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Investorcapitalraising oct 2011final3
1. G’Day Sales Up 77 Percent Over 2010
Dear G’Day Investors,
We are seeing results from the exciting initiatives that were set in motion in the last six months. These
initiatives have produced sales increases of over 77 percent for year to date and we are projecting
an annual increase of over 100% for 2011 versus 2010.
The most significant initiatives are the following:
1. Gallo. This is the distributor we closed for California and we have just received the first order,
which is our largest order to date. Gallo is forecasting 10,000 cases for year one for California and
the company will help us select/close distributors for new states. In November we will be launching
our brands in the Ralph’s (part of Kroger) grocery store chain in California. Bombora will be in 250
stores and CooranBong will be placed in 100 upscale stores.
2. Our strategic partnership with Advantage Sales and Marketing (ASM). This billion-dollar
merchandiser has selected Bombora and CooranBong vodkas as its exclusive vodka brands to
launch the new Alcohol and Beverage division throughout the U.S. With an incredible sales support
team, this gives G’Day an even greater advantage. We have been working with ASM over the past
six months and we are just beginning to see the results. We are expanding our contract to capture
ASM’s expertise in other states as well. We have closed our first chain with Roundy’s in Wisconsin
and launched Oct. 15 into all 125 grocery stores.
3. Our strategic broker alignment with Proof 360. This is a new broker network that we have entered
into agreement with to handle the East Coast for G’Day Brands. Although the company is new,
the individuals running the company have built some of the best-known brands. We are excited to
partner with them and this will help leverage G’Day without increasing our payroll. Proof closed
Republic National Distributing Company (RNDC) in Florida. RNDC is the second-largest distributor
and will allow us to expand into seven new states throughout 2012.
To accomplish our production increase, the Board of Directors elected to raise an additional $500,000
before we approach banks for further expansion capital. The Board of Directors has decided to issue
equity and/or convertible debt for this expansion capital.
2. For equity, we have set the share price at the investment amount detailed below.
For investments of:
1. $5,000-$75,00 at $1.15 per share.
2. More than $75,000, $1 per share.
3. The minimum investment is $5,000.
For convertible debt:
1. Convertible debt with 9.5 percent interest rate. Interest-only, paid semi-annually. Maturity date of
12/31/15 to be paid in full unless converted at shareholder discretion.
2. Convertible debt could be converted on three dates and would carry a strike price of:
11/1/2012 strike price: $1.43
11/1/2013 strike price: $1.95
11/1/2014 strike price: $2.75
3. Minimum investment for convertible debt is $50,000.
If you are interested in taking advantage of this offer, please send me an email of intent, including
the amount of investment. We will need all checks and paperwork in by November 30, 2011.
Please call me at 913-522-6529, or email me at dfreyder@gdayimports.com with any questions
or comments.
Thank you for all your past support and we look forward to an exciting 2012,
Dave Freyder on behalf of G’Day Imports, LLC, Board of Directors.