How Credit Unions Can Leverage the Power of Social Media
    Matt Davis

    March 19, 2009


Saturday, February 28, 2009
Who Am I?


         Director of Public Relations
    ✤




         Members CU ($208 Million)
    ✤




         Winston-...
Where Can You
    Find Me?




Saturday, February 28, 2009
Where Can You
    Find Me?
         Credit Union Warrior Blog
    ✤




         MySpace.com
    ✤




         Facebook.c...
Where Can You
    Find Me?




Saturday, February 28, 2009
Where Can You
    Find Me?
         OpenSourceCU.com
    ✤




         Filene.org
    ✤




         Banktastic.com
    ✤...
Web2.0 Has Changed...




Saturday, February 28, 2009
Web2.0 Has Changed...

         ...how we spend our time
    ✤




Saturday, February 28, 2009
Web2.0 Has Changed...

         ...how we spend our time
    ✤




         ...how we get our news
    ✤




Saturday, Feb...
Web2.0 Has Changed...

         ...how we spend our time
    ✤




         ...how we get our news
    ✤




         ...h...
Web2.0 Has Changed...

         ...how we spend our time
    ✤




         ...how we get our news
    ✤




         ...h...
Web2.0 Has Changed...

         ...how we spend our time
    ✤




         ...how we get our news
    ✤




         ...h...
Web2.0 Has Changed...

         ...how we spend our time
    ✤




         ...how we get our news
    ✤




         ...h...
Sequel > The Original




Saturday, February 28, 2009
Sequel > The Original




Saturday, February 28, 2009
Sequel > The Original




Saturday, February 28, 2009
Sequel > The Original




Saturday, February 28, 2009
Sequel > The Original




Saturday, February 28, 2009
Sequel > The Original




Saturday, February 28, 2009
Trends in Media




Saturday, February 28, 2009
Trends in Media




Saturday, February 28, 2009
Trends in Media




Saturday, February 28, 2009
Trends in Media




Saturday, February 28, 2009
Trends in Media




Saturday, February 28, 2009
Where have they gone?




Saturday, February 28, 2009
Where have they gone?




Saturday, February 28, 2009
Where have they gone?




Saturday, February 28, 2009
Where have they gone?




Saturday, February 28, 2009
Where have they gone?




Saturday, February 28, 2009
Where have they gone?




Saturday, February 28, 2009
Where have they gone?




Saturday, February 28, 2009
Where have they gone?




Saturday, February 28, 2009
Where have they gone?




Saturday, February 28, 2009
Where have they gone?




Saturday, February 28, 2009
Where have they gone?




Saturday, February 28, 2009
Where have they gone?




Saturday, February 28, 2009
Where have they gone?




Saturday, February 28, 2009
Mentions of Blogs and Bloggers in 20
              Top National Magazines and Newspapers




                             ...
Mentions of Blogs and Bloggers in 20
              Top National Magazines and Newspapers
          15,000


              ...
Top Websites in the U.S.




                               *Alexa.com Feb. 2009
Saturday, February 28, 2009
Top Websites in the U.S.

                              1. Google                    10. Craigslist.org
                  ...
Top Websites in the U.S.

                              1. Google                    10. Craigslist.org
                  ...
Top Websites in the U.S.

                              1. Google                    10. Craigslist.org
                  ...
Sound like anyone you know?

         Cooperative
    ✤




         Collaborative
    ✤




         Transparent
    ✤


...
Web2.0 Truth #1
           You HAVE to monitor the online discussion to protect your brand.




Saturday, February 28, 2009
Unprecedented Consumer Power




Saturday, February 28, 2009
Unprecedented Consumer Power




Saturday, February 28, 2009
Unprecedented Consumer Power




Saturday, February 28, 2009
Unprecedented Consumer Power




Saturday, February 28, 2009
Essential Tools




Saturday, February 28, 2009
Essential Tools

         Google Alerts
    ✤




Saturday, February 28, 2009
Essential Tools

         Google Alerts
    ✤




         RSS Readers
    ✤




               Google Reader
          ✤
...
Essential Tools

         Google Alerts
    ✤




         RSS Readers
    ✤




               Google Reader
          ✤
...
Essential Tools

         Google Alerts
    ✤




         RSS Readers
    ✤




               Google Reader
          ✤
...
Essential Tools

         Google Alerts
    ✤




         RSS Readers
    ✤




               Google Reader
          ✤
...
Web2.0 Truth #2
                              Blogs are an effective way to showcase your brand.




