Cloud Computing Vision or Reality (Slightly Shorter)

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Showed up at IDC Managed Services, Outsourcing & Cloud Computing 2012 (Lisbon)

Showed up at IDC Managed Services, Outsourcing & Cloud Computing 2012 (Lisbon)

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  • 1. 19-01-2012Your business technologists. Powering progress Carlos Veira Lorenzo
  • 2. The Context…Conditions of too much uncertainty▶Buzzword + hype – own convenience (even us)▶Cloud is young and complex concept – “lack” of history – it is still changing▶Markets = non-additive ecosystems – dynamic, complex and interrelated – credible/workable comparisons? – everyone claims to be a “leader”2 Carlos Veira Lorenzo
  • 3. Our journey … The Decomposing Looking Inside Foundations Adoption Forward Technologyhttp://www.flickr.com/photos/esparta/4111703709/ 3 Carlos Veira Lorenzo
  • 4. The Foundations » DefinitionWhat it IS Cloud Computing “The Transition of the IT Industry from a Product-based to a Service-based Economy” Source: “How Cloud Vendors lie to you and How they steal your money”4 Carlos Veira Lorenzo Simon Wardley. IPExpo, London. Oct 13, 2009. http://bit.ly/y2SCoi
  • 5. The Foundations » DefinitionWhat it IS NOT Cloud Computing “The Transition of the IT Industry from a Product-based to a ▶ “IaaS”, “PaaS” or “SaaS” Service-based Economy” ▶ Virtualization + Data Center Automation ▶ Rebranding what we currently do ▶ Outsourcing Source: “How Cloud Vendors lie to you and How they steal your money”5 Carlos Veira Lorenzo Simon Wardley. IPExpo, London. Oct 13, 2009. http://bit.ly/y2SCoi
  • 6. The Foundations » DefinitionEssential Characteristics Market Competition Economies of Scale Automation Rapid Provisioning Economy Productivity Built-to-Stock Pay-per-use Commodities Infraestructure Scale-Out Components Resource-Pools Architecture Agility Security for Failure’ Convergence Multi-Tenancy Delivery Simplicity On-Demand ‘Designed Elasticity Self-Service6 Carlos Veira Lorenzo
  • 7. The Foundations » CommoditizationIt is the Life Cycle of any Object and/or Business Activity Source: http://web.me.com/swardley/Site/BP180211Cycle.jpg Ubiquity Utilities Commodity Product Services Custom Built Innovation Certainty Source: “How Cloud Vendors lie to you and How they steal your money”7 Carlos Veira Lorenzo Simon Wardley. IPExpo, London. Oct 13, 2009. http://bit.ly/y2SCoi
  • 8. The Foundations » CommoditizationExamples » The Journalism Source: http://web.me.com/swardley/Site/BP180211Cycle.jpg Twitter Ubiquity Blogs Television Radio Printed Press Towncrier Certainty Source: “How Cloud Vendors lie to you and How they steal your money”8 Carlos Veira Lorenzo Simon Wardley. IPExpo, London. Oct 13, 2009. http://bit.ly/y2SCoi
  • 9. The Foundations » CommoditizationExamples » The CRM Source: http://web.me.com/swardley/Site/BP180211Cycle.jpg SalesForce.com (2002) Ubiquity Siebel (1994) Marketing Databases (80s) Customer Lists (80s) Certainty Source: “How Cloud Vendors lie to you and How they steal your money”9 Carlos Veira Lorenzo Simon Wardley. IPExpo, London. Oct 13, 2009. http://bit.ly/y2SCoi
  • 10. The Foundations » CommoditizationExamples » The IT Infrastructure Source: http://web.me.com/swardley/Site/BP180211Cycle.jpg Amazon EC2 Ubiquity AtosSphere Commoditized HW IBM 650 (1954) LEO (1949) Z3 (1941) Certainty Source: “How Cloud Vendors lie to you and How they steal your money”10 Carlos Veira Lorenzo Simon Wardley. IPExpo, London. Oct 13, 2009. http://bit.ly/y2SCoi
  • 11. The Foundations » Commoditization… driven by market competition … Source: http://web.me.com/swardley/Site/BP180211Cycle.jpg Ubiquity++ Ubiquity Demand for ”New Stuff” Demand Competition Funcionality++ Improvements on “Current Stuff” Offer Competition Certainty Source: “How Cloud Vendors lie to you and How they steal your money”11 Carlos Veira Lorenzo Simon Wardley. IPExpo, London. Oct 13, 2009. http://bit.ly/y2SCoi
