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BUSINESS                         and the        DO-GOODER         COMPLEX              • SCHIPULCON 2011 | OCTOBER 6, 2011...
OK, you have 1.5 seconds.              Tell us about you.SCHIPULCON 2011 | OCTOBER 6, 2011   BUSINESS and the DO-GOODER CO...
So, why are we here?  • Spiritual advice?         •     Making work meaningful?  • Warm fuzzies?             •     Fosteri...
OK, why should we                       listen to you?SCHIPULCON 2011 | OCTOBER 6, 2011   BUSINESS and the DO-GOODER COMPLEX
Well...   1) My head is bigger than yours.   2) Well, maybe you shouldnt. And thats ok, too.   3) This is just my experien...
OK, now what about                      that other one.SCHIPULCON 2011 | OCTOBER 6, 2011   BUSINESS and the DO-GOODER COMP...
Well...   1) Because I’m special, too.   2) Meaning, this is only my experience. Nothing more.*   *Contrary          to po...
But..come to find out,                we’re not all that special.SCHIPULCON 2011 | OCTOBER 6, 2011   BUSINESS and the DO-G...
For Gen Y,                     fulfillment matters. A lot.SCHIPULCON 2011 | OCTOBER 6, 2011        BUSINESS and the DO-GOO...
of 13- to 25-year-olds                                F E E L                   personally responsible                    ...
The spectrum of                         Do-gooding ™SCHIPULCON 2011 | OCTOBER 6, 2011   BUSINESS and the DO-GOODER COMPLEX
The spectrum of                          Do-gooding ™                                       TIME / MONEY / SERVICES       ...
5 ways to spot a do-gooder                                      Transparency                  Openness to change & improve...
5 ways to grow       a do-gooder work culture   Lead by            Make social      Identify and    Make room          Hir...
Walking the talk                                The spectrum of                                  Do-gooding ™             ...
Spotting a do-gooder      or do-gooder in the making                                      Transparency                    ...
Do-Gooder Work Culture         What does that mean?                                                                MAKE   ...
Wait.                         Why do I care?SCHIPULCON 2011 | OCTOBER 6, 2011   BUSINESS and the DO-GOODER COMPLEX
Because you want a workforce and/or co-workers that are                  healthy, motivated and high-performing           ...
BUT                                    IT’S                                        •                                      ...
Damn do-gooders.     Chris thinks about strategy & creative direction   Courtenay is Vice President at 20K Group, a strate...
Touch us.                  Christopher Valdez             Courtenay Siegfried                  PRIMER GREY       thewhethe...
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Business & the Do-Gooder Complex - 2011 SchipulCon

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The Spectrum of Do-Gooding, 5 ways to spot a do-gooder and why you should even care.

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Transcript of "Business & the Do-Gooder Complex - 2011 SchipulCon"

