Photo: http://www.flickr.com/photos/freakalad/152577402
Digital Strategist’s Mental Toolkit:                The profile of a strategist_                                       Pho...
Key points_  What this section will cover:  • Definition  • Profile and skills  • Challenges                              ...
Definition of a strategist_  Two distinct roles:  • Interpreting the now  • Interpreting the future                       ...
Definition of a strategist_  •   Understand consumer behaviour  •   Understand the digital landscape  •   Grasp a client’s...
Definition of a strategist_   The curious generalist who seeks connections and clarity                                    ...
Curious_  A strategist:  • Asks questions more than they give answers  • Is open minded  • Actively seeks new perspectives...
Curious_  A strategist uses Informed Intuition:  “Well developed intuitive skills require well-deployed  antennae, conside...
The generalist_  A strategist:  • Seeks knowledge across disciplines     – Cognitive science     – Business/marketing     ...
The generalist_  A strategist actively looks for inspiration from disparate sources:  “If my travels in the old world had ...
Connections_  A strategist:  • Knows how to intelligently ignore  • Looks for a common theme  • Is able to connect the dot...
Clarity_  A strategist  • Seeks simplicity in explanation  • Uses evidence only as required  • Is respectful of the capabi...
Skills_  • Coping with ambiguity     – In a project/solution     – In a brief  • Thinking on your feet     – Asking questi...
Coping with ambiguity_  Ambiguity can be managed by taking a page from Cognitive  Behavioural Therapy (CBT)  • Ambiguity c...
Coping with ambiguity_  Use a variant of a ‘Mental Thought Log’ to seek evidence to  hedge against ambiguity  •   Assess t...
Thinking on your feet_  Essentially, it is speed decision making.  • Pause  • Sense the urgency of the issue  • Identify t...
Thinking on your feet_  Move towards a goal as soon as possible.  •   Spot your leverage points  •   Improvise  •   Commun...
Collaboration_  A strategist ‘leads from behind’:  • Acts as a progressive constraint generator  • Acts as a catalyst  • I...
Collaboration_       “We don’t make the car, we make the car better”                                                      ...
Presentation skills_  As presenter, you are the host.  - “The sign of a real host is that he or she makes their guests    ...
Presentation skills_  5 presentation basics  • Be credible  • Be competent  • Be compatible  • Be caring  • Be dynamic    ...
Presentation skills_  Credible:  • Be honest  • Be authentic  • Clear about what it is in, and what is not                ...
Presentation skills_  Competent  • Establish it early  • Be clear about what it is based on     – Experience, research, sy...
Presentation skills_  Compatible:  • Establish contact  • Answer “Who are you?”  • Show what is common                    ...
Presentation skills_  Caring:  • Focus on the individuals in the audience  • Success is achieved together  • Don’t speak. ...
Presentation skills_  Dynamic:  • Treat attention as a scarce commodity  • Be passionate  • Bring hope, motivation and ene...
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DSMT- Profile of the strategist

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  • May 24, 2012
  • DSMT- Profile of the strategist

    1. 1. Photo: http://www.flickr.com/photos/freakalad/152577402
    2. 2. Digital Strategist’s Mental Toolkit: The profile of a strategist_ Photo: http://www.flickr.com/photos/freakalad/152577402
    3. 3. Key points_ What this section will cover: • Definition • Profile and skills • Challenges Photo: http://www.flickr.com/photos/freakalad/152577402
    4. 4. Definition of a strategist_ Two distinct roles: • Interpreting the now • Interpreting the future Photo: http://www.flickr.com/photos/freakalad/152577402
    5. 5. Definition of a strategist_ • Understand consumer behaviour • Understand the digital landscape • Grasp a client’s challenge • Bridge them all with an efficient and effective plan • Measure, optimize and replan Photo: http://www.flickr.com/photos/freakalad/152577402
    6. 6. Definition of a strategist_ The curious generalist who seeks connections and clarity Photo: http://www.flickr.com/photos/freakalad/152577402
    7. 7. Curious_ A strategist: • Asks questions more than they give answers • Is open minded • Actively seeks new perspectives Photo: http://www.flickr.com/photos/freakalad/152577402
    8. 8. Curious_ A strategist uses Informed Intuition: “Well developed intuitive skills require well-deployed antennae, considerable experience, and as much practice at intelligently feeling the tone and potential of a complex whole as skilled logical analysis and the use of the scientific method.” Jerry Hirshberg Source: The Creative Priority Photo: http://www.flickr.com/photos/freakalad/152577402