Saturday, February 28...
Verity CU


         Seattle, WA
    ✤




         $390 million assets
    ✤




         26,000 members
    ✤




      ...
Verity Credit Union
Saturday, February 28, 2009
Verity Credit Union
Saturday, February 28, 2009
Verity Credit Union
Saturday, February 28, 2009
Verity Credit Union
Saturday, February 28, 2009
Verity Credit Union
Saturday, February 28, 2009
Vancity CU

         Vancouver, BC
    ✤




         $14 billion assets
    ✤




         400,000 members
    ✤




    ...
ChangeEverything.ca
Saturday, February 28, 2009
ChangeEverything.ca
Saturday, February 28, 2009
ChangeEverything.ca
Saturday, February 28, 2009
ChangeEverything.ca
Saturday, February 28, 2009
Web2.0 Truth #3
                              Transparency is in demand. So, be transparent.




Saturday, February 28, 20...
“Ask Jack”


         Members CU
    ✤




         Winston-Salem, NC
    ✤




         $208 million assets
    ✤




   ...
Members Credit Union
Saturday, February 28, 2009
Members Credit Union
Saturday, February 28, 2009
Members Credit Union
Saturday, February 28, 2009
Members Credit Union
Saturday, February 28, 2009
Members Credit Union
Saturday, February 28, 2009
Members Credit Union
Saturday, February 28, 2009
Members Credit Union
Saturday, February 28, 2009
The Boardcast

         UFirst FCU
    ✤




         Plattsburgh, NY
    ✤




         $22 million assets
    ✤




    ...
UFirst FCU
Saturday, February 28, 2009
UFirst FCU
Saturday, February 28, 2009
UFirst FCU
Saturday, February 28, 2009
Web2.0 Truth #4
                        Members should feel like owners. Make them the stars.




Saturday, February 28, 2...
Maine State CU


         Augusta, ME
    ✤




         $250 million assets
    ✤




         25,000 members
    ✤




 ...
Maine State Credit Union
Saturday, February 28, 2009
Maine State Credit Union
Saturday, February 28, 2009
Maine State Credit Union
Saturday, February 28, 2009
Maine State Credit Union
Saturday, February 28, 2009
SF Fire CU



         San Francisco, CA
    ✤




         $500 million assets
    ✤




         Public product reviews
...
San Francisco Fire CU
Saturday, February 28, 2009
San Francisco Fire CU
Saturday, February 28, 2009
San Francisco Fire CU
Saturday, February 28, 2009
San Francisco Fire CU
Saturday, February 28, 2009
Web2.0 Truth #5
      A social media campaign can build your brand, build community, and
                                i...
What are you
    saving for?

         Members CU
    ✤




         Winston-Salem, NC
    ✤




         $208 million ass...
What are you saving for?
Saturday, February 28, 2009
What are you saving for?
Saturday, February 28, 2009
What are you saving for?
Saturday, February 28, 2009
What are you saving for?
Saturday, February 28, 2009
What are you saving for?
Saturday, February 28, 2009
What are you saving for?
Saturday, February 28, 2009
Young & Free


         Currency Marketing
    ✤




         Common Wealth CU
    ✤




         Texas Dow Employees CU
 ...
Young & Free
Saturday, February 28, 2009
Young & Free
Saturday, February 28, 2009
Young & Free
Saturday, February 28, 2009
Young & Free
Saturday, February 28, 2009
Young & Free
Saturday, February 28, 2009
Young & Free
Saturday, February 28, 2009
Young & Free
Saturday, February 28, 2009
Young & Free
Saturday, February 28, 2009
Web2.0 Truth #6
                              Social media isn’t a one-size fits all solution.




Saturday, February 28, 2...
Key Takeaways

         You must monitor the online conversation
    ✤




         There is a social media solution for e...
Thank you.

