Find Maria’s Change Agent page (remove change agent), clean it up, make sure its set up correctly and link the page to HootSuite and SproutSocialConnected HootSuite and SproutSocial, changed settings, need to work with Maria on changing the name because of FB rules, we can talk more about how she wants to edit this page, the information section is very much lacking though I believe that her description is about to change imminently so as that evolves maybe keep this page up to date.
Do what the slide says
Maria to review
Caroline will look at sharing tools on SlideShare
Maria will come up with a list for Google Alerts
ManageFlitter- clear out “bad” Twitter accounts, inactive, etc, send to Maria for reviewTweetAdder- find “better” followers
Maria Gamb Social Media
MARIA GAMBSOCIAL MEDIA STRATEGY
Facebook Currently: MariaGamb page is verydifficult to find I think that using apage instead of aprofile will createmore traffic, we canwork on cleaning thisup, what you want itto look like, and howto streamline yourcontent ontoFacebook and Twittertogether
Wordpress If you haven’talready you shouldset up WordPresssharing you shoulddo that to make iteasier to share yourcontent, putting yourposts on LinkedInwould be useful aswell
Sprout Social Cons: only usesFacebook, Twitter,and LinkedIn Pros: easier bulkscheduling, easy toview analytics, canadd team membersso if you wantsomeone elseworking on this youcan add them tomanage content andcreate tasks
HootSuite SlideShare: SlideShare app allows you toshare content you’ve created from theslideshare site SlideShare could be a great tool not only tosupplement your blog posts but also as morecontent for Facebook and Twitter pages Might also be easier for you to create outlinesof blog posts than to write them and useSlideShare
Google Alerts We can set upGoogle alerts foryou using certainkeywords so thatyou get content fromthe sites you want,about your topicsonly
Nika Stewart Notes No conversations on Twitter, broadcasting ismore effective 4 types of Tweets 1. Core- your core message, links to blog,video, interview, message, tip, YOU 2. Aligned voices- other people’s messages,retweets 3. Toppings- personal flavors are you funny?Fashion? Etc. pictures, quotes all aligned withbranding
Continued 4. Spontaneous- post as they happen 22 times per day is the optimal number ofTweets- ie the more the better! Posting oftengets more followers because it gets yourcontent out there How to make $ from Twitter 1. Write quality blog posts (check!) 2. Post a compelling Tweet (compels people towant more information and click your link) 3. Gently guide people to take action!