Business & the Do-Gooder Complex - 2011 SchipulCon

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The Spectrum of Do-Gooding, 5 ways to spot a do-gooder and why you should even care.

The Spectrum of Do-Gooding, 5 ways to spot a do-gooder and why you should even care.

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  • 1. BUSINESS and the DO-GOODER COMPLEX • SCHIPULCON 2011 | OCTOBER 6, 2011 •Christopher Valdez Courtenay SiegfriedPRIMER GREY thewhether 20K GROUP 20KCourtenay
  • 2. OK, you have 1.5 seconds. Tell us about you.SCHIPULCON 2011 | OCTOBER 6, 2011 BUSINESS and the DO-GOODER COMPLEX
  • 3. So, why are we here? • Spiritual advice? • Making work meaningful? • Warm fuzzies? • Fostering a culture of do- • A deeper understanding of gooders? the universe? • How to spot a do-gooder? • Why to give an ish? Unfortunately not. Yes.SCHIPULCON 2011 | OCTOBER 6, 2011 BUSINESS and the DO-GOODER COMPLEX
  • 4. OK, why should we listen to you?SCHIPULCON 2011 | OCTOBER 6, 2011 BUSINESS and the DO-GOODER COMPLEX
  • 5. Well... 1) My head is bigger than yours. 2) Well, maybe you shouldnt. And thats ok, too. 3) This is just my experience. Hooray, youre still here.SCHIPULCON 2011 | OCTOBER 6, 2011 BUSINESS and the DO-GOODER COMPLEX
  • 6. OK, now what about that other one.SCHIPULCON 2011 | OCTOBER 6, 2011 BUSINESS and the DO-GOODER COMPLEX
  • 7. Well... 1) Because I’m special, too. 2) Meaning, this is only my experience. Nothing more.* *Contrary to popular belief... we are still like 6 hours short of our spiritual advisor’s certification.SCHIPULCON 2011 | OCTOBER 6, 2011 BUSINESS and the DO-GOODER COMPLEX
  • 8. But..come to find out, we’re not all that special.SCHIPULCON 2011 | OCTOBER 6, 2011 BUSINESS and the DO-GOODER COMPLEX
  • 9. For Gen Y, fulfillment matters. A lot.SCHIPULCON 2011 | OCTOBER 6, 2011 BUSINESS and the DO-GOODER COMPLEX
  • 10. of 13- to 25-year-olds F E E L personally responsible FOR MAKING A DIFFERENCE in the world.SCHIPULCON 2011 | OCTOBER 6, 2011 BUSINESS and the DO-GOODER COMPLEX
  • 11. The spectrum of Do-gooding ™SCHIPULCON 2011 | OCTOBER 6, 2011 BUSINESS and the DO-GOODER COMPLEX
  • 12. The spectrum of Do-gooding ™ TIME / MONEY / SERVICES "We dont do "We respect the "We work with "We only work jack." common good." a lot of good with great high- folks. And some- impact causes." times were able to help them do good."SCHIPULCON 2011 | OCTOBER 6, 2011 BUSINESS and the DO-GOODER COMPLEX
  • 13. 5 ways to spot a do-gooder Transparency Openness to change & improvement Conscientiousness High standards for social engagement Happy employeesSCHIPULCON 2011 | OCTOBER 6, 2011 BUSINESS and the DO-GOODER COMPLEX
  • 14. 5 ways to grow a do-gooder work culture Lead by Make social Identify and Make room Hire the right example responsibility a expand your for individual people. core value spheres of passion influence projectsSCHIPULCON 2011 | OCTOBER 6, 2011 BUSINESS and the DO-GOODER COMPLEX
  • 15. Walking the talk The spectrum of Do-gooding ™ TIME / MONEY / SERVICES Bad people suck. When should Is this your end Not working with it make sense goal? them does not. to pursue a relationship?SCHIPULCON 2011 | OCTOBER 6, 2011 BUSINESS and the DO-GOODER COMPLEX
  • 16. Spotting a do-gooder or do-gooder in the making Transparency Openness to change & improvement Conscientiousness High standards for social engagement Happy employeesSCHIPULCON 2011 | OCTOBER 6, 2011 BUSINESS and the DO-GOODER COMPLEX
  • 17. Do-Gooder Work Culture What does that mean? MAKE IDENTIFY & ROOM FOR MAKE SOCIAL EXPAND TO INDIVIDUAL LEAD BY RESPONSIBILITY NEW SPHERES PASSION HIRE THE EXAMPLE A CORE VALUE OF INFLUENCE PROJECTS RIGHT PEOPLE. Nothing happens Don’t do Redefine Make room Look for people if the top doesn’t business with business for individual who show agree or...care arms dealers or development. passion projects interests outside about it. But murderers. Find people for of themselves don’t make it whom you can about yourself; have the most make it about impact. the company. -JAY STEINFELD, BLINDS.COMSCHIPULCON 2011 | OCTOBER 6, 2011 BUSINESS and the DO-GOODER COMPLEX
  • 18. Wait. Why do I care?SCHIPULCON 2011 | OCTOBER 6, 2011 BUSINESS and the DO-GOODER COMPLEX
  • 19. Because you want a workforce and/or co-workers that are healthy, motivated and high-performing Because if one group of people is sick, the community is sick. Because you create brand advocates and all it takes is a lil’ of the ol good out, good in. Because it feels good. Because its the right thing to do.SCHIPULCON 2011 | OCTOBER 6, 2011 BUSINESS and the DO-GOODER COMPLEX
  • 20. BUT IT’S • to just • S A Y NOSCHIPULCON 2011 | OCTOBER 6, 2011 BUSINESS and the DO-GOODER COMPLEX
  • 21. Damn do-gooders. Chris thinks about strategy & creative direction Courtenay is Vice President at 20K Group, a strategic at Primer Grey, a marketing design team. communications agency with a conscience. YOUTH YOUTH AIDS Foundation Houston AIDS Foundation Houston Houston & Fort Bend ISDs Easter Seals of Greater Houston CREATIVE CREATIVE TEDxHouston Contemporary Art Museum Houston Houston Young People for the Arts SOCIAL, FAMILY & HEALTH Child Advocates SOCIAL, FAMILY & HEALTH Hispanic Family Initiative March of Dimes A new microfinance foundation Houston Habitat for Humanity Noahs Kitchen TECHNOLOGY A new microfinance foundation WordCamp Developers Conference WordPress Meetup TECHNOLOGY Houstons WordPress Meetup WordCamp Developers Conference C2 Creative (a creative incubatorSCHIPULCON 2011 | OCTOBER 6, 2011 BUSINESS and the DO-GOODER COMPLEX
  • 22. Touch us. Christopher Valdez Courtenay Siegfried PRIMER GREY thewhether 20K GROUP 20KCourtenay chris@startwithgrey.com courtenaysiegfried@20KGroup.com @pgteam @20KGroup facebook.com/startwithgrey facebook.com/20KGroupSCHIPULCON 2011 | OCTOBER 6, 2011 BUSINESS and the DO-GOODER COMPLEX