www.clari5now.com
What is Web Experience Management?
 It makes use of real-time data analytics to personalize
and enhance...
www.clari5now.com
Why is WEM required?
7/4/2013 3
Quick Facts
 78% of web users conduct their research online before buyi...
www.clari5now.com
How do Real-time solutions help?
 Traditional analytics deliver statistics 8 to 48 hours after an event...
www.clari5now.com
Clari5Now WEM Solution
Real-time
Actionable
Intelligence
Packaged
Predictive
Analysis
Customized
Analyti...
www.clari5now.com
Benefits
 Increased Customer Retention & Loyalty
 Shortened Sales Conversion Cycle
 Increased Revenue...
Call
+91-80-3221 8294
Mail
clari5now@customerxps.com
Visit
http://www.clari5now.com
7/4/2013 7
Web experience management (wem) slideshare
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Web experience management (wem) slideshare

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Web experience management (wem) slideshare

  1. 1. www.clari5now.com What is Web Experience Management?  It makes use of real-time data analytics to personalize and enhance user experience on a website  Provides deep insights regarding visitor behavior  Provides opportunities to both marketers as well as product managers  Can be used to increase visitor engagement as well as sales 7/4/2013 2
  2. 2. www.clari5now.com Why is WEM required? 7/4/2013 3 Quick Facts  78% of web users conduct their research online before buying any product  31% companies globally cite understanding buying behavior of customers through online & mobile media a key challenge  40% of Best-in-class companies feel automating website marketing processes is an important strategy  56% of Best-in-class companies state ‘Generating Leads’ as their top digital marketing strategy  Website Conversion rate for Best-in-class companies is 6.5% as compared to 1.7% for all other companies  Percentage of companies measuring Web Experience is 64, 52 and 48 for Best-in-Class, Industry Average and Laggards respectively And therefore…  Every business needs to track its online marketing efforts in order to ensure goal attainment  Personalized and customized web experience increases visitor engagement and hence improves sales
  3. 3. www.clari5now.com How do Real-time solutions help?  Traditional analytics deliver statistics 8 to 48 hours after an event; hence it is difficult to react to events that have already occurred  Real-time analytics offer real-time viewing of events-related data as and when an event is happening  Real-time WEM solutions use real-time data to provide personalized experience to visitors thus helping websites become adaptive from just being responsive  Helps marketers make contextual real-time offers resulting in higher sales and improving customer satisfaction 7/4/2013 4
  4. 4. www.clari5now.com Clari5Now WEM Solution Real-time Actionable Intelligence Packaged Predictive Analysis Customized Analytical Insights Increased Cross/Up-sell Real-time Website Dynamism 7/4/2013 5 Real-time Segmentati on Clari5Now Features
  5. 5. www.clari5now.com Benefits  Increased Customer Retention & Loyalty  Shortened Sales Conversion Cycle  Increased Revenue through relevant Cross/Up-sell  Real-time Website Effectiveness feedback  Measures product/feature response  Equally useful for both marketers as well as product managers 7/4/2013 6
  6. 6. Call +91-80-3221 8294 Mail clari5now@customerxps.com Visit http://www.clari5now.com 7/4/2013 7
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