    9. 9. The generalist_ A strategist: • Seeks knowledge across disciplines – Cognitive science – Business/marketing – Technology – Humanities • Cultivates a T-shaped skill set • Is respectful of other’s domain specific knowledge Photo: http://www.flickr.com/photos/freakalad/152577402
    10. 10. The generalist_ A strategist actively looks for inspiration from disparate sources: “If my travels in the old world had taught me anything, it was that aspirin, cotton clothing, metal pots and telephones are fantastic inventions…airplanes had stretched my horizons; books had opened my mind; antibiotics had saved my life; photography had ignited my muse.” Kevin Kelly Source: What technology wants Photo: http://www.flickr.com/photos/freakalad/152577402
    11. 11. Connections_ A strategist: • Knows how to intelligently ignore • Looks for a common theme • Is able to connect the dots Photo: http://www.flickr.com/photos/freakalad/152577402
    12. 12. Clarity_ A strategist • Seeks simplicity in explanation • Uses evidence only as required • Is respectful of the capabilities of the audience Photo: http://www.flickr.com/photos/freakalad/152577402
    13. 13. Skills_ • Coping with ambiguity – In a project/solution – In a brief • Thinking on your feet – Asking questions in return – Stock responses – Not having to answer every question Photo: http://www.flickr.com/photos/freakalad/152577402
    14. 14. Coping with ambiguity_ Ambiguity can be managed by taking a page from Cognitive Behavioural Therapy (CBT) • Ambiguity can lead to unbalanced reactions in a manner similar to rogue moods • ‘Hot thoughts’ spring up from the void Source: Mind Over Mood; Dennis Greenberger Photo: http://www.flickr.com/photos/freakalad/152577402
    15. 15. Coping with ambiguity_ Use a variant of a ‘Mental Thought Log’ to seek evidence to hedge against ambiguity • Assess the situation • Track automatic thoughts – assumptions • Seek evidence that does or does not support • Aim for balanced thinking Source: Mind Over Mood; Dennis Greenberger Photo: http://www.flickr.com/photos/freakalad/152577402
    16. 16. Thinking on your feet_ Essentially, it is speed decision making. • Pause • Sense the urgency of the issue • Identify the gaps and barriers – ask questions Source: Sources of Power; Gary Klein Photo: http://www.flickr.com/photos/freakalad/152577402
    17. 17. Thinking on your feet_ Move towards a goal as soon as possible. • Spot your leverage points • Improvise • Communicate intent • No shame in deferring Source: Sources of Power; Gary Klein Photo: http://www.flickr.com/photos/freakalad/152577402
    18. 18. Collaboration_ A strategist ‘leads from behind’: • Acts as a progressive constraint generator • Acts as a catalyst • Is a guide that helps bring team members to the objective Photo: http://www.flickr.com/photos/freakalad/152577402
    19. 19. Collaboration_ “We don’t make the car, we make the car better” BASF Tagline, 1980’s Photo: http://www.flickr.com/photos/freakalad/152577402
    20. 20. Presentation skills_ As presenter, you are the host. - “The sign of a real host is that he or she makes their guests feel comfortable” - You are the host, not the guest Source: Seven strategies of master presenters; Brad McRae Photo: http://www.flickr.com/photos/freakalad/152577402
    21. 21. Presentation skills_ 5 presentation basics • Be credible • Be competent • Be compatible • Be caring • Be dynamic Source: Seven strategies of master presenters; Brad McRae Photo: http://www.flickr.com/photos/freakalad/152577402
    22. 22. Presentation skills_ Credible: • Be honest • Be authentic • Clear about what it is in, and what is not Source: Seven strategies of master presenters; Brad McRae Photo: http://www.flickr.com/photos/freakalad/152577402
    23. 23. Presentation skills_ Competent • Establish it early • Be clear about what it is based on – Experience, research, synthesis of other work • Manage expectations clearly Source: Seven strategies of master presenters; Brad McRae Photo: http://www.flickr.com/photos/freakalad/152577402
    24. 24. Presentation skills_ Compatible: • Establish contact • Answer “Who are you?” • Show what is common Source: Seven strategies of master presenters; Brad McRae Photo: http://www.flickr.com/photos/freakalad/152577402
    25. 25. Presentation skills_ Caring: • Focus on the individuals in the audience • Success is achieved together • Don’t speak. Serve Source: Seven strategies of master presenters; Brad McRae Photo: http://www.flickr.com/photos/freakalad/152577402
    26. 26. Presentation skills_ Dynamic: • Treat attention as a scarce commodity • Be passionate • Bring hope, motivation and energy Source: Seven strategies of master presenters; Brad McRae Photo: http://www.flickr.com/photos/freakalad/152577402
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