Zenith conference cwalczak final presentation


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  • Its Social Media time.Do you know where your marketing plan is?
  • If told you there are free marketing tools that will let you directly communicate with prospective customers who are interested in your products would you sign up? Or Run the other way?
  • Most popular and used social site.
  • Run the other way?
  • Google can and will combine everything your need into one platform. Email, video, messaging, documents, web organization and search, social.
  • People love pictures and video.
  • Instant messaging
  • If told you there are free marketing tools that will let you directly communicate with prospective customers who are interested in your products would you sign up? Or Run the other way?
  • Professional Networking
  • If told you there are free marketing tools that will let you directly communicate with prospective customers who are interested in your products would you sign up? Or Run the other way?
  • Tell the world what interests you or find our what interests them.
  • If told you there are free marketing tools that will let you directly communicate with prospective customers who are interested in your products would you sign up? Or Run the other way?
  • It is not for just the young anymore.Adoption by the AARP 50+ group is growing faster than the generation Y. We are slow adopters but we are coming of age so to speak.
  • Make your plan first. The tools are there.Concentrate on what you want to say and what your business model is all about?
  • Start with a goal. Is it reach? How many people see your page? Is it conversion? How many people actually purchase your product or service? Is it brand awareness? Oh Yeah I know that company. Participate with your audience. Know who you want to reach. DemographicsLinking to other sites that offer information is great. Miracle on 34th street. Story.
  • Do a customer survey.Where do they live? Look at national studies. Pewinternet.org free to the public
  • Encourage your friends to Like You. Offer special discounts through the FaceBook page.It is about being positive, offering information, and creating a fun place to be. Interaction.
  • You need to have individual accounts first. Video and pictures get 60% more clicks.
  • Find someone in your organization to be responsible for social media and or hire an outside firm to handle it.If hiring an outside firm ask for the results, reports, and exactly what they will be doing. A contract would be nice. No one knows your business as well as you.
  • Social is all about soft sell interaction , not discounts, not bang them over the head till it sinks in.
  • Good sites to find information and helpPuredriven.com Nominated for a Labo award Aimclear.com Won Labo award last year
  • Kodak let digital pass them by. Now declared bankruptcy.
  • Zenith conference cwalczak final presentation

    1. 1. Social Media Fit What Are the Platforms? Which One do You Use? Curt WalczakBusiness Consultant UMD Center for Economic Development cwalczak@d.umn.edu 218-726-7868 University of Minnesota Duluth
    2. 2. Demograhics
    3. 3. 901 million monthly active users at the end of March 2012. 26 million daily active users on average in March 2012.488 million monthly active users who used Facebook mobile products in March 2012,and more than 500 million mobile monthly active users as of April 20, 2012. Newsroom.fb.com 05/15/2012 University of Minnesota Duluth
    4. 4. Facebook is a social networking service and websitelaunched in February 2004, operated and privatelyowned by Facebook Inc.[1] As of May 2012, Facebookhas over 900 million active users, more than half ofthem using mobile devices.[6] Users must registerbefore using the site, after which they may create apersonal profile, add other users as friends, andexchange messages, including automatic notificationswhen they update their profile University of Minnesota Duluth
    5. 5. Google+ is a social networking and identity service,operated byGoogle Inc. The service was launched as an invitation-only "field test".[4] Early invites were soon suspended due to an "insane demand" for new accounts.[5] On September 20, 2011, Google+ was opened to everyone 18 years of age or older without the need for an invitation. Google+ integrates social services such as Google Profiles, and introduces new services identified as Circles, Hangouts and Sparks.[9] Google+ is available as a website and on mobile devices www.google-plus.com University of Minnesota Duluth
    6. 6. Ebizmba.com updated 3/5/2012 www.google-plus.comUniversity of Minnesota Duluth