                                         Matt Davis
                                 Director of Public Relati...
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Leveraging Social Media in Credit Unions

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  • Leveraging Social Media in Credit Unions

    1. 1. How Credit Unions Can Leverage the Power of Social Media Matt Davis March 19, 2009 Saturday, February 28, 2009
    2. 2. Who Am I? Director of Public Relations ✤ Members CU ($208 Million) ✤ Winston-Salem, NC ✤ Credit Union Warrior ✤ Saturday, February 28, 2009
    3. 3. Where Can You Find Me? Saturday, February 28, 2009
    4. 4. Where Can You Find Me? Credit Union Warrior Blog ✤ MySpace.com ✤ Facebook.com ✤ Twitter.com ✤ Flickr.com ✤ LinkedIn.com ✤ Vimeo.com ✤ Saturday, February 28, 2009
    5. 5. Where Can You Find Me? Saturday, February 28, 2009
    6. 6. Where Can You Find Me? OpenSourceCU.com ✤ Filene.org ✤ Banktastic.com ✤ WhatAreYouSavingFor.com ✤ EverythingCU.com ✤ 12Seconds.com ✤ Blah, Blah, Freakin’ Blah ✤ Saturday, February 28, 2009
    7. 7. Web2.0 Has Changed... Saturday, February 28, 2009
    8. 8. Web2.0 Has Changed... ...how we spend our time ✤ Saturday, February 28, 2009
    9. 9. Web2.0 Has Changed... ...how we spend our time ✤ ...how we get our news ✤ Saturday, February 28, 2009
    10. 10. Web2.0 Has Changed... ...how we spend our time ✤ ...how we get our news ✤ ...how we filter that news ✤ Saturday, February 28, 2009
    11. 11. Web2.0 Has Changed... ...how we spend our time ✤ ...how we get our news ✤ ...how we filter that news ✤ ...how we research companies ✤ Saturday, February 28, 2009
    12. 12. Web2.0 Has Changed... ...how we spend our time ✤ ...how we get our news ✤ ...how we filter that news ✤ ...how we research companies ✤ ...how we make purchase decisions ✤ Saturday, February 28, 2009
    13. 13. Web2.0 Has Changed... ...how we spend our time ✤ ...how we get our news ✤ ...how we filter that news ✤ ...how we research companies ✤ ...how we make purchase decisions ✤ ...how we connect with others ✤ Saturday, February 28, 2009
    14. 14. Sequel > The Original Saturday, February 28, 2009
    15. 15. Sequel > The Original Saturday, February 28, 2009
    16. 16. Sequel > The Original Saturday, February 28, 2009
    17. 17. Sequel > The Original Saturday, February 28, 2009
    18. 18. Sequel > The Original Saturday, February 28, 2009
    19. 19. Sequel > The Original Saturday, February 28, 2009
    20. 20. Trends in Media Saturday, February 28, 2009
    21. 21. Trends in Media Saturday, February 28, 2009
    22. 22. Trends in Media Saturday, February 28, 2009
    23. 23. Trends in Media Saturday, February 28, 2009
    24. 24. Trends in Media Saturday, February 28, 2009
    25. 25. Where have they gone? Saturday, February 28, 2009
    26. 26. Where have they gone? Saturday, February 28, 2009
    27. 27. Where have they gone? Saturday, February 28, 2009
    28. 28. Where have they gone? Saturday, February 28, 2009
    29. 29. Where have they gone? Saturday, February 28, 2009
    30. 30. Where have they gone? Saturday, February 28, 2009
    31. 31. Where have they gone? Saturday, February 28, 2009
    32. 32. Where have they gone? Saturday, February 28, 2009
    33. 33. Where have they gone? Saturday, February 28, 2009
    34. 34. Where have they gone? Saturday, February 28, 2009
    35. 35. Where have they gone? Saturday, February 28, 2009
    36. 36. Where have they gone? Saturday, February 28, 2009
    37. 37. Where have they gone? Saturday, February 28, 2009
    38. 38. Mentions of Blogs and Bloggers in 20 Top National Magazines and Newspapers Mentions Saturday, February 28, 2009
