Early Stage Customer Acquisition
(aka: Sales for Engineers)
Jan 15, 2014 - MIT
Cory von Wallenstein
Chief Technologist, Dy...
Pg. 2

Early Stage Customer Acquisition (Sales for Engineers, MIT)

@cvwdyn
80% of your time building, 20%
bringing to market
OR
80% trying to prove this idea is NOT
marketable, upon failure, spend ...
Your first sale

Most pain
combined with
innovative, early adopter mentality
equals
most likely to take a risk on you
Pg. ...
http://blog.triplepointpr.com/building-a-bridge-over-a-chasm

Pg. 5

Early Stage Customer Acquisition (Sales for Engineers...
Pg. 6

Early Stage Customer Acquisition (Sales for Engineers, MIT)

@cvwdyn
Self-service
Inside Sales
Outside Sales
Channel/Partner
Pg. 7

Early Stage Customer Acquisition (Sales for Engineers, MIT)...
Your next N sales

Success begets success
Pg. 8

Early Stage Customer Acquisition (Sales for Engineers, MIT)

@cvwdyn
http://blog.project-sierra.de/archives/1639

Pg. 9

Early Stage Customer Acquisition (Sales for Engineers, MIT)

@cvwdyn
Building your brand

Pg. 10

Early Stage Customer Acquisition (Sales for Engineers, MIT)

@cvwdyn
Building your brand

Pg. 11

Early Stage Customer Acquisition (Sales for Engineers, MIT)

@cvwdyn
Building your brand

Pg. 12

Early Stage Customer Acquisition (Sales for Engineers, MIT)

@cvwdyn
Let today be the first step
toward your dent in the
universe.
Onward and upward!

Pg. 13

Early Stage Customer Acquisition...
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Early Stage Customer Acquisition (aka: Sales for Engineers)

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Talk by Dyn Chief Technologist Cory von Wallenstein at MIT in January, 2014 on Early Stage Customer Acquisition. As part of the StartIAP program for MIT entrepreneurs.

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Early Stage Customer Acquisition (aka: Sales for Engineers)

  1. 1. Early Stage Customer Acquisition (aka: Sales for Engineers) Jan 15, 2014 - MIT Cory von Wallenstein Chief Technologist, Dyn @cvwdyn
  2. 2. Pg. 2 Early Stage Customer Acquisition (Sales for Engineers, MIT) @cvwdyn
  3. 3. 80% of your time building, 20% bringing to market OR 80% trying to prove this idea is NOT marketable, upon failure, spend 20% building/running the most painful portion manually Pg. 3 Early Stage Customer Acquisition (Sales for Engineers, MIT) @cvwdyn
  4. 4. Your first sale Most pain combined with innovative, early adopter mentality equals most likely to take a risk on you Pg. 4 Early Stage Customer Acquisition (Sales for Engineers, MIT) @cvwdyn
  5. 5. http://blog.triplepointpr.com/building-a-bridge-over-a-chasm Pg. 5 Early Stage Customer Acquisition (Sales for Engineers, MIT) @cvwdyn
  6. 6. Pg. 6 Early Stage Customer Acquisition (Sales for Engineers, MIT) @cvwdyn
  7. 7. Self-service Inside Sales Outside Sales Channel/Partner Pg. 7 Early Stage Customer Acquisition (Sales for Engineers, MIT) @cvwdyn
  8. 8. Your next N sales Success begets success Pg. 8 Early Stage Customer Acquisition (Sales for Engineers, MIT) @cvwdyn
  9. 9. http://blog.project-sierra.de/archives/1639 Pg. 9 Early Stage Customer Acquisition (Sales for Engineers, MIT) @cvwdyn
  10. 10. Building your brand Pg. 10 Early Stage Customer Acquisition (Sales for Engineers, MIT) @cvwdyn
  11. 11. Building your brand Pg. 11 Early Stage Customer Acquisition (Sales for Engineers, MIT) @cvwdyn
  12. 12. Building your brand Pg. 12 Early Stage Customer Acquisition (Sales for Engineers, MIT) @cvwdyn
  13. 13. Let today be the first step toward your dent in the universe. Onward and upward! Pg. 13 Early Stage Customer Acquisition (Sales for Engineers, MIT) @cvwdyn
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