  • 12. The Foundations » Commoditization… wich splits markets among Leaders and Followers … Source: http://web.me.com/swardley/Site/BP180211Cycle.jpg ‘Competitors’ Ubiquity Demand for ”New Stuff” Demand Competition Competitive Disadvantage ‘We’ Improvements on “Current Stuff” Offer Competition Certainty Source: “How Cloud Vendors lie to you and How they steal your money”12 Carlos Veira Lorenzo Simon Wardley. IPExpo, London. Oct 13, 2009. http://bit.ly/y2SCoi
  • 13. The Foundations » Commoditization… so that we don’t really have a choice … Source: http://web.me.com/swardley/Site/BP180211Cycle.jpg ‘Competitors’ Ubiquity … but keep up with changes… ‘Red Queen Hypothesis’ Leigh Van Valen (1973) ‘We’ Certainty Source: “How Cloud Vendors lie to you and How they steal your money”13 Carlos Veira Lorenzo Simon Wardley. IPExpo, London. Oct 13, 2009. http://bit.ly/y2SCoi
  • 14. The Foundations » Commoditization… but fosters Innovation through Creative Destruction & Componentization Source: http://web.me.com/swardley/Site/BP180211Cycle.jpg Ubiquity Enables & Accelerates Creative Destruction Joseph Schumpeter, 1942 Componentization Herbert Simon, 1973 Certainty Source: “How Cloud Vendors lie to you and How they steal your money”14 Carlos Veira Lorenzo Simon Wardley. IPExpo, London. Oct 13, 2009. http://bit.ly/y2SCoi
  • 15. The Foundations » CommoditizationThe Innovation Cycle: examples » outside.in Source: http://web.me.com/swardley/Site/BP180211Cycle.jpg “… Steven Johnson Ubiquity launched outside.in with 60K $ from a private investor … It would have costed 50M $ just 5 years before …” What Would Google Do? Jeff Jarvis (2009) Creative Destruction Componentization Certainty15 Carlos Veira Lorenzo
  • 16. The Foundations » CommoditizationThe Innovation Cycle: examples » the rise of Search Engines … National Electrical Grid Ubiquity Internet Commoditized HW Source: http://web.me.com/swardley/Site/BP180211Cycle.jpg Search Engines Certainty16 Carlos Veira Lorenzo
  • 17. The Foundations » CommoditizationIt changes consumption expectations … Source: http://web.me.com/swardley/Site/BP180211Cycle.jpg Ubiquity + Efficiency + Consumption < Cost/Unit + Units Consummed > Global Expenditure “Technological progress that increases the efficiency with which a resource is used tends to increase the rate of consumption of that resource” The ‘Jevons Paradox’ William Stanley Jevons (1865) Certainty Source: “How Cloud Vendors lie to you and How they steal your money”17 Carlos Veira Lorenzo Simon Wardley. IPExpo, London. Oct 13, 2009. http://bit.ly/y2SCoi
  • 18. The Foundations » Commoditization… changing our current structural limits too … Importance Current IT Limits Unmet Demand Projects Source: “How Cloud Vendors lie to you and How they steal your money”18 Carlos Veira Lorenzo Simon Wardley. IPExpo, London. Oct 13, 2009. http://bit.ly/y2SCoi
  • 19. The Foundations » CommoditizationIT becomes a “Cost of doing Business”, rather than a “Strategic Asset” “… there is no direct relation Source: http://web.me.com/swardley/Site/BP180211Cycle.jpg Ubiquity between spending on computers, profits or productivity” The Business Value of Computers Volume Market Paul Strassmann (1990) http://www.infoeconomics.com/business-value.php “... as they become ubiquitous - they become commodity inputs. From a strategic standpoint, they become invisible; they no longer Value Market matter” IT Doesn’t Matter Nicholas Carr (2003) http://www.nicholasgcarr.com/articles/matter.html Certainty Source: “How Cloud Vendors lie to you and How they steal your money”19 Carlos Veira Lorenzo Simon Wardley. IPExpo, London. Oct 13, 2009. http://bit.ly/y2SCoi
