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Early Stage Customer Acquisition (aka: Sales for Engineers)
Early Stage Customer Acquisition (aka: Sales for Engineers)
Early Stage Customer Acquisition (aka: Sales for Engineers)
Early Stage Customer Acquisition (aka: Sales for Engineers)
Early Stage Customer Acquisition (aka: Sales for Engineers)
Early Stage Customer Acquisition (aka: Sales for Engineers)
Early Stage Customer Acquisition (aka: Sales for Engineers)
Early Stage Customer Acquisition (aka: Sales for Engineers)
Early Stage Customer Acquisition (aka: Sales for Engineers)
Early Stage Customer Acquisition (aka: Sales for Engineers)
Early Stage Customer Acquisition (aka: Sales for Engineers)
Early Stage Customer Acquisition (aka: Sales for Engineers)
Early Stage Customer Acquisition (aka: Sales for Engineers)
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Early Stage Customer Acquisition (aka: Sales for Engineers)

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Talk by Dyn Chief Technologist Cory von Wallenstein at MIT in January, 2014 on Early Stage Customer Acquisition. As part of the StartIAP program for MIT entrepreneurs.

Talk by Dyn Chief Technologist Cory von Wallenstein at MIT in January, 2014 on Early Stage Customer Acquisition. As part of the StartIAP program for MIT entrepreneurs.

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  • 1. Early Stage Customer Acquisition (aka: Sales for Engineers) Jan 15, 2014 - MIT Cory von Wallenstein Chief Technologist, Dyn @cvwdyn
  • 2. Pg. 2 Early Stage Customer Acquisition (Sales for Engineers, MIT) @cvwdyn
  • 3. 80% of your time building, 20% bringing to market OR 80% trying to prove this idea is NOT marketable, upon failure, spend 20% building/running the most painful portion manually Pg. 3 Early Stage Customer Acquisition (Sales for Engineers, MIT) @cvwdyn
  • 4. Your first sale Most pain combined with innovative, early adopter mentality equals most likely to take a risk on you Pg. 4 Early Stage Customer Acquisition (Sales for Engineers, MIT) @cvwdyn
  • 5. http://blog.triplepointpr.com/building-a-bridge-over-a-chasm Pg. 5 Early Stage Customer Acquisition (Sales for Engineers, MIT) @cvwdyn
  • 6. Pg. 6 Early Stage Customer Acquisition (Sales for Engineers, MIT) @cvwdyn
  • 7. Self-service Inside Sales Outside Sales Channel/Partner Pg. 7 Early Stage Customer Acquisition (Sales for Engineers, MIT) @cvwdyn
  • 8. Your next N sales Success begets success Pg. 8 Early Stage Customer Acquisition (Sales for Engineers, MIT) @cvwdyn
  • 9. http://blog.project-sierra.de/archives/1639 Pg. 9 Early Stage Customer Acquisition (Sales for Engineers, MIT) @cvwdyn
  • 10. Building your brand Pg. 10 Early Stage Customer Acquisition (Sales for Engineers, MIT) @cvwdyn
  • 11. Building your brand Pg. 11 Early Stage Customer Acquisition (Sales for Engineers, MIT) @cvwdyn
  • 12. Building your brand Pg. 12 Early Stage Customer Acquisition (Sales for Engineers, MIT) @cvwdyn
  • 13. Let today be the first step toward your dent in the universe. Onward and upward! Pg. 13 Early Stage Customer Acquisition (Sales for Engineers, MIT) @cvwdyn

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