Cloud based Fraud Detection and ManagementSolution – Alaska Communications Case StudyLarry Snipes, Alaska CommunicationsMa...
Larry Snipes – Alaska Communications1996 – Switched Billing Manager – Pacific Bell (San Francisco, CA)1999 – Senior Manage...
Larry Snipes – Alaska Communications1996 – Switched Billing Manager – Pacific Bell (San Francisco, CA)1999 – Senior Manage...
Alaska Communications – Who We AreSix Local Exchange Companies      ACS of Alaska      ACS of Anchorage      ACS of Fai...
Alaska Communications – Who We Are                                  ACS Revenue: ~$346M    The right strategic choice:    ...
Key Challenges in Preventing Fraud                               • Processes did not allow for                            ...
Reality of Telecommunication Fraud in Alaska  Increased                COGS associated with Fraud runs from $2K to $72K p...
Key Considerations – Fraud Management System Outsourced     No internal resources available to support     $          No...
Vendor Selection Process
Vendor Selection Process – Why cVidya  Best Price     Best Value for Money                 Dedicated Technical Personnel...
Deployment Process – cVidya Provided Timeline
Deployment Process               Additional Server Space On Premise               Extensive Training of Business Owner A...
Predefined Roles and Responsibilities                  Designing Business Rules that determine possible fraud   Alaska   ...
Deployment Process – Cloud Configuration
Return on Investment – CloudDuring Testing     Achieved positive ROI in the testing phase     Since         To date mult...
Thank You!Larry Snipes: larry.snipes@acsalaska.comNava Levy: nava.levy@cvidya.com
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Cloud based fraud detection and management solution – alaska communications case study

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Larry Snipes, Senior Manager of Revenue Assurance at Alaska Communications, presented a case study on the challenges of fraud management, selecting a fraud prevention vendor, and why they chose cVidyaCloud

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Cloud based fraud detection and management solution – alaska communications case study

  1. 1. Cloud based Fraud Detection and ManagementSolution – Alaska Communications Case StudyLarry Snipes, Alaska CommunicationsMay 23, 2012
  2. 2. Larry Snipes – Alaska Communications1996 – Switched Billing Manager – Pacific Bell (San Francisco, CA)1999 – Senior Manager, Bill Verification – Covad Communications (San Jose, CA)2000 – Senior Manager, Bill Verification – DirecTV Broadband (Cupertino, CA)2003 – Senior Manager, Bill Verification – MegaPath Networks (Pleasanton, CA)
  3. 3. Larry Snipes – Alaska Communications1996 – Switched Billing Manager – Pacific Bell (San Francisco, CA)1999 – Senior Manager, Bill Verification – Covad Communications (San Jose, CA)2000 – Senior Manager, Bill Verification – DirecTV Broadband (Cupertino, CA)2003 – Senior Manager, Bill Verification – MegaPath Networks (Pleasanton, CA)2004 – Senior Manager, Revenue Assurance – Alaska Communications (Anchorage, AK)
  4. 4. Alaska Communications – Who We AreSix Local Exchange Companies  ACS of Alaska  ACS of Anchorage  ACS of Fairbanks,  ACS of the NorthlandACS Wireless  Covers 85% of Alaska’s population including business, residential and tourist corridorsACS Long Distance  Peering points (Seattle & Portland)ACS Cable  Presence in AK, WA and OR  Redundant Submarine cables
  5. 5. Alaska Communications – Who We Are ACS Revenue: ~$346M The right strategic choice: Wireless 42% Traditional Wireline 44% Enterprise 14%
  6. 6. Key Challenges in Preventing Fraud • Processes did not allow for 24/7 monitoring Monitoring Network IT Prevention Support • Existing applications not capable of comparing/ tracking individual calls • Lack of Server Space Assets • Individuals knowledgeable in telecom fraud
  7. 7. Reality of Telecommunication Fraud in Alaska Increased  COGS associated with Fraud runs from $2K to $72K per occurrence Expense  PBX Hacking Prevalent  Call Forwarding (Quasi Fraud) Fraud Type  Wireless Data Fraud
  8. 8. Key Considerations – Fraud Management System Outsourced  No internal resources available to support $  No Capital Expenditures No Upgrades  Server  Application
  9. 9. Vendor Selection Process
  10. 10. Vendor Selection Process – Why cVidya Best Price  Best Value for Money  Dedicated Technical Personnel to Support Alaska Communications Level of Support  Required minimum resources from our organization, and did not require in-house fraud expertise. Experience &  Industry Leader Leadership  Leveraging TMF standards and best practices in its products and implementations
  11. 11. Deployment Process – cVidya Provided Timeline
  12. 12. Deployment Process  Additional Server Space On Premise  Extensive Training of Business Owner Admin Deployment  Design process for duplication of Call Detail Records  Train Users Cloud  Design process for analyzing our Call Detail Records Deployment  Train users
  13. 13. Predefined Roles and Responsibilities  Designing Business Rules that determine possible fraud Alaska  PBX HackingCommunications  Wireless Data  Wireless Subscription  Sending Call Detail Records to the cloud  Processing/analysis of the Call Detail records cVidya  Up to 5M CDRs daily  Both Wireless and Wireline records  Maintenance of the server/application  Notifying Alaska Communications of traffic in violation of business rules
  14. 14. Deployment Process – Cloud Configuration
  15. 15. Return on Investment – CloudDuring Testing  Achieved positive ROI in the testing phase Since  To date multiple times the investment Deployment of Cloud Solution  Customer Experience - Priceless
  16. 16. Thank You!Larry Snipes: larry.snipes@acsalaska.comNava Levy: nava.levy@cvidya.com

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