  • 20. The Foundations » CommoditizationIn fact, Cloud Computing is about Balancing Risks and Opportunities … Commoditization Economies of Scale Decision Transition Confusion Outsourcing Suitability Governance Pay per Use • Management, Leadership, Control Competence Focus on Core Confidence Cautivity Speed Security Innovation Transparency Strategic Control Source: “How Cloud Vendors lie to you and How they steal your money”20 Carlos Veira Lorenzo Simon Wardley. IPExpo, London. Oct 13, 2009. http://bit.ly/y2SCoi
  • 21. The Foundations » Commoditization… but just remember … Source: http://web.me.com/swardley/Site/BP180211Cycle.jpg ‘Competitors’ Ubiquity … we don’t really have a choice but keep up with ‘We’ changes… ‘Red Queen Hypothesis’ Leigh Van Valen (1973) Certainty Source: “How Cloud Vendors lie to you and How they steal your money”21 Carlos Veira Lorenzo Simon Wardley. IPExpo, London. Oct 13, 2009. http://bit.ly/y2SCoi
  • 22. Market Environment » General OutlookThe same way the Transport Industry delivers people and “things” … Private vs. Public Car Shuttle Bus Plane “Price vs. Features” (Flexibility / Agility / Security)22 Carlos Veira Lorenzo
  • 23. Market Environment » General Outlook… the IT Industry will do it too … Private vs. Public Traditional IT/ Hosted Community IaaS/PaaS/ Private Cloud VPC* Cloud SaaS “Price vs. Features” (Flexibility / Agility / Security) * VPC: Virtual Private Cloud23 Carlos Veira Lorenzo
  • 24. Market Environment » General Outlook… though we are still in the early stages of adoption … Private Hosted Community XaaS Cloud VPC Cloud24 Carlos Veira Lorenzo
  • 25. Market Environment » General OutlookAdoption is a complex, multidimensional phenomenon … Private Hosted Community XaaS Cloud VPC Cloud Market Segment / Business Activity / Service Type Customer/Company Profile Country(s)/Location(s)25 Carlos Veira Lorenzo
  • 26. Market Environment » General Outlook… and every Business has its own Technology Mix … Private Hosted Community XaaS Cloud VPC Cloud Company B Company D Company D Company C Company B Company C Company D Company B Company C Company B Company C Company D Company A Company A Company A Company A26 Carlos Veira Lorenzo
  • 27. Market Environment » General Outlook… evolving with time, in line with each Business Strategy (hopefully) Private Hosted Community XaaS Cloud VPC Cloud Company D Company B Company C Company D Company B Company C Company D Company B Company C Company B Company C Company D Company A Company A Company A Company A27 Carlos Veira Lorenzo
  • 28. Market Environment » General Outlook... so, there is room for everything!... The same way IT is an heterogeneous environment today … … our experience with Cloud Services is and will be increasingly Hybrid!… what we don’t know is the internalcomposition for our own context/market http://www.flickr.com/photos/evelynishere/3327074778/sizes/l/in/photostream/28 Carlos Veira Lorenzo
  • 29. Market Environment » Decomposing AdoptionProjection exercise » Company Size, Delivery Type & Adoption Rate 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020SaaS Public Mobility Q VerticalsPaaS Public M SaaS Q Private L PaaS M QIaaS Public Projects Q PoCs SaaS/PaaS Verticals M Q L Capacity Verticals, VDI M Q Private Q DCiaB Virt2IaaS DCiaB, VDI M Q L Verticals M Q29 Carlos Veira Lorenzo
  • 30. Market Environment » Decomposing Adoption… but cross-service interactions can accelerate adoption » Look-out! 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020SaaS PublicPaaS Public Private Third Parties can also start activities in theIaaS Public Cloud because of interactions with you! Private30 Carlos Veira Lorenzo
  • 31. Market Environment » Decomposing Adoption… but uncertainty is everywhere » non linear behavior + high deviation 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020SaaS PublicPaaS Public PrivateIaaS Public Private31 Carlos Veira Lorenzo
