Do You Want to be Social? (2013)

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A beginners workshop exploring the use of social media in voluntary, community and faith based organisations.

Presented by Community and Voluntary Action Tameside, in conjunction with Voluntray Action Oldham, this workshop aims to dispel some myths of the use of social media and remove some of the barriers to engaging with the major platforms.

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Do You Want to be Social? (2013)

  1. 1. A Practical WorkshopExploringDo Want to beSocial?
  2. 2. IntroductionDuncan CraigCommunications and Marketing Co-OrdinatorCommunity and Voluntary Action Tameside@cvatameside | @vctamesideJane Glaysher-WhiteDevelopment/Information OfficerVoluntary Action Oldham@VAOldham1 | @vcoldhamNow its your turn...
  3. 3. Learning OutcomesIdentify what social media isExplore the importance of Social Media in the present environmentExamine various different types of social mediaIdentify your engagement with Social MediaUndertake an analysis of the usefulness of Social Media in your workenvironmentIdentify and choose what Social Media platform is right for youHow to use Social Media
  4. 4. What is Social Media?Social media is the term used to describe social interaction through theinternet including audio, video, images and text. This includes social networkingand content-sharing. The services are mostly free to use and you don’t reallyneed to have any technical skills to use them.See if you can match the description to some of the most popular socialmedia platforms. Lets play dominoes!
  5. 5. Social Media....Isn’t… Is…Replacement for traditional marketing Addition to traditional communicationsAn aggressive / forceful sales vehicleA tool to converse directly with yourcustomers‘Free’ Cost effectiveA stand alone tool A cross-functional platformAlways easy to use Sometimes difficult to use
  6. 6. Why is Social Media ImportantA great resource to reach anew/bigger audienceIt’s often FREE to use or lowcostCan quickly be updated.Easiest and quickest way ofgetting good news outIt’s viral. People will passstuff on to a new audienceSharing informationPublicising information andevents
  7. 7. Common Social Media PlatformsYammer: Social network used for private communications with groupsand networks. Often used within organisations to share documents andideas.Twitter: Social networking and ‘microblogging’ service that allows youto answer the question ‘What are you doing?’ by sending a shortmessage of 140 characters.Foursquare: Location based social network. It lets people ‘check-in’ toplaces they visit using their mobile phone. Can earn points, badges andrewards.Facebook: Social networking site that allows you to create apage/group which ‘friends’ can join or ‘like’. You can post messages,add photos and create events.YouTube: Video sharing site for uploading short videos of an event oractivity. People can comment on videos and they can be embedded ina website.
  8. 8. Common Social Media PlatformsTweetdeck/Hootsuite: ‘Social media dashboards’ that allow you tomanage multiple social media accounts in one place. Scheduleupdates and post them to multiple placesFlickr: Photo hosting website that you can upload images to so thatpeople can view them. Can display your photos in different ways, suchas a slide showLinkedin: Business related social networking site for professionalnetworking. Create a professional profile similar to a CV to buildconnectionsPodcasts: A series of audio files which could be news or events. Userssubscribe to the series and are updated automatically when a new oneis postedRSS: Really Simple Syndication is frequently delivered updatedinformation you subscribe to. They are fed from websites to a placeyou can read them
  9. 9. Break Time...
  10. 10. What platforms/apps do you usepersonally?What platforms/apps does yourorganisation/group use?What do you use it for personally?What is it used for in yourorganisation/group?Who is responsible for yourpersonal accounts?Who is responsible for yourorganisation/groups accounts?How Do You Use Social Media?
  11. 11. Choosing What’s Right for You!Think about...What is the purpose ofusing this Social Media?What is its strength?What is itsweakness?What opportunitiesdoes it present?What are the threats orrisks?
  12. 12. Practicum: Using Social MediaThe best known and one of theeasiest to useApprox 3.5 billion are registeredMillions of businesses, charities andcommunity groups use it to raiseprofile and increase salesCan create groups (open, closed,secret)Create a Page (mainly used topromote a brand/product/service).Not limited to characters and canupload images etc…Arguably has over took Facebook interms of active use (rather thanZombie accounts)Followers not ‘friends’140 charactersAll major corporations, celebritiesand groups have an accountRetweet interesting newsLink to website updatesPost images
  13. 13. Social Network Planning
  14. 14. Using Social MediaOnline DistributedStory Worksheet(Hayes. 2008)Developed for ‘storytelling’ and creatingnew ways to tellstory’s across socialmedia.News, training,events, appeals,fundraising.... Its alltelling stories!
  15. 15. Learning OutcomesIdentify what social media isExplore the importance of Social Media in the present environmentExamine various different types of social mediaIdentify your engagement with Social MediaUndertake an analysis of the usefulness of Social Media in your workenvironmentIdentify and choose what Social Media platform is right for youHow to use Social Media
  16. 16. Questions...

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