    39. 39. Mentions of Blogs and Bloggers in 20 Top National Magazines and Newspapers 15,000 13,066 11,250 9,903 7,500 5,591 3,750 2,179 0 795 2004 2005 2006 2007 2008 Mentions Saturday, February 28, 2009
    40. 40. Top Websites in the U.S. *Alexa.com Feb. 2009 Saturday, February 28, 2009
    41. 41. Top Websites in the U.S. 1. Google 10. Craigslist.org 2. Yahoo! 11. AOL 3. YouTube 12. Blogger.com 4. MySpace 18. Flickr 5. Facebook 25. WordPress.com 6. Windows Live 26. New York Times 7. Microsoft Network (MSN) 43. Wal-Mart 8. Wikipedia 76. Bank of America 9. EBay 99. USA Today *Alexa.com Feb. 2009 Saturday, February 28, 2009
    42. 42. Top Websites in the U.S. 1. Google 10. Craigslist.org 2. Yahoo! 11. AOL 3. YouTube 12. Blogger.com 4. MySpace 18. Flickr 5. Facebook 25. WordPress.com 6. Windows Live 26. New York Times 7. Microsoft Network (MSN) 43. Wal-Mart 8. Wikipedia 76. Bank of America 9. EBay 99. USA Today *Alexa.com Feb. 2009 Saturday, February 28, 2009
    43. 43. Top Websites in the U.S. 1. Google 10. Craigslist.org 2. Yahoo! 11. AOL 3. YouTube 12. Blogger.com 4. MySpace 18. Flickr 5. Facebook 25. WordPress.com 6. Windows Live 26. New York Times 7. Microsoft Network (MSN) 43. Wal-Mart 8. Wikipedia 76. Bank of America 9. EBay 99. USA Today *Alexa.com Feb. 2009 Saturday, February 28, 2009
    44. 44. Sound like anyone you know? Cooperative ✤ Collaborative ✤ Transparent ✤ Participatory ✤ Democratic ✤ Utilizes many free tools ✤ Saturday, February 28, 2009
    45. 45. Web2.0 Truth #1 You HAVE to monitor the online discussion to protect your brand. Saturday, February 28, 2009
    46. 46. Unprecedented Consumer Power Saturday, February 28, 2009
    47. 47. Unprecedented Consumer Power Saturday, February 28, 2009
    48. 48. Unprecedented Consumer Power Saturday, February 28, 2009
    49. 49. Unprecedented Consumer Power Saturday, February 28, 2009
    50. 50. Essential Tools Saturday, February 28, 2009
    51. 51. Essential Tools Google Alerts ✤ Saturday, February 28, 2009
    52. 52. Essential Tools Google Alerts ✤ RSS Readers ✤ Google Reader ✤ Bloglines ✤ In-Browser Aggregators ✤ Saturday, February 28, 2009
    53. 53. Essential Tools Google Alerts ✤ RSS Readers ✤ Google Reader ✤ Bloglines ✤ In-Browser Aggregators ✤ Saturday, February 28, 2009
    54. 54. Essential Tools Google Alerts ✤ RSS Readers ✤ Google Reader ✤ Bloglines ✤ In-Browser Aggregators ✤ Saturday, February 28, 2009
    55. 55. Essential Tools Google Alerts ✤ RSS Readers ✤ Google Reader ✤ Bloglines ✤ In-Browser Aggregators ✤ Twitter ✤ Saturday, February 28, 2009
    56. 56. Web2.0 Truth #2 Blogs are an effective way to showcase your brand. Saturday, February 28, 2009
    57. 57. Verity CU Seattle, WA ✤ $390 million assets ✤ 26,000 members ✤ First ever F.I. blog ✤ Saturday, February 28, 2009
    58. 58. Verity Credit Union Saturday, February 28, 2009
    59. 59. Verity Credit Union Saturday, February 28, 2009
    60. 60. Verity Credit Union Saturday, February 28, 2009
    61. 61. Verity Credit Union Saturday, February 28, 2009
    62. 62. Verity Credit Union Saturday, February 28, 2009
    63. 63. Vancity CU Vancouver, BC ✤ $14 billion assets ✤ 400,000 members ✤ “Triple Bottom Line” ✤ People ✤ Profit ✤ 06/07 Accountability Report Summary Planet ✤ Saturday, February 28, 2009
    64. 64. ChangeEverything.ca Saturday, February 28, 2009
    65. 65. ChangeEverything.ca Saturday, February 28, 2009
    66. 66. ChangeEverything.ca Saturday, February 28, 2009
    67. 67. ChangeEverything.ca Saturday, February 28, 2009
    68. 68. Web2.0 Truth #3 Transparency is in demand. So, be transparent. Saturday, February 28, 2009
    69. 69. “Ask Jack” Members CU ✤ Winston-Salem, NC ✤ $208 million assets ✤ 50,000 members ✤ Easing members’ minds ✤ Saturday, February 28, 2009
