SES Latino 2007

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SES Latino 2007

  1. 1. Translate or Create: Strategies for those with English-language sites <ul><li>Christian Van Der Henst S. </li></ul><ul><li>[email_address] </li></ul>June 19th, 2007 SES Latino, Miami
  2. 2. Is translating content the solution? Or is better to create? Or is better to create? Or is better to create?
  3. 4. Don’t just get content Get good content Get good content Get good content
  4. 5. If you’re going to translate <ul><li>Long term strategy for updating contents </li></ul><ul><li>Give good support to your visitors </li></ul><ul><li>Focus your content to a geographic location </li></ul>
  5. 6. If you’re going to create <ul><li>There’s room for contents. Just make sure they’re good. </li></ul><ul><li>Do things right: Webstandards, Usability, Social Marketing Tools, Sitemaps. </li></ul><ul><li>Check the market in Spain. </li></ul>
  6. 7. Better yet Get involved with the creators
  7. 8. Meet the creators <ul><li>Online communities </li></ul><ul><li>Blog & Media Networks </li></ul><ul><li>Social Networks </li></ul><ul><li>Media websites </li></ul>
  8. 9. Some spanish projects to review
  9. 10. What’s hot!
  10. 11. Blog stuff
  11. 12. Blog Networks
  12. 13. Make them talk and link to your website
  13. 14. Fast followers targeting Latam countries
  14. 15. Developers, talent...
  15. 16. Developers, talent...
  16. 17. Spanish Wikipedia It’s about quality, not quantity It’s about quality, not quantity
  17. 18. Work with latin-american companies www.maestrosdelweb.com/empresas/ www.maestrosdelweb.com/empresas/ www.maestrosdelweb.com/empresas/
  18. 19. SEO/SEM Blogs in Spanish <ul><li>http://www.ojobuscador.com </li></ul><ul><li>http://google.dirson.com </li></ul><ul><li>http://www.telendro.com.es </li></ul>
  19. 20. SEO/SEM forums in Spanish <ul><li>http://www.forosdelweb.com/seo/ </li></ul><ul><li>http://www.xeoweb.com/foro/ </li></ul><ul><li>http://www.davilac.net/foro </li></ul>
  20. 21. Browse for more...
  21. 22. Further questions <ul><li>[email_address] </li></ul>
  22. 23. Was this presentation useful to you? Share it!

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