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SES Latino 2007

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Transcript

  • 1. Translate or Create: Strategies for those with English-language sites
    • Christian Van Der Henst S.
    • [email_address]
    June 19th, 2007 SES Latino, Miami
  • 2. Is translating content the solution? Or is better to create? Or is better to create? Or is better to create?
  • 3.  
  • 4. Don’t just get content Get good content Get good content Get good content
  • 5. If you’re going to translate
    • Long term strategy for updating contents
    • Give good support to your visitors
    • Focus your content to a geographic location
  • 6. If you’re going to create
    • There’s room for contents. Just make sure they’re good.
    • Do things right: Webstandards, Usability, Social Marketing Tools, Sitemaps.
    • Check the market in Spain.
  • 7. Better yet Get involved with the creators
  • 8. Meet the creators
    • Online communities
    • Blog & Media Networks
    • Social Networks
    • Media websites
  • 9. Some spanish projects to review
  • 10. What’s hot!
  • 11. Blog stuff
  • 12. Blog Networks
  • 13. Make them talk and link to your website
  • 14. Fast followers targeting Latam countries
  • 15. Developers, talent...
  • 16. Developers, talent...
  • 17. Spanish Wikipedia It’s about quality, not quantity It’s about quality, not quantity
  • 18. Work with latin-american companies www.maestrosdelweb.com/empresas/ www.maestrosdelweb.com/empresas/ www.maestrosdelweb.com/empresas/
  • 19. SEO/SEM Blogs in Spanish
    • http://www.ojobuscador.com
    • http://google.dirson.com
    • http://www.telendro.com.es
  • 20. SEO/SEM forums in Spanish
    • http://www.forosdelweb.com/seo/
    • http://www.xeoweb.com/foro/
    • http://www.davilac.net/foro
  • 21. Browse for more...
  • 22. Further questions
    • [email_address]
  • 23. Was this presentation useful to you? Share it!