  1. 1. BUSINESS and the DO-GOODER COMPLEX • SCHIPULCON 2011 | OCTOBER 6, 2011 •Christopher Valdez Courtenay SiegfriedPRIMER GREY thewhether 20K GROUP 20KCourtenay
  2. 2. OK, you have 1.5 seconds. Tell us about you.SCHIPULCON 2011 | OCTOBER 6, 2011 BUSINESS and the DO-GOODER COMPLEX
  3. 3. So, why are we here? • Spiritual advice? • Making work meaningful? • Warm fuzzies? • Fostering a culture of do- • A deeper understanding of gooders? the universe? • How to spot a do-gooder? • Why to give an ish? Unfortunately not. Yes.SCHIPULCON 2011 | OCTOBER 6, 2011 BUSINESS and the DO-GOODER COMPLEX
  4. 4. OK, why should we listen to you?SCHIPULCON 2011 | OCTOBER 6, 2011 BUSINESS and the DO-GOODER COMPLEX
  5. 5. Well... 1) My head is bigger than yours. 2) Well, maybe you shouldnt. And thats ok, too. 3) This is just my experience. Hooray, youre still here.SCHIPULCON 2011 | OCTOBER 6, 2011 BUSINESS and the DO-GOODER COMPLEX
  6. 6. OK, now what about that other one.SCHIPULCON 2011 | OCTOBER 6, 2011 BUSINESS and the DO-GOODER COMPLEX
  7. 7. Well... 1) Because I’m special, too. 2) Meaning, this is only my experience. Nothing more.* *Contrary to popular belief... we are still like 6 hours short of our spiritual advisor’s certification.SCHIPULCON 2011 | OCTOBER 6, 2011 BUSINESS and the DO-GOODER COMPLEX
  8. 8. But..come to find out, we’re not all that special.SCHIPULCON 2011 | OCTOBER 6, 2011 BUSINESS and the DO-GOODER COMPLEX
  9. 9. For Gen Y, fulfillment matters. A lot.SCHIPULCON 2011 | OCTOBER 6, 2011 BUSINESS and the DO-GOODER COMPLEX
  10. 10. of 13- to 25-year-olds F E E L personally responsible FOR MAKING A DIFFERENCE in the world.SCHIPULCON 2011 | OCTOBER 6, 2011 BUSINESS and the DO-GOODER COMPLEX
  11. 11. The spectrum of Do-gooding ™SCHIPULCON 2011 | OCTOBER 6, 2011 BUSINESS and the DO-GOODER COMPLEX
  12. 12. The spectrum of Do-gooding ™ TIME / MONEY / SERVICES "We dont do "We respect the "We work with "We only work jack." common good." a lot of good with great high- folks. And some- impact causes." times were able to help them do good."SCHIPULCON 2011 | OCTOBER 6, 2011 BUSINESS and the DO-GOODER COMPLEX
  13. 13. 5 ways to spot a do-gooder Transparency Openness to change & improvement Conscientiousness High standards for social engagement Happy employeesSCHIPULCON 2011 | OCTOBER 6, 2011 BUSINESS and the DO-GOODER COMPLEX
  14. 14. 5 ways to grow a do-gooder work culture Lead by Make social Identify and Make room Hire the right example responsibility a expand your for individual people. core value spheres of passion influence projectsSCHIPULCON 2011 | OCTOBER 6, 2011 BUSINESS and the DO-GOODER COMPLEX
  15. 15. Walking the talk The spectrum of Do-gooding ™ TIME / MONEY / SERVICES Bad people suck. When should Is this your end Not working with it make sense goal? them does not. to pursue a relationship?SCHIPULCON 2011 | OCTOBER 6, 2011 BUSINESS and the DO-GOODER COMPLEX
  16. 16. Spotting a do-gooder or do-gooder in the making Transparency Openness to change & improvement Conscientiousness High standards for social engagement Happy employeesSCHIPULCON 2011 | OCTOBER 6, 2011 BUSINESS and the DO-GOODER COMPLEX
  17. 17. Do-Gooder Work Culture What does that mean? MAKE IDENTIFY & ROOM FOR MAKE SOCIAL EXPAND TO INDIVIDUAL LEAD BY RESPONSIBILITY NEW SPHERES PASSION HIRE THE EXAMPLE A CORE VALUE OF INFLUENCE PROJECTS RIGHT PEOPLE. Nothing happens Don’t do Redefine Make room Look for people if the top doesn’t business with business for individual who show agree or...care arms dealers or development. passion projects interests outside about it. But murderers. Find people for of themselves don’t make it whom you can about yourself; have the most make it about impact. the company. -JAY STEINFELD, BLINDS.COMSCHIPULCON 2011 | OCTOBER 6, 2011 BUSINESS and the DO-GOODER COMPLEX
  18. 18. Wait. Why do I care?SCHIPULCON 2011 | OCTOBER 6, 2011 BUSINESS and the DO-GOODER COMPLEX
  19. 19. Because you want a workforce and/or co-workers that are healthy, motivated and high-performing Because if one group of people is sick, the community is sick. Because you create brand advocates and all it takes is a lil’ of the ol good out, good in. Because it feels good. Because its the right thing to do.SCHIPULCON 2011 | OCTOBER 6, 2011 BUSINESS and the DO-GOODER COMPLEX
  20. 20. BUT IT’S • to just • S A Y NOSCHIPULCON 2011 | OCTOBER 6, 2011 BUSINESS and the DO-GOODER COMPLEX
  21. 21. Damn do-gooders. Chris thinks about strategy & creative direction Courtenay is Vice President at 20K Group, a strategic at Primer Grey, a marketing design team. communications agency with a conscience. YOUTH YOUTH AIDS Foundation Houston AIDS Foundation Houston Houston & Fort Bend ISDs Easter Seals of Greater Houston CREATIVE CREATIVE TEDxHouston Contemporary Art Museum Houston Houston Young People for the Arts SOCIAL, FAMILY & HEALTH Child Advocates SOCIAL, FAMILY & HEALTH Hispanic Family Initiative March of Dimes A new microfinance foundation Houston Habitat for Humanity Noahs Kitchen TECHNOLOGY A new microfinance foundation WordCamp Developers Conference WordPress Meetup TECHNOLOGY Houstons WordPress Meetup WordCamp Developers Conference C2 Creative (a creative incubatorSCHIPULCON 2011 | OCTOBER 6, 2011 BUSINESS and the DO-GOODER COMPLEX
  22. 22. Touch us. Christopher Valdez Courtenay Siegfried PRIMER GREY thewhether 20K GROUP 20KCourtenay chris@startwithgrey.com courtenaysiegfried@20KGroup.com @pgteam @20KGroup facebook.com/startwithgrey facebook.com/20KGroupSCHIPULCON 2011 | OCTOBER 6, 2011 BUSINESS and the DO-GOODER COMPLEX
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