Introduction . We Are a marketing driven technology company that develops and implements solutions designed to help businesses more effectively advertise their products and services on the internet. We were founded by a group of search engine marketing professionals with years of experience helping thousands of clients successfully market their products and services online. Our solution is to provide complete search engine marketing expertise in creating, deploying, tracking, optimizing, and reporting on search engine marketing advertising campaigns. We have based this proposal submission on our understanding of your needs, market research, and our knowledge of the online marketplace. We know that every client is different; therefore we are aware that in order to meet your needs we will need to be flexible in our approach and responsive to thoughts, suggestions, and insight that you may have as we plan and execute according to your goals and objectives.
Based on initial discussions we have identified the following core goals and objectives:
Drive relevant traffic from Search Engine Optimization keywords and evaluate ranking improvements and return on investment (ROI).
Freedom CVommunications to provide tracking and grow the following:
Drive traffic, evaluate, generate and improve site leads/sales for each client based on their individual needs.
Establish each client’s online presence as the leading company in their industry. Individual client success metrics will be measured independently.
Provide meaningful and measurable organic search advancements for each client.
Ongoing reporting analysis and strategic insight.
Dominate your “brand” in related search terms.
Other special promotions and identified success events measured as needed.
Tracking – the SEM firm needs to work closely with you to implement OrangeSoda tracking code ensuring that every click is measured – and more importantly what each visitor does and how long they stay on the site.
Reporting. Establish dashboards to track ROI – based on the above success events. Other metrics will be integrated based on recommendation from OrangeSoda .
Below is an outline and proposed overview of the Freedom Communications Online Marketing services that will be provided: (TBD)
Pay-Per-Click (PPC) – and Strategic Ad Placement. With our integrated SEM/PPC platform, we will completely manage your sponsored/paid search keyword listings on Google, Yahoo and MSN. In addition, we incorporate strategic ads which will drive traffic to your website through trusted Freedom partners. PPC offerings TBD based on individual client needs.
Search Engine Optimization (SEO) – Our SEO services help your client’s website(s) to be listed in the natural (Organic) search results of Google, Yahoo, MSN and other major search engines for selected, targeted, conversion oriented keywords. In addition, we incorporate links to your client’s site(s) through trusted OrangeSoda partners to develop keyword validity with anchor text techniques. SEO is a key tool for making sure that search engines get the right idea about your client’s website. It is the process of designing and modifying websites so that search engines give them the best possible organic search results.
SEO Website Analysis. Full review of on-site and off-site value factors including:
URL structure, link building and link structure.
Meta keywords, Meta descriptions, title tags, duplicate content, no-follow, keyword analysis, keyword strategy, keyword use in site copy, anchor text and more.
Benchmarks and strategy established based on the above findings.
Page by page recommendations for target keyword placement .
Web-based keyword tracking through Freedom Client Management System
Keyword Research . Keyword selection and recommendations- we take a long tail approach in this selection process. We will also integrate potential converting keywords from other marketing results and integrate them into the organic keyword focus.
Link building and development . This will include link building, link placement and link management for all relevant content and keywords. A key metric of search engine relevance is popularity. Relevance + Popularity = search engine optimization success. Link building works to relevantly grow site popularity.
Site Recommendations . We will offer and make onsite recommendations including: site structure, file naming, Meta information, content optimization, and potential website enhancements and more. This will include an initial analysis and on-going site recommendations.
Meta-Information . We will work with you to improve unique Meta information for your pages including Meta titles, descriptions and keywords.
Keyword Density . Improve keyword density and keyword structure throughout your website. We focus on creating guidelines for future pages and more importantly, focus on improving current content and suggesting keywords to target.
Page Rank . It is based on the principle that a site's quality can be determined by the number and quality of other sites that link to it. Page Rank is not as important as it once was however, we will work to build relevance and link strength for your website which will result in eventual Page Rank growth (measured on a scale of 1-10).
Conversions . No matter what happens and what is done with SEO, our number one goal will be and always is conversions. We know your bottom line is not dependent upon Page Rank, meta-Information or number of links -- your bottom line is conversions and that will be our focus as well.
Ongoing organic campaign optimization and strategic insight. Throughout the management of the campaign we will carefully optimize based on the goals and objectives outlined above. We will offer strategic guidance and insight to ensure that goals are met and exceeded. We are also open to suggestions and recommendations to make certain that the campaign is a success.
We guarantee to put our knowledge and expertise to work for you and we are very interested in making this a long-term, successful arrangement. The goal is to improve conversions (leads & sales) for each client, grow traffic and awareness to their sites. We can do this because we know search engine marketing and search engine optimization and we promise to work hard with your Firm to integrate the best strategies possible for your clients.