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Social Media Tactics for Hyperlocal Follower Engagement
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Social Media Tactics for Hyperlocal Follower Engagement


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Presentation for the Utah Association of Local Goverments, focusing on the top social media platforms for local government use.

Presentation for the Utah Association of Local Goverments, focusing on the top social media platforms for local government use.

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  • 1. Social MediaTactics forHyperlocalFollowerEngagementNicole BullockSocial Media Club of SaltLake City
  • 2. Nicole Bullock Social Media Manager for Lead Media Partners Board Member for Social Media Club of Salt Lake City 11 years of blogging and social media experience Follow me on Twitter @cuteculturechicMy blogs
  • 3. Today’s Top 7 Social PlatformsFacebookTwitterYouTubeGoogle +TumblrLinkedInInstagram
  • 4. Find your Voice and Embrace It
  • 5. Facebook Facts Launched in 2004 The #1 Social Network in 127 countries Facebook Statistics  More than 1 Billion active users monthly  618 million active users daily  82% of Facebook users are outside of the United States
  • 6. Facebook Pages Use properly cropped images! 180 x 180 (or larger) square avatar image 851 x 315 header image
  • 7. Park City’s “Croppy” Example
  • 8. Nice Job, Taylorsville City!
  • 9. Facebook Promotions The current standard for successful engagement with Facebook fans EdgeRank matters, but money talks Invest in the best content for your promotions
  • 10. Create Engaging Facebook Campaigns
  • 11. ROI on a $75 Investment
  • 12. Twitter is for Sharing, Not Shouting Have a relatable personality Reply to and follow your followers If you can’t say your thought in 140 characters, revise it to fit Use other platforms to maximize your reach
  • 13. Helpful Twitter Tools URLshorteners Desktop Clients  TweetDeck  HootSuite Mobile clients  Echfon  Tweetbot  Twitter Twitter parties Imgur
  • 14. Top Ten Twitter Mistakes Exploitinga Tragedy #HashtagAbuse Leaving @replies unaddressed The following/unfollowing game to get someone to follow you back Too much self-promotion(80/20 rule) Too many RT, not enough fresh content Long URLs ( or goo.glshortener) Insecure Passwords Omitting your location Lack of Personality
  • 15. The #Aurora Tragedy
  • 16. Have a Secure Password!Hackers “had it their way” - Account was breeched by underground hacking group Anonymous
  • 17. Give Timely Responses McDonalds was not involved in the hacking but addressed the hacking empathetically
  • 18. @Jeep’s Response @Jeep gave a public reply to the hacking within one hour of account being restored
  • 19. Tumblr Tumblr has become the10th most popular website in the world 20 Billion page views per month The most popular social site for 13-25 age group Content shared through Instagram and Tumblr Mobile apps Most popular Tumblr content  Photos of daily life (studying, eating, pets)  Entertaining memes and gifs  Porn and near-porn images
  • 20. Sample Tumblr Feeds Pro Tip: Be careful with search on Tumblr. The tags andkeywords you search at 11am may be very different at 11pm. Edit your NSFW settings!
  • 21. Instagram Launched in 2010 Currently the most active photo sharing site in the world Stats  900 million monthly active users  40 million photos per day  8500 likes per second  1000 comments per second
  • 22. How To Share Your InstaPics Tap to share your Instagram photos to:  email  Facebook  Twitter  Tumblr  Flickr Copy link, share photo later Sharing through the app is the easiest way to get new content on Tumblr and Flickr
  • 23. Tips for Instagram Engagement Follow people in your city/district Like and comment on their photos Use appropriate hashtags (1-5 per photo) Create unique hashtags for events =
  • 24. YouTube Launched in 2005 Acquired by Google in 2006 for $1.65 Billion #2 Search Engine Globally (behind Google) Statistics:  800 million unique visitors per month  4 billion hours of video watched every month  72 hours of video uploaded to YouTube every minute
  • 25. Create a YouTube Channel
  • 26. Pinterest Launched in 2009 12 million active users in the United States The 3rd most popular social network globally 16% of all social media traffic (now above Twitter at 15%) The average user is active on the site 98 minutes per month
  • 27. What Interests Pinterest Users?
  • 28. Google + Launched in 2011 Google considers Google+ a “social layer, not a social network” G+ by the numbers  500+ million users  235 million “active” (+1, Hangouts, connecting with friends in search)  125 million use news feed
  • 29. Google+ Communities Far more user engagement in Google+ Communities than Google Pages
  • 30. LinkedIn Launched in 2002  4,500 members in 2003  200 million members in 2012 The#1 social network for business professionals 64% of LinkedIn Users are outside of the United States Available in 19 languages
  • 31. My Top Resources for Timely Social Media Information Social Media Examiner Mashable Social Media Today Social Media Club of Salt Lake City Facebook Groups for Social Media Managers Blogs
  • 32. Let’s Connect! Nicole Bullock