  • 32. Market Environment » Decomposing AdoptionBottom line: talking about “Cloud Adoption” is meaningless 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020SaaS PublicPaaS Public“There are no diseases, but patients” PrivateIaaS Public Analyze and speak about your own context/market: strategically & tactically Private32 Carlos Veira Lorenzo
  • 33. Market Environment » Looking forwardThe Cloud is a Building Block of the Future » Gartner http://cloudcomputing.sys-con.com/node/1939920 5 year projection … 10 year projection …33 Carlos Veira Lorenzo
  • 34. Market Environment » Looking forwardThe Cloud is a Building Block of the Future » Gartner http://cloudcomputing.sys-con.com/node/1939920 Mobility B2C B2B Analytics NFC Business Intelligence Big Data Internet of Things BYOC M2M 5 year projection … 10 year projection …34 Carlos Veira Lorenzo
  • 35. Market Environment » Looking forwardThe Cloud is a Building Block of the Future » Atos LookOut Radarshttp://lookout.atosconsulting.com/radars/35 Carlos Veira Lorenzo
  • 36. Market Environment » Looking forwardThe Cloud is a Building Block of the Future » Atos LookOut Radars Smart Objects Wearable Computing Context-Aware Crowdsourcing Zero Tolerance Robotics Ubiquitous Connectivity Digitally Connected Societyhttp://lookout.atosconsulting.com/radars/36 Carlos Veira Lorenzo
  • 37. Market Environment » Looking forwardIT Industry growth model » Less “Bodies” = Services++ & Technology++ Cloud Computing Outsourcing / Services Professional Services Time37 Carlos Veira Lorenzo
  • 38. Market Environment » Looking forward… growth in a “systemic” crisis context … are you kidding me?Cloud Service Delivery can provide thecost efficiencies that we all needBut!: we also need have to getready for a post-crisis context http://www.flickr.com/photos/artemuestra/2941650098/sizes/m/in/photostream/38 Carlos Veira Lorenzo
  • 39. Market Environment » Looking forward … just do things differently to obtain better results (hopefully) Not “IT Surgeons” any more! Let’s embrace the Power Shovel! A different mindset can make the “magic” happenhttp://www.flickr.com/photos/double-m2/4694962578/sizes/l/in/photostream/http://www.flickr.com/photos/mad_house_photography/4411839186/sizes/l/in/photostream/ 39 Carlos Veira Lorenzo
  • 40. Technology » Market roles The Cloud Computing “Sphere”Consumers Service Technology Providers Providers System Integrators 40 Carlos Veira Lorenzo
  • 41. Technology » Market rolesConsumers » Substantially different? Not really … You already (should) do it… they get the benefits:simplicity, agility, speed & cost effectiveness … but maturity will always be our duty: SLA’s, Security, Automation, Governance, … … not a problem, just an opportunity! http://www.flickr.com/photos/vgb-studios/6605427961/sizes/l/in/photostream/41 Carlos Veira Lorenzo
  • 42. Technology » Market roles Let’s talk about the details: let’s talk about Technology ;-)Service Providers http://www.flickr.com/photos/vgb-studios/6605420695/sizes/l/in/photostream/ They also have to know!System Integrators http://www.flickr.com/photos/vgb-studios/6605408553/sizes/l/in/photostream/Technology Providers http://www.flickr.com/photos/vgb-studios/6605437513/sizes/l/in/photostream/ 42 Carlos Veira Lorenzo
  • 43. Technology » A Technical Architecture PerspectiveIt’s Services what drive Designs, not the opposite » EA won’t disappear Cloud Architecture Cloud(Enterprise Architecture) RAIN* Design Containerized Design Scale-out Unchanged Application Designs Designed for Failure at the Application Level Underlying scale-out Infrastructure Stack of Commodity Components vApp vApp vApp Presentation Presentation Presentation Cloud Service Application Application Application Persistence Persistence Persistence vNode vNode vNode vNode Cloud Infrastructure Services Containerized Design SSO* + Integrated BSS* & OSS* EA* Fabric Computing Layered Design Limited Scale-out Designed for Failure at the Infrastructure Level * RAIN: Redundant Array of Inexpensive Nodes43 Carlos Veira Lorenzo * EA: Enterprise Architecture * SSO: Single Sign-On * OSS: Operational Support Services * BSS: Business Support Services
