Using Social Media For Support, Outreach, and Accountability After Weight Loss Surgery

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Presented at ObesityHelp's 10th Annual National Convention in Anaheim, CA on October 4th, 2013.

Blogging and social media have been an important component to my weight loss success since gastric bypass surgery. In this presentation, I reviewed my history in blogging and social media, and why I chose to start a new blog to document my weight loss surgery experience at www.beautyandthebypass.com.

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Using Social Media For Support, Outreach, and Accountability After Weight Loss Surgery

  1. 1. Using Social Media for Weight Loss Support, Outreach, and Accountability Nicole Bullock www.beautyandthebypass.com @beautyandbypass #OH2013
  2. 2. About Me • Lap RNY 2/7/12 • Highest weight: 373.3 • Current weight: 243.0 • Surgeon: Dr. Sherman Smith at Rocky Mountain Associated Physicians in Salt Lake City
  3. 3. A Tale of Two Personas • Cute Culture Chick - @cuteculturechic • Beauty and the Bypass - @beautyandbypass
  4. 4. Blogging
  5. 5. Facebook Fan Page • Weight loss updates • Non-scale victories • Comparison pictures • Sharing articles/blog posts
  6. 6. Twitter
  7. 7. Instagram
  8. 8. Pinterest
  9. 9. YouTube • Record in landscape • Upload in HD • Use keyword-rich titles and descriptions • The most successful videos are <2 minutes • Link to Google+ profile
  10. 10. Fitness Apps • MyFitnessPal • Nike • Fitocracy • RunKeeper • Strava • FitBit
  11. 11. Dark Social
  12. 12. Take it Offline
  13. 13. Advice from the Trenches • Pre-approve pictures before tagging • Don’t abuse #hashtags • Focus on quality over quantity (you don’t need to be friends with everyone) • Just because you can, doesn’t mean you should • It’s okay to take a break
  14. 14. Selfie Tutorial • Lighting • Angle • Steady Hand • Crop • Take more than one pic (just in case)
  15. 15. Any Burning Questions?
  16. 16. Let’s Connect! • Nicole Bullock • cuteculturechick@gmail.com • www.beautyandthebypass.com • www.facebook.com/cuteculturechick • Twitter: @beautyandbypass • Pinterest: cuteculturechic • Instagram: cuteculturechick • MyFitnessPal: cuteculturechick

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