Are you getting the most out of your media monitoring service? Do you want ideas about how to enhance your monitoring and analysis of traditional and social media?
Chip Griffin, CustomScoop’s founder, has distilled two decades of media monitoring advice into a simple guide to help you make sure you’re getting the most from your investment.
In The Media Monitoring Checklist you will learn how to:
* choose and implement effective search criteria
* use charts and graphs to help you analyze your results
* pitch media more effectively using your monitoring account
* leverage automated tools to help make your internal reporting quick and easy
* distribute media monitoring results via email and websites to key audiences
* collaborate with colleagues using workflow management tools in your monitoring account