  • 44. Technology » A Technical Architecture PerspectiveDifferent worlds … different Business Strategies Cloud Architecture Cloud(Enterprise Architecture) ▲Cheap Technologies ▼Costly! – Commodity DC* + HW + OSS* – Enterprise DC* + HW + COTS* Layers – Increasingly bigger with Time & Scale! ▶Ad-hoc Applications & ▲IT Investment Protection Infrastructure – Skills + Engineering Patterns & Practices – Skilled Teams + New/Evolved Processes – Virtualization + New/Evolved Processes – “DevOps”: boundaries gets blurred ▶Infrastructure-based ▲Service-based Automation Automation – Infrastructure semantics can be ignored – Infrastructure semantics matter – Business-oriented semantics! – Infrastructure-oriented semantics – Virtualization silos * OSS: Open Source Software44 Carlos Veira Lorenzo * COTS: Commercial Of The Shelf * DC: Data Cener
  • 45. Technology » A Technical Architecture PerspectiveDifferent worlds … different Business Strategies Cloud Architecture Cloud(Enterprise Architecture) ▲Commodities don’t care ▼IaaS don’t care about about Feature Feature Differentiation on Differentiation COTS – Commodity DC + HW + OSS – Multivendor IaaS “standardize” APIs on commonalities; (i.e: OpenStack) Why invest in “Products” for “Features” that we will never use?45 Carlos Veira Lorenzo
  • 46. Technology » A Technical Architecture PerspectiveThe World is not static » Enterprise Apps “consume” new Tech “on Upgrade”EA Solutions will, eventually, became SaaS EA Layered Design Technology Builders46 Carlos Veira Lorenzo
  • 47. Technology » A Technical Architecture PerspectiveLock-in Risks not structurally “differential”: the ecosystem is just bigger IaaS SaaS/BPaaS Infrastructure Service/Application ▶ Product ▶ Vertical Industry ▶ Standard Behaviors Information ▶ Not everything is equally Architecture Transports risky! ▶ Data Brokers/Exchangers ▶ Infrastructure Structural ▶ Mix of Technology Formats ▶ Code -Divide and Conquer! Semantics ▶ Web Services Risk and Labor ▶ Patterns ▶ Product Settings ▶ Information Schemas ▶ Labor Intensive + ▶ Hard-coded ▶ Technology Intensive Map ▶ Scripts Mappings ▶ Infrastructure ▶ Semantic ▶ Ad-hoc Data Products/Services Mappings Transformations Managed Services Systems Integration “World of Products” “World of Code”47 Carlos Veira Lorenzo
  • 48. Technology » A Technical Architecture PerspectiveLock-in Risks not structurally “differential”: the ecosystem is just bigger It doesn’t exist a clearly “Functional Frontier” for each Technology Domain! ▶ Workflow & Process ▶ Element Automation ▶ BPM* Management “Orchestration” * BPM: Business Process Management48 Carlos Veira Lorenzo
  • 49. Technology » A Technical Architecture PerspectiveLock-in risks are not structurally “differential”: the ecosystem is just biggerAn Appliance Strategy can simplify EAEvery component evolvesand changes with time! CSA* EA Legacy Systems * CSA: Client/Server Architecture49 Carlos Veira Lorenzo
  • 50. Technology » A Technical Architecture PerspectiveLock-in risks are not structurally “differential”: the ecosystem is just bigger http://thinkinbig.org/index.php/2011/05/thinking-about-cloud-strategy/ http://blogs.the451group.com/information_management/2011/04/15/nosql-newsql-and-beyond/ * OSS: Open Source Software50 Carlos Veira Lorenzo