    7. 7. YouTube is a video-sharing website, created by threeformer PayPal employees in February 2005, on whichusers can upload, view and share videos.[3] Thecompany is based in San Bruno, California, and usesAdobe Flash Video and HTML5[4] technology to displaya wide variety of user-generated video content,including movie clips, TV clips, and music videos, aswell as amateur content such as video blogging andshort original videos. http://en.wikipedia.org/wiki/YouTube University of Minnesota Duluth
    8. 8. 60 hours of video are uploaded every minute, or onehour of video is uploaded to YouTube every second.500 years of YouTube video are watched every day onFacebook700 YouTube videos are shared on Twitter eachminute100 million people take a social action on YouTube(likes, shares, comments, etc) every weekOver 800 million unique users visit YouTube eachmonth. http://www.youtube.com/t/press_statistics University of Minnesota Duluth
    9. 9. Twitter is an online social networking service andmicroblogging service that enables its users to sendand read text-based posts of up to 140 characters,known as "tweets". It was created in March 2006 byJack Dorsey and launched that July. The servicerapidly gained worldwide popularity, with over 140million active users as of 2012[5], generating over340 millions tweets daily[5] http://en.wikipedia.org/wiki/Twitter University of Minnesota Duluth
    10. 10. www.webanalyticsworld.netUniversity of Minnesota Duluth
    11. 11. As of March 31, 2012, LinkedIn operates theworld’s largest professional network on theInternet with 161 million members in over 200countries and territories.161m professionals around the world as ofMarch 31, 2012 Press.linkedin.com University of Minnesota Duluth
    12. 12. LinkedIn is a business-related social networking site.Founded in December 2002 and launched in May 2003,[ itis mainly used for professional networking. As of 9 February 2012, LinkedIn reports more than 150million registered users in more than 200 countries andterritories. Press.linkedin.com University of Minnesota Duluth
    13. 13. Pinterest is a pinboard-style social photo sharingwebsite that allows users to create and managetheme-based image collections such as events,interests, hobbies and more. Users can browse otherpinboards for inspiration, re-pin images to their owncollections and/or like photos. Pinterests mission isto "connect everyone in the world through the thingsthey find interesting"[ http://en.wikipedia.org/wiki/Pinterest University of Minnesota Duluth
    14. 14. In February 2012 Pinterest had 10.4 million users30% of Pinterest users are between 25-34 years, 25%35-44 & 17% 18-24 years oldAmerican users of Pinterest spend an average of 1hour 17 minutes on the site www.socialskinny.com University of Minnesota Duluth
    15. 15. Who’s Using This Stuff?Social networking use among internet users ages 50 and oldernearly doubled—from 22% in April 2009 to 42% in May 2010.Between April 2009 and May 2010, social networking use amonginternet users ages 50-64 grew by 88%--from 25% to 47%.During the same period, use among those ages 65 and older grew100%--from 13% to 26%.By comparison, social networking use among users ages 18-29 grewby 13%—from 76% to 86%. Pewinternet.org University of Minnesota Duluth
    16. 16. Marketing Plan—What’s Your Strategy? Worry about the tools last, not first What’s your overall purpose? Sales Awareness LoyaltyHow Does Your Audience Use Social Media? University of Minnesota Duluth
    17. 17. Where to Start Set Your Goals Participate Know Your TargetUniversity of Minnesota Duluth
    18. 18. Who Are Your Customers? Ask them What are their internet habits?Zip codes, surveys, observations, focus groups Customer segmentation studies University of Minnesota Duluth
    19. 19. Social Promotion Encourage friends to recommend productsStatus updates where products are recommended Special discounts only available to friends Shopping cart tab on the page Hold contests Create polls Personal interaction with fansUniversity of Minnesota Duluth
    20. 20. Rule of Thumb 80-20 Rule• Roughly 80% of your activity should be of added value to your contacts.• 20% should be direct marketing (IE: discounts, promotions, etc)
    21. 21. Develop a Plan for each Platform • Create a FaceBook Page• Create a Google Plus Page• Create a YouTube account• Post products on Pinterest
    22. 22. Assign a Person• Assign duties to an individual in the organization• Hire an outside firm• Develop a Social Media Calendar• Decide on posting topics to engage and inform
    23. 23. Engagement Topics • Polls • How to tips • Latest products • Discounts• Stories about product use
    24. 24. Newswww.socialmediaexaminer.com www.mashable.comwww.practicalecommerce.comUniversity of Minnesota Duluth
    25. 25. Don’t get left behind