The core product……..through which all content flows --- is a blog that you can customize to communicate the feel of your business. These are prototype samples Content can be soley done by us or the customer can blog away also. We provide full access. Totally customized categories and content. We rely on the client for feeding us some photos and post elements and we do the rest. We recommend they engage around comments and responses to inject their personalities.
We established an Apartment Finder blog with interesting articles and industry-related information; we created an Apartment Finder Twitter account into which we stream much of this information and; and we encourage our employees to participate in their own individual and market Facebook pages and Twitter conversations.
A Custom……….Turnkey……..Internet marekting tool
Walk through this diagram carefully…..especially noting the role of the Design Sherpa account manager……..stress FRESH, FREQUENT flow of content…something very time consuming and difficult for most companies to contemplate. It is what is required for results. CONTENT IS CUSTOMIZED BASED ON OUR INTERVIEW OF YOU….re: relevant content, etc. We believe in content marketing, and house all the content at the blog level. We share from there. The blog can also share stuff from their website and drive traffic from there. We are always measuring engagement levels and tweaking content approach for each sherpa client to drive maximum engagement. Also, the sherpa coordinator will help in selecting functionality and design for the blog, and will lead the set up and lead the recruitment process for FB, Twitter, and Blog. They will answer all your questions about URLs, ecommerce, publishing schedules, any involvement you want, etc. We recommend some involvement to insure that your personality comes through but making sure the program is not heavily reliant on your time commitment.
Mention Reporting Deep Dive webinar
The Power Of Inbound Marketing Chris Vaughn Content Marketing Director, DigitalSherpa Network Communications, Inc
What is Inbound Marketing? Engagement People You Know Social Networking People You Want To Know Content Marketing
"We’re evaluating multiple changes that should help drive spam levels even lower, including one change that primarily affects sites that copy others’ content and sites with low levels of original content."
- Official Google Blog, 1/21/2011
The opportunity for new resident leads is eliminated
The chance for your blog to come up in search results is eliminated too
Thank You I hope you leave this presentation with a renewed excitement and new ideas for your marketing plan Facebook digitalsherpas Twitter digitalsherpas Site: www.digitalsherpa.com Company www.nci.com Blog www.digitalsherpa.com/blog Email [email_address] http://www.slideshare.net/chvaughn