  • 51. Technology » A Technical Architecture PerspectiveLock-in risks are not structurally “differential”: the ecosystem is just biggerhttp://thinkinbig.org/index.php/2011/05/thinking-about-cloud-strategy/ » Explosion of Data Persistence Services » Massive scale-out/elastic semanticsMitigation: OSS*; Engineering patterns;Technology ubiquity degree; vendor selection http://blogs.the451group.com/information_management/2011/04/15/nosql-newsql-and-beyond/ * OSS: Open Source Software51 Carlos Veira Lorenzo
  • 52. Technology » A Technical Architecture PerspectiveSubsystem Map for Hybrid, Multi-Cloud, and Multi-Technology EnvironmentCloud Service/Fabric Controller VMWare Microsoft Citrix RedHat SalesForce Amazon • vCloud • System Center • XenDesktop • RHEV NetSuite • vSphere • Hyper-V • XenServer • KVM/SPICE OpenStack RackSpace Traditional IT SAP • vFabric • Azure • Cloud.com • OpenShift … … ESB*/EAI*Business Support Services SAL* SAL* SAL* SAL* SAL* SAL* SAL* SAL* Accounting Service • Payables Ordering Pricing Rating Billing Metering Entitlement Catalog • Receivables • ClearingOperational Support Services SAL* SAL* SAL* Service SAL* SAL* SAL* SAL* SAL* SAL* Desk Service Capacity & Provisioning Service Self-Service • Incidents Configuration Monitoring Performance Licensing & LCM Portal Automation Level • Problems • API • Changes * SAL: Service Abstraction/Adaptation Layer52 Carlos Veira Lorenzo * ESB: Enterprise Service Bus * EAI: Enterprise Application Integration
  • 53. Technology » A Technical Architecture PerspectiveIt is a (complex) Cloud Ecosystem has his own Life Cycle …Cloud Service/Fabric Controller VMWare Microsoft Citrix RedHat SalesForce Amazon • vCloud • System Center • XenDesktop • RHEV NetSuite • vSphere • Hyper-V • XenServer • KVM/SPICE OpenStack RackSpace Traditional IT SAP • vFabric • Azure • Cloud.com • OpenShift … … ESB*/EAI*Business Support Services SAL* SAL* SAL* … Evolves SAL* time asynchronously ! SAL* with SAL* SAL* SAL* Accounting Service • Payables Ordering Pricing Rating Billing Metering Entitlement Catalog • Receivables • ClearingOperational Support Services SAL* SAL* SAL* Service SAL* SAL* SAL* SAL* SAL* SAL* Desk Service Capacity & Provisioning Service Self-Service • Incidents Configuration Monitoring Performance Licensing & LCM Portal Automation Level • Problems • API • Changes * SAL: Service Abstraction/Adaptation Layer53 Carlos Veira Lorenzo * ESB: Enterprise Service Bus * EAI: Enterprise Application Integration
  • 54. Technology » A Technical Architecture Perspective… fortunately, there are different Priorities, Risks, Efforts & MaturityCloud Service/Fabric Controller VMWare Microsoft Citrix RedHat SalesForce Amazon • vCloud • System Center • XenDesktop • RHEV NetSuite • vSphere • Hyper-V • XenServer • KVM/SPICE OpenStack RackSpace Traditional IT SAP • vFabric • Azure • Cloud.com • OpenShift … …Business Support Services Changes with every Customer and Service Provider! … SAL SAL SAL SAL SAL SAL SAL SAL Accounting Service Catalog Ordering … There is no single or right answer! Pricing Rating Billing Metering Entitlement • Payables • Receivables • ClearingOperational Support Services SAL SAL SAL Service SAL SAL SAL SAL SAL SAL Desk Service Capacity & Provisioning Service Self-Service • Incidents Configuration Monitoring Performance Licensing & LCM Portal Automation Level • Problems • API • Changes54 Carlos Veira Lorenzo
  • 55. Technology » A Technical Architecture Perspective Customer Requirements are/should be a “World of Terms & Conditions”The risk of new customer-based silosis very real … Customer N Customer ADifficult to achieve standardization, Service Providerindustrialization and further Innovation … Customer B …not a “WorldCustomer C of RFPs*”! * RFP: Request for Proposal 55 Carlos Veira Lorenzo
  • 56. Technology » A Technical Architecture PerspectiveOpening to a wider landscape » A complex ecosystem of federated services▶ A federation of live components▶ A (eco)system by itself ▶ Asynchronous & chaotic behavior ▶ Complex & heterogeneous in nature Complexity evolves Asynchronous with time!56 Carlos Veira Lorenzo
