for lots of journalists who are already working to the limit, asking people to do this properly is a real issue in terms of resourcing. \n\nIt’s much better for people to realise how social media will help them, and the building community will come naturally as a result.\n
  • You can do 2 main things with soc media – research (which is MTWWFY 1) or building communities which is this one\nSocial media isn’t as simple as people think. For journalists two main ways of thinking about how to use social media and they shouldn’t be confused. There is a great deal of emphasis on building community, but actually for lots of journalists who are already working to the limit, asking people to do this properly is a real issue in terms of resourcing. \n\nIt’s much better for people to realise how social media will help them, and the building community will come naturally as a result.\n
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Social media and radio Social media and radio Presentation Transcript

  • Dr Claire Wardle Multimedia Meets Radio 3 March 2011
  • 
www.delicious.com/cward1e/MMR11 2
  • From ugc to social media... 2005 2006 2007 2008 2009 2010 20113
  • From ugc to social media... 2005 2006 2007 2008 2009 2010 20113
  • From ugc to social media... 2005 2006 2007 2008 2009 2010 20113
  • From ugc to social media... 2005 2006 2007 2008 2009 2010 20113
  • From ugc to social media... 2005 2006 2007 2008 2009 2010 20113
  • From ugc to social media... 2005 2006 2007 2008 2009 2010 20113
  • From ugc to social media... 2005 2006 2007 2008 2009 2010 20113
  • Credit:
Gary
Hayes
h/p://www.personalizemedia.com/garys‐social‐media‐count/
  • Researching existing stories Keeping across breaking news RESEARCH
  • Researching existing stories Keeping across breaking news RESEARCH BUILDING COMMUNITY
  • Researching existing stories Keeping across breaking news RESEARCH BUILDING COMMUNITYEngage with existing audiences Helping new audiences find you
  • Mainstream Media
  • Mainstream Media BBC audiences are spending on average:11 minutes on facebook & 1 minute on BBC news homepage
  • Mainstream Media MSM MSMYou have to be in the places where audiences are spending their time
  • 9
  • Thinking about radio and social media...
  • Thinking about radio and social media...
  • “They swear like sailors,but boy, they’re smart.” “We have better comments on facebook than on our own site” Referral traffic on NPR’s Facebook page has grown from 1.5 million to 4.5 million pageviews a month. The Facebook fans are also some of NPR’s most devoted listeners, with 70 percent of55% of facebook fans them tuning into their localvisit NPR on a regular NPR station — and averagingbasis. 2 hours of NPR consumption a day. Quotes
taken
from
an
interview
with
Andy
Carvin

from
NPR
h/p://www.niemanlab.org/ 2011/01/nprs‐facebook‐page‐a‐mulI‐million‐pageview‐machine/
  • How to build community 13
  • How to build community

1. The audience sharing your content 13
  • How to build community

1. The audience sharing your content 2. Everyday engagement 13
  • How to build community

1. The audience sharing your content 2. Everyday engagement3. Event Campaigns 13
  • How to build community

1. The audience sharing your content 2. Everyday engagement3. Event Campaigns
4. Crowdsourcing 13
  • How to build community

1. The audience sharing your content 2. Everyday engagement3. Event Campaigns
4. Crowdsourcing 5. Collaborative Content 13
  • 

1. The audience sharing your content h/p://zeitgeist.prototyping.bbc.co.uk/zeitgeist/by_week/ h/p://likebu/on.com/?url=bbc.co.uk 14
  • 2. Everyday engagement Daily #showcredits
  • 2. Everyday engagement Daily #showcredits collaborative journalism
  • 16
  • 16
  • 16
  • 16
  • 3. Event Campaigns Think about using facebook in different ways
  • 
4. Crowdsourcing
  • 
4. Crowdsourcing
  • 5. Collaborative Content
  • 22
  • What’s Next? Mobile 23
  • Content Curation 24
  • Conclusions
  • Conclusions
  • Conclusions
  • Radio has always been a social medium
  • Dr Claire Wardle // @cward1e