Remembering Fred Newell

Fred Newell
1926 – 2007
A Remembrance of his Life

Fred Newell
1926 – 2007

Fred Newell 1926 –2007

1926 – 2007 Fred Newell

Fred Newell 1926 – 2007

1926 – 2007 Fred Newell

Fred Newell

Frederick Buckley Newell, Jr. ("Fred.")
Fred. was born April 4, 1926 in New York to Methodist Bishop Frederick Buckley Newell and Emily Louise Lewis in Crestwood, New York.
Growing up along the East coast, spending summers in Groton Long Point, Connecticut, Fred. acquired the love of sailing. At the age of 15, he bought his first rafting sloop. He enrolled in the U.S. Navy at 17 and graduated from Wesleyan University. On December 28, 1946 he married his teenage sweetheart Harriette Jean Hubbard, who bore him three beautiful children.
Fred., Harriette and family lived a full, fun, and fabulous life in Fairfied, CT from 1957-1967 while Fred. worked as advertising manager for Brand Names Foundation in New York City. He and Harriette would often host retail dinner receptions for fashion designers at the Waldorf in New York. Fred loved to be the life of the party, and there were many. He also loved the Sunday Sailfish races at the Fairfield Beach Club and was often in the front of the pack. Every summer, Fred. would take the family on a one-to-two week cruise around New England sailing around Nantucket, Martha's Vineyard, Block Island, and Long Island Sound.

In 1967, The Newells moved to Pittsburgh, PA where Fred. was an Advertising Executive with the Joseph Horne Company Department Store. Along with his regular activities, he arranged for in-store performances by stars such as Pat Paulsen and Kenny Rogers. In 1970, California beckoned, and the family moved to Alamo in the San Francisco bay area. Here Fred. became a senior retail marketing executive at Liberty House and then President of Rhoads Department Stores. In 1971 he and his longtime friend and business colleague, M. Seklemian, founded Seklemian/Newell, an internationally renowned marketing consulting business.
Fred. and Harriette moved to Coronado, CA in 1977 where he was able to dock his 1947 Catboat the "Emily L", and continue to lead many races, including the annual Yesteryear Regattas. Fred went to all the America's Cup Regattas from the 60's on, no matter where the races were held. In the 80's Fred won the ‘50 states in 50 days’ marathon contest offered by United Airlines. He would fly to one state, work or speak for a brief time, then drive to a nearby state and fly out to the next.
As CEO of Seklemian/Newell, Fred. was a renowned international marketing consultant. He helped giant multinationals as well as small businesses around the world develop and utilize customer relationship management strategies to strengthen customer loyalty and increase profitability within their companies.

Fred spoke to and taught audiences around the world. He brought all is expertise to Canada, Mexico, Latin America, Australia, Portugal, Poland, Spain, the UK, Japan and Singapore. In addition, he was an author, columnist and contributing editor for several influential international advertising and marketing publications; a past member of the Editorial Advisory Board of the Marketing Strategy Letter (West Yorkshire, England); member of the International Retail Marketing Network (New South Wales, Australia); visiting professor, Universidad de Belgrano, Buenos Aires; and visiting lecturer, The Fuqua School of Business, Duke University, and the Carroll School of Management, Boston College.
In 1997, Fred.'s first book, The New Rules of Marketing - How to Use One-to-One Relationship Marketing to be the Leader in Your Industry was published. This book changed the face of marketing around the world. The success of his first book was quickly followed by his second book, Loyalty.com - Customer Relationship Management in the New Era of Internet Marketing in 2000; this one is now published in 12 languages. Fred.'s third book, Wireless Rules! New Marketing Strategies for Customer Relationship Management Anytime, Anywhere , was written with daughter Katherine Newell Lemon in 2001. His last book, titled Why CRM Doesn't Work - How to Win by Letting Customers Manage the Relationship was published by Bloomberg Press in 2003. Fred. currently has a novel with an editor in New York.

Fred. was a member of the Board of Directors of the Retail Advertising and Marketing Association (RAMA), International; a member of the Operating Committee of the Direct Marketing Association's Retail Marketing Council; an associate member of the CRM Forum; and served on the Board of Directors and Advisory Boards of several start-up companies in the US. His annual CRM Conference in Chicago is in its 11th year and attended by over 300 retailers. Newell's awards include the PR News Public Relations Award, Advertising Professional of the Year and election to the Retail Advertising Hall of Fame.
In November 2004 Fred. lost Harriette, his wife of over 50 years. Shortly thereafter he moved to St. Johns, Antigua BWI to begin his lifelong fantasy of living year round in the Caribbean Islands. He lived there with Veronica Terrjyn. On April 30, 2007, in the comfort of his sea breeze filled Antigua home, he passed away peacefully, overlooking the ocean he loved so much. A memorial service was held on May 10 in Antigua, where his ashes were sent out to sea. He is now at his final home, among the warm Caribbean breeze and clear blue waves of the sea.
As all who knew and loved Fred. will concur, he lived his life by following one simple theory, "If you obey all the rules, you miss all the fun!"

Fred. is survived by and deeply missed by his family ~ his sister Ellie Steere (and husband Rev. Ken) of Groton, Connecticut; his daughters Nancy Lurty (and husband David) of Rehoboth Beach, Delaware, and Kay Lemon (and husband Loren) of Lexington, Massachusetts; his son Frederick "Terry" Buckley Newell, III (and wife Nita Krygier) of Larkspur, California; eight grandchildren; five great-grandchildren, and Veronica Terrjyn. Though Fred. is gone, his legacy continues on through his books, his conference, and everyone who knew and loved him.

Thank you Fred for being part of
Customers Forever … we will miss you ….

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Remembering Fred Newell

by customersforever on Jun 12, 2007

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Remembering Fred Newell — Presentation Transcript