Leveraging Social Media in Credit Unions

How Credit Unions Can Leverage the Power of Social Media Matt Davis March 19, 2009 Saturday, February 28, 2009

Who Am I? Director of Public Relations ✤ Members CU ($208 Million) ✤ Winston-Salem, NC ✤ Credit Union Warrior ✤ Saturday, February 28, 2009

Where Can You Find Me? Saturday, February 28, 2009

Where Can You Find Me? Credit Union Warrior Blog ✤ MySpace.com ✤ Facebook.com ✤ Twitter.com ✤ Flickr.com ✤ LinkedIn.com ✤ Vimeo.com ✤ Saturday, February 28, 2009

Where Can You Find Me? Saturday, February 28, 2009

Where Can You Find Me? OpenSourceCU.com ✤ Filene.org ✤ Banktastic.com ✤ WhatAreYouSavingFor.com ✤ EverythingCU.com ✤ 12Seconds.com ✤ Blah, Blah, Freakin’ Blah ✤ Saturday, February 28, 2009

Web2.0 Has Changed... Saturday, February 28, 2009

Web2.0 Has Changed... ...how we spend our time ✤ Saturday, February 28, 2009

Web2.0 Has Changed... ...how we spend our time ✤ ...how we get our news ✤ Saturday, February 28, 2009

Web2.0 Has Changed... ...how we spend our time ✤ ...how we get our news ✤ ...how we ﬁlter that news ✤ Saturday, February 28, 2009

Web2.0 Has Changed... ...how we spend our time ✤ ...how we get our news ✤ ...how we ﬁlter that news ✤ ...how we research companies ✤ Saturday, February 28, 2009

Web2.0 Has Changed... ...how we spend our time ✤ ...how we get our news ✤ ...how we ﬁlter that news ✤ ...how we research companies ✤ ...how we make purchase decisions ✤ Saturday, February 28, 2009

Web2.0 Has Changed... ...how we spend our time ✤ ...how we get our news ✤ ...how we ﬁlter that news ✤ ...how we research companies ✤ ...how we make purchase decisions ✤ ...how we connect with others ✤ Saturday, February 28, 2009

Sequel > The Original Saturday, February 28, 2009

Trends in Media Saturday, February 28, 2009

Where have they gone? Saturday, February 28, 2009

Mentions of Blogs and Bloggers in 20 Top National Magazines and Newspapers Mentions Saturday, February 28, 2009

Mentions of Blogs and Bloggers in 20 Top National Magazines and Newspapers 15,000 13,066 11,250 9,903 7,500 5,591 3,750 2,179 0 795 2004 2005 2006 2007 2008 Mentions Saturday, February 28, 2009

Top Websites in the U.S. *Alexa.com Feb. 2009 Saturday, February 28, 2009

Top Websites in the U.S. 1. Google 10. Craigslist.org 2. Yahoo! 11. AOL 3. YouTube 12. Blogger.com 4. MySpace 18. Flickr 5. Facebook 25. WordPress.com 6. Windows Live 26. New York Times 7. Microsoft Network (MSN) 43. Wal-Mart 8. Wikipedia 76. Bank of America 9. EBay 99. USA Today *Alexa.com Feb. 2009 Saturday, February 28, 2009

Sound like anyone you know? Cooperative ✤ Collaborative ✤ Transparent ✤ Participatory ✤ Democratic ✤ Utilizes many free tools ✤ Saturday, February 28, 2009

Web2.0 Truth #1 You HAVE to monitor the online discussion to protect your brand. Saturday, February 28, 2009

Unprecedented Consumer Power Saturday, February 28, 2009

Essential Tools Saturday, February 28, 2009

Essential Tools Google Alerts ✤ Saturday, February 28, 2009

Essential Tools Google Alerts ✤ RSS Readers ✤ Google Reader ✤ Bloglines ✤ In-Browser Aggregators ✤ Saturday, February 28, 2009

Essential Tools Google Alerts ✤ RSS Readers ✤ Google Reader ✤ Bloglines ✤ In-Browser Aggregators ✤ Twitter ✤ Saturday, February 28, 2009

Web2.0 Truth #2 Blogs are an effective way to showcase your brand. Saturday, February 28, 2009

Verity CU Seattle, WA ✤ $390 million assets ✤ 26,000 members ✤ First ever F.I. blog ✤ Saturday, February 28, 2009

Verity Credit Union Saturday, February 28, 2009

Vancity CU Vancouver, BC ✤ $14 billion assets ✤ 400,000 members ✤ “Triple Bottom Line” ✤ People ✤ Proﬁt ✤ 06/07 Accountability Report Summary Planet ✤ Saturday, February 28, 2009

ChangeEverything.ca Saturday, February 28, 2009

Web2.0 Truth #3 Transparency is in demand. So, be transparent. Saturday, February 28, 2009

“Ask Jack” Members CU ✤ Winston-Salem, NC ✤ $208 million assets ✤ 50,000 members ✤ Easing members’ minds ✤ Saturday, February 28, 2009

Members Credit Union Saturday, February 28, 2009

The Boardcast UFirst FCU ✤ Plattsburgh, NY ✤ $22 million assets ✤ “...To provide a forum to ✤ dialogue with UFirst members on news and activities of the board, the credit union movement and the credit union world.” Saturday, February 28, 2009

UFirst FCU Saturday, February 28, 2009

Web2.0 Truth #4 Members should feel like owners. Make them the stars. Saturday, February 28, 2009

Maine State CU Augusta, ME ✤ $250 million assets ✤ 25,000 members ✤ Local and familiar ✤ Saturday, February 28, 2009

Maine State Credit Union Saturday, February 28, 2009

SF Fire CU San Francisco, CA ✤ $500 million assets ✤ Public product reviews ✤ Saturday, February 28, 2009

San Francisco Fire CU Saturday, February 28, 2009

Web2.0 Truth #5 A social media campaign can build your brand, build community, and increase sales. Saturday, February 28, 2009

What are you saving for? Members CU ✤ Winston-Salem, NC ✤ $208 million assets ✤ 50,000 members ✤ A community of savers ✤ Saturday, February 28, 2009

What are you saving for? Saturday, February 28, 2009

Young & Free Currency Marketing ✤ Common Wealth CU ✤ Texas Dow Employees CU ✤ South Carolina Federal CU ✤ Connect with the 19-25 crowd ✤ Saturday, February 28, 2009

Young & Free Saturday, February 28, 2009

Web2.0 Truth #6 Social media isn’t a one-size ﬁts all solution. Saturday, February 28, 2009

Key Takeaways You must monitor the online conversation ✤ There is a social media solution for every budget ✤ Transparency and authenticity are key ✤ Have fun with it ✤ A bad initiative may be more harmful than staying on the sidelines ✤ Don’t hide from negative feedback ✤ Saturday, February 28, 2009

Thank you. Matt Davis Director of Public Relations Members Credit Union creditunionwarrior.blogspot.com Saturday, February 28, 2009

Leveraging Social Media in Credit Unions

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