My name is Jessica Peterson. I started mybanking/finance career in 1994. During my career, I wasa partner in a lending firm, won a national lending award,and was top in sales for a bank. Through the years, Ihave read and learned hands-on what does and doesnot work to insure success in business.
Customer WOW Project was created to address and resolve common concerns raised by service professionals such as yourself.Among these concerns:• how do I stop chasing the next deal?• what can I do to keep customers coming back?• how do I get my past customers to talk about me?In the next 5 minutes, we will come up with greatideas to help you!
One day, I was listening in on an interview between a Mortgage Colleague and a Real Estate Agent. The Real Estate Agent explained that she takes care of her clients by sending out gifts sent out periodically over 3 years. As a result, her referrals increased significantly. My first thought was, “Wow, this makes sense”.
Then I listened in on a webinar with Mortgage Marketing Animals. The webinar was speaking of the importance of staying in touch with clients. In the interview and webinar, I learned that 75%-80% of people surveyed after closing a transaction would use their Real Estate Agent or Loan Officer again. As time went on, it decreased dramatically to 7%-10%.Let’s face it; most sales and service oriented professionals fall short at staying in touch.
Recently I met with my friend Dawn, who lives inNorthern Colorado, and she shared an interestingexperience with me. She chose to NOT utilize the samereal estate agent from a previous transaction 4 yearsago. The Agent found out and desperately offered toslash her commission from 3% to 1%. Dawn said thatwas not what mattered. She wanted to work with a realestate agent who VALUED the relationship. She listedher home with a new Agent for $299,000. The formeragent lost $8970 in potential commission.
Did you know…..Loyalty360: "Customer loyalty researchers report that companies, on average, lose about 50% of their customers each year; and that it costs 20 times more to do business with a new than existing customer.”For every $1 that is spent on current customers, you would need to spend $20 to cultivate new customers.
Dan Kennedy states:95% of customers forget who they worked with in the past68% do not feel appreciated and do not come back
Your clients are getting generic emails from other professionals for birthdays, home ownership anniversaries and holidays.Put yourself in their shoes. Would you really do business again with someone just because they just sent you an email?Here is a chance to do something outside the box! Have memorable gifts sent that they can hold onto such as a breakfast shake, cookies, gift card, chocolate bar, personalized note cards and more…
Now it is time for you to ask yourself this question:• What are you doing to stay in front of your customer AND keep them feeling appreciated ?• What are you doing to build an enduring relationship with your customer to keep them coming back and referring you to their friends?
At Customer WOW Project, we want to see yourcustomers love you and remain loyal to you.We keep you "Top of MIND" by sending out gifts to yourcustomers FROM YOU for the next 3 years!We want you to look like a hero.By hiring Customer WOW Project, you don’t have to goshopping to buy gift cards, cookies, breakfast. We are aone stop shop and take care of it all for you.
• For the next 3 years, Customer WOW Project will send out the following gifts:• Cookies-oh the yummiest 6 cookies your client will ever have• Cell phone holder- a very hand cell phone holder that goes on a cars dashboard. A great way to keep your phone in tact without having to search for it in the car, especially while driving• Personalized notecards-everytime your client writes a note, they will think of you!• Chocolate or toffee bars from Tickled Pink- a top of the line gourmet candy from a boutique store• Fire Safety Checklist-show you care because we know you do. This checklist will help your client create a plan of action in case of a house fire
• Coffee gift card $5 gift card to a coffee shop• Few packets of jelly belly-yum, enough small goodness to go around• Flower packet- everytime your client sees the flowers they will think of you• Emergency kit letter- explains that planning for an emergency is important and gives step by step guides how to do so. Shows you care• What to pack letter (client keeps in suitcase and thinks of you on every journey or trip)• Subscription to Better Homes and Garden, which equals 12 magazines. Just think, everytime they receive it they will think of you! We will send them a letter stating that the subscription came from you
• One time small flat fee of $198. If you were to break that down, it is just $5.50 a month. Your client is worth at least that.• All for just $198. That is just $5.50 per month• Real Estate Agents and Loan Officers, why not team up together and each pay $99!
Each gift comes with a letter, saying hello, letting them know you are here thinking of them and asking for business. You will also receive an email notifying you when each gift is mailed.
I met with a lady who informed me that she and her husband received a few small gifts from a lender, including a chocolate bar. Her husband wanted to use the lender again. This small gift created loyalty.
Yes, you can do this yourself.But do you have the time to sit down and order each gift?Do you have the systems in place to keep track of when to send out the next gift?Do you have access to some of the items at wholesale pricing?
You may say….“I already do stay in touch with my customers with newsletters, postcards, cards, or occasionally visit my past clients”That is great! Keep doing that.Think about this, do the postcards and newsletters create a conversation about you?
Entrepreneur.com advises to spend 10-12% of your earnings in marketing.Customer WOW Project wants to see you utilize your funds in building enduring customer relationships, since that matters most for your future success.
Customer WOW Project’s goal is to see your customers#1-Remember You#2-To feel appreciated#3-Be a fan of yours for life#4-Keep coming back to you Bottom line, boost your business!
Contact us in the next 24 hours, via email or phone, and let us know if you are serious in developing an enduring relationship with your customers. We will then send you a code to use on your first purchase to receive $20 off your first order.
Oh, and don’t forget to sign up for our WOW tipsand read our posts on how to be a Rockstar in business! www.CustomerWOWproject.com