Stewart McCoy Go! - June 8 2010 1PM
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Stewart McCoy Go! - June 8 2010 1PM






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Stewart McCoy Go! - June 8 2010 1PM Stewart McCoy Go! - June 8 2010 1PM Presentation Transcript

  • Go! / ¡Vamos! And CUTC: Working together to attract teens to careers in transportation Presented at 2010 CUTC Summer Meeting Tuesday, J T d June 8 2010 8, Shashi Nambisan, Director, InTrans Shauna Hallmark, Director Midwest Transportation Consortium InTrans Stewart McCoy, Graduate Student, InTrans McCoy Student 1
  • Go! / ¡Vamos! 2
  • Teen-focused stories 3
  • Teen contributors 4
  • April 2010 Stats Subscribers ≈ 860 April issue pageviews ≈ 12,528 April unique visitors ≈ 7,730 p q 5
  • Sponsors Premier sponsors Additional sponsors 1. Federal Highway Administration 7. Street Smarts 8. Iowa Laborers/Employers Cooperation and (Eisenhower Fellowship) Education Trust Fund 2. Midwest Transportation 9. 9 Iowa Concrete Paving Association Consortium 10. National Concrete Paving Technology Center 11. Iowa State University Professional and 3. Iowa Math and Science Education Scientific Council, Recruitment and Retention Partnership Grant 4. National Center for Freight & 12. Woman in Trucking, Inc. 13. American Public Works Association, Iowa Infrastructure Research & Chapter Education (Wisconsin UTC) 14. Des Moines Truck Broker 15. Associated General Contractors of Iowa 6
  • UTC sponsored issue Sponsored by University of Wisconsin-Madison’s National Center for Freight & Infrastructure Research & Education (CFIRE) Theme: Freight School spotlight: Focused on transportation and freight-related programs at Wisconsin-Madison 7
  • Strategic opportunity How can UTCs and Go! / ¡Vamos! benefit each other? 8
  • UTC goal #2 Increase number of students coming into academic transportation p programs. 9
  • Building the transportation pipeline Go! /¡Vamos! is an investment in human resources Stories written by young people for young people with the mentorship of transportation professionals. 10
  • UTC directory Go! provides a common resource designed specifically with students and educators in mind. Unique opportunity to showcase each UTC’s programs, research focus, and student opportunities. 11
  • UTC Student spotlight Opportunity to spotlight UTC students. Staff writers could interview students recommended by UTC representative. ep ese a e Articles would highlight where student studies, their involvement with UTC program of study and UTC, study, background (e.g. how did they become interested in transportation). p ) 12
  • UTC goal #3 Increase diversity of transportation workforce. 13
  • Go! speaks to women, Latinos 14
  • Contact info www.go explore Marcia Brink, Managing Editor 515-294-9480 b i k@i t t d Stewart McCoy, Editorial Assistant 515-294-1945 15