Cloud Services: Resolving the Trust vs. Uptake Paradox


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cVidya's Nava Levy presents for the panel discussion on Cloud adoption - Is it an Opportunity or Threat? As Cloud adoption grows exponentially, Cloud Security concerns also grow. Panel discussion from TM Forum's Management World 2012 in Dublin.

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Cloud Services: Resolving the Trust vs. Uptake Paradox

  1. 1. Cloud Services: Resolving thetrust vs. uptake paradoxProfiting from Cloud Services SummitModerator: Nava Levy, VP SaaS /Cloud Solutions,cVidya NetworksMay 24, 2012
  2. 2. Introducing our Panel Nava Levy K. Scott Alastair Steve Mike Morrison Dickson Mannel Carpenter
  3. 3. Nava Levy, cVidya Networks With 18 years experience in developing new, innovative strategic directions, Nava Levy leads cVidya’s efforts in Cloud and Big Data. Before joining cVidya, Nava was the Head of SaaS/Cloud Computing Program at Amdocs and prior to this position played a key role in developing a new strategic direction for Amdocs which resulted in their becoming a leader in their domain, generating hundreds of millions dollars for the company. cVidya Networks is a global leader of analytics and BI solutions for revenue-intelligence or Telecom, Media Nava Levy and Entertainment service providers. The company’s Vice President, product portfolio helps service providers maximize SaaS/Cloud Solutions margins, improve customer experience and optimize ecosystem relationships through revenue assurance, fraud, risk, dealer and margin analytics. cVidyaCloud is its umbrella of On Demand revenue intelligence solutions. With over 150 customers cVidya has one of the largest installed bases of revenue-assurance and fraud-management implementations worldwide.
  4. 4. Cloud Computing is not just a hype… Huge Market Growing Extremely Disrupting Existing Potential Fast Markets• $60B by 2014 • 5 times vs. • Today is dominated traditional IT! by pureplay SaaS/ Cloud vendors By 2012 Cloud computing will become so pervasive that 1 out of 5 businesses will own no IT assets at all (Gartner, 2010)
  5. 5. The number of operators offeringCloud Services has doubled in 18 months Oct, 2011 Allows service providers to move up the value chain and avoid becoming “dumb pipes”
  6. 6. However, security remains biggestbarrier to cloud adoption Forresters clients have consistently rated security as their top concern with cloud computing, ahead of other issues such as performance and availability. Source: Forrester, 2011 Security still top concern with cloud, despite Amazon outage. Enterprises I speak to are more concerned about security than they are about availability, reliability, or performance. Source: Gartner, 2011Source: Survey by Marketing Solutions, 2011
  7. 7. Top Threats to Cloud ComputingPercent* Threat Type IaaS PaaS SaaS 28.8% Data Loss or Leakage 17.8% Abuse & Nefarious Use of Cloud Computing 15.1% Insecure Interfaces and APIs 11.0% Malicious Insiders 9.6% Account or Service Hijacking 9.6% Unknown Risk Profile 8.2% Shared Technology Vulnerabilities Source: CSA, 2010; *percent per survey7
  8. 8. The Trust vs. Uptake Paradox As cloud services continue to grow 5 times faster vs. traditional IT, it seems that also concerns re security and data portability are on the rise. In this session we will explain the roots of this paradox and the opportunities that arise by resolving these trust issues.
  9. 9. Is it an Opportunity or Threat?
  10. 10. To be discussed in the panel • What are the roots of the cloud vs. uptake paradox? • What are some of the trust issues service provider needs to deal with? • Is it an opportunity or a threat? • What are the key problems of tomorrow? • What are the opportunities that arise by resolving these trust issues? • Understanding and addressing customers’ security and data portability concerns to drive uptake • Examine the different approaches other cloud providers utilize to address these issues • How to leverage trust as a competitive advantage10
  11. 11. K. Scott Morrison, CSA K. Scott Morrison is CSA Council Member and the CTO of Layer 7 Technologies. He has over 20 years of experience building secure, high-performance distributed application architectures. Scott is a dynamic and highly sought-after speaker who has published over 50 book chapters, juried papers, and magazine articles in medical, physics, and engineering journals. The Cloud Security Alliance (CSA) is a not-for-profit organization with a mission to promote the use of K. Scott Morrison best practices for providing security assurance CSA Council within Cloud Computing, and to provide education Member on the uses of Cloud Computing to help secure all other forms of computing. The Cloud Security Alliance is led by a broad coalition of industry practitioners, corporations, associations and other key stakeholders.
  12. 12. Mike Carpenter, TOA Technologies Mike Carpenter leads the security compliance and service assurance efforts of TOA, the only Cloud-based enterprise-level, on-demand mobile workforce management solution. Mike, a world-class expert in the field of data protection and compliance, has been managing information technology to deliver promised results internationally since 1989. Mike grounds TOAs security compliance through continual conversation with customers, and via internal and external training programs. Mike Carpenter, TOA Technologies is the leading provider of on-demand Business Continuity mobile workforce management applications for large Manager and medium-sized enterprises. ETAdirect, TOA’s patented platform, improves customer service while dramatically reducing operational costs and delivering immediate return on investment. As the industry’s only complete on-demand solution using predictive, time- based analytics, ETAdirect reduces customer wait times while increasing field workforce efficiency.
  13. 13. Alastair Dickson, RSA Alastair Dickson is the Alliances and Partner Development Manager for RSA, the Security Division of EMC. Prior to RSA Alastair was the UK partner manager at McAfee and has over 10 years experience working with and within key partners in the UK. Alastair holds a degree at Leeds Metropolitan University in Business and Finance. RSA helps the worlds leading organizations succeed by solving their most complex and sensitive security challenges, including managing organizational risk, Alastair Dickson safeguarding mobile access and collaboration, proving Alliance & Partners compliance, and securing virtual and cloud Development Manager environments. Combining business-critical controls in identity assurance, encryption and key management, SIEM, data loss prevention, and fraud protection with industry-leading eGRC capabilities and robust consulting services, RSA brings visibility and trust to millions of user identities, the transactions that they perform, and the data that is generated.
  14. 14. Steve Mannel, Steve Mannel, media and communications global industry executive at, has been driving business and product development for leading technology companies for over sixteen years. In his current role, he coordinates global strategy and solutions development for the company’s media and communications industry vertical. Previously, Mannel held various business development roles at Sun Microsystems, Netscape Communications, America Online and IBM. Steve Mannel is the enterprise cloud computing company Global Senior Director, that has transformed the way companies collaborate and Media & Communications communicate. is leading the effort to bring Industries Cloud 2, the next paradigm for computing, to the enterprise by offering its customers the social collaboration, mobility and openness that are the hallmark of this new world. manages customer information for over 92,000 customers including Allianz Commercial, Dell, Japan Post, Kaiser Permanente, KONE, and SunTrust Banks.
  15. 15. Panel: Resolving the Trustvs. Uptake Paradox Nava Levy K. Scott Alastair Steve Mike Morrison Dickson Mannel Carpenter
  16. 16. •TOA:•CSA: or••RSA/EMC:•cVidya Networks: THANK YOU!