  • 57. Technology » A Technical Architecture Perspective The asynchronous “ocean” of Cloud orchestration complexity … Countries/Regions (R) Potential Complexity = C * R * S Customers (C) Service Providers (S)http://www.flickr.com/photos/smemon/5983673322/sizes/o/in/photostream/ 57 Carlos Veira Lorenzo
  • 58. Technology » A Technical Architecture Perspective … it is, actually, a multi-level mesh …   http://www.flickr.com/photos/smemon/5983673322/sizes/o/in/photostream/  58 Carlos Veira Lorenzo
  • 59. Technology » A Technical Architecture Perspective … it is, actually, a multi-level mesh …   Business transparency is key! http://www.flickr.com/photos/smemon/5983673322/sizes/o/in/photostream/  59 Carlos Veira Lorenzo
  • 60. Technology » A Technical Architecture Perspective … and a multi-domain one … Orchestration Orchestration Domain Domain It has impact on contracts, customer expectations and UX*! Orchestration Choreography Domain Domainhttp://www.flickr.com/photos/smemon/5983673322/sizes/o/in/photostream/ * UX: User eXperience 60 Carlos Veira Lorenzo
  • 61. Technology » A Technical Architecture Perspective … fortunately, not every relationship matters the same ▶ Consolidated Command & Control + Read-only Billing ▶ Infrastructure Semantics Public ▶ Consolidated Command & Control + Read-only Billing PrivateIaaS ▶ Infrastructure Semantics ▶ Unified Service Desk Experience ▶ Unified Read-only Risk/Audit Dashboard ▶ Unified Read-only Service Dashboard ▶ C&C* Run-time Advisor*** ▶ Service Benchmarking Hybrid ▶ Unified Billing (?) ▶ Consolidated Command & Control + Read-only Billing ▶ Infrastructure Semantics Prioritization + read-only aggregation ▶ Consolidated Command & Control + Read-only BillingPaaS ▶ Infrastructure + Object Semantics ▶ Unified Read-only Service Dashboard ▶ Unified Read-only Business Dashboard** ▶ C&C* Run-time Advisor*** ▶ Service Benchmarking ▶ Unified Read-only Risk/Audit Dashboard ▶ Unified Billing (?) ▶ Consolidated Command & Control for certain Application DomainsSaaS/BPaa ▶ Consolidated Read-only Billing ▶ Service Semantics ▶ Consolidated C&C* for more App Domains Now! S ▶ Unified Read-only Service Dashboard ▶ Unified Read-only Business Dashboard** ▶ C&C* Run-time Advisor*** ▶ Service Benchmarking ▶ Unified Read-only Risk/Audit Dashboard ▶ Unified Billing (?) * C&C: Command & Control 61 Carlos Veira Lorenzo ** Requires Application Instrumentation + Integration *** Requires Run-time Analytics
  • 62. Let’s recap! http://www.flickr.com/photos/duncanh1/5471899402/sizes/l/in/photostream/62 Carlos Veira Lorenzo
  • 63. Cloud Computing = Product-based to a Service-based EconomyCloud Computing follows the “standard”Innovation Lifecycle Be prepared for post-crisis context and cloud computing can help in that turnWith cloud, consumers get all benefits but maturitywill be always their duty Lock-in risks not structurally “different” just the IT eco-system is biggerThe risk of new customer-based silos is veryreal and can block innovation http://www.flickr.com/photos/duncanh1/5471899402/sizes/l/in/photostream/ 63 Carlos Veira Lorenzo
  • 64. Thanks For more information please contact: Carlos Veira Lorenzo carlos.veira@atos.net twitter: @cveira +34 695 671 417 Atos Spain S.A. Albarracín 25 20037, Madrid www.atos.net http://www.flickr.com/photos/granpapa/299317857/sizes/l/in/photostream/Atos, the Atos logo, Atos Consulting, Atos Worldline, Atos Sphere, Atos Cloud and Atos WorldGridare registered trademarks of Atos SA. July 2011© 2011 Atos. Confidential information owned by Atos, to be used by the recipient only. This document, or any part of it,may not be reproduced, copied, circulated and/or distributed nor quoted without prior written approval from Atos.Your business technologists. Powering progress Carlos Veira Lorenzo