    70. 70. Members Credit Union Saturday, February 28, 2009
    71. 71. Members Credit Union Saturday, February 28, 2009
    72. 72. Members Credit Union Saturday, February 28, 2009
    73. 73. Members Credit Union Saturday, February 28, 2009
    74. 74. Members Credit Union Saturday, February 28, 2009
    75. 75. Members Credit Union Saturday, February 28, 2009
    76. 76. Members Credit Union Saturday, February 28, 2009
    77. 77. The Boardcast UFirst FCU ✤ Plattsburgh, NY ✤ $22 million assets ✤ “...To provide a forum to ✤ dialogue with UFirst members on news and activities of the board, the credit union movement and the credit union world.” Saturday, February 28, 2009
    78. 78. UFirst FCU Saturday, February 28, 2009
    79. 79. UFirst FCU Saturday, February 28, 2009
    80. 80. UFirst FCU Saturday, February 28, 2009
    81. 81. Web2.0 Truth #4 Members should feel like owners. Make them the stars. Saturday, February 28, 2009
    82. 82. Maine State CU Augusta, ME ✤ $250 million assets ✤ 25,000 members ✤ Local and familiar ✤ Saturday, February 28, 2009
    83. 83. Maine State Credit Union Saturday, February 28, 2009
    84. 84. Maine State Credit Union Saturday, February 28, 2009
    85. 85. Maine State Credit Union Saturday, February 28, 2009
    86. 86. Maine State Credit Union Saturday, February 28, 2009
    87. 87. SF Fire CU San Francisco, CA ✤ $500 million assets ✤ Public product reviews ✤ Saturday, February 28, 2009
    88. 88. San Francisco Fire CU Saturday, February 28, 2009
    89. 89. San Francisco Fire CU Saturday, February 28, 2009
    90. 90. San Francisco Fire CU Saturday, February 28, 2009
    91. 91. San Francisco Fire CU Saturday, February 28, 2009
    92. 92. Web2.0 Truth #5 A social media campaign can build your brand, build community, and increase sales. Saturday, February 28, 2009
    93. 93. What are you saving for? Members CU ✤ Winston-Salem, NC ✤ $208 million assets ✤ 50,000 members ✤ A community of savers ✤ Saturday, February 28, 2009
    94. 94. What are you saving for? Saturday, February 28, 2009
    95. 95. What are you saving for? Saturday, February 28, 2009
    96. 96. What are you saving for? Saturday, February 28, 2009
    97. 97. What are you saving for? Saturday, February 28, 2009
    98. 98. What are you saving for? Saturday, February 28, 2009
    99. 99. What are you saving for? Saturday, February 28, 2009
    100. 100. Young & Free Currency Marketing ✤ Common Wealth CU ✤ Texas Dow Employees CU ✤ South Carolina Federal CU ✤ Connect with the 19-25 crowd ✤ Saturday, February 28, 2009
    101. 101. Young & Free Saturday, February 28, 2009
    102. 102. Young & Free Saturday, February 28, 2009
    103. 103. Young & Free Saturday, February 28, 2009
    104. 104. Young & Free Saturday, February 28, 2009
    105. 105. Young & Free Saturday, February 28, 2009
    106. 106. Young & Free Saturday, February 28, 2009
    107. 107. Young & Free Saturday, February 28, 2009
    108. 108. Young & Free Saturday, February 28, 2009
    109. 109. Web2.0 Truth #6 Social media isn’t a one-size fits all solution. Saturday, February 28, 2009
    110. 110. Key Takeaways You must monitor the online conversation ✤ There is a social media solution for every budget ✤ Transparency and authenticity are key ✤ Have fun with it ✤ A bad initiative may be more harmful than staying on the sidelines ✤ Don’t hide from negative feedback ✤ Saturday, February 28, 2009
    111. 111. Thank you. Matt Davis Director of Public Relations Members Credit Union creditunionwarrior.blogspot.com Saturday, February 28, 2009
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