Social Media Comes of Age
Gulp….now what?

Social media has come of age
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Major challenges ahead of us
• Does recession mean a threat or an opportunity?
• Transformation of creative and information industries
• How do we maintain the ideals of social media?
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There goes the economy
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There goes the neighbourhood
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With change comes opportunity
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Each creative sector sees it differently
The Adman The Journos
“Let’s go viral baby!” Those bloggers would be nothing without us!
Public Relations Media Buyers
Don’t worry, we shape influence Twitter banner ads - it’s going to be huge!
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Should Social Media Be Doing More?
Why Radar, Why Now?
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The Question: Is it Social?
Real conversation or just a channel to push messages?
Outreach with influencers or just a scatter-shot approach?
On-going conversation or just pushing a campaign?
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Let’s Get Back to Basics

Companies interlinked with community
Insert Your Brand
Here!
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What Communities Expect from Social Media
Customer
Entertainment
Service
Respect
Information Thought
Leadership
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What should social media do?
“Help companies talk with customers and not at them”
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Why does that matter?
Better customer relationships will lead to increased sales
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How to Negotiate Social media?

The Social Media Conversation Equation
Buzz!! Twitter feed Facebook app
YouTube viral
Flickr Stream
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This Equation is Easier
The right content + right channel = right conversation
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T-Mobile’s Dance - Is it Social?
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Birth and Rebirth of the Flash Mob
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Life’s for Sharing’s Social Footprint
954 photos
68 news stories
8.5 million views
1,512 blog
trackbacks
2,700 fans
24,000 UK site searches
500+ tweets in
Feb.
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Google Buzz
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So Popular it Spawned Copycats
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Sentiment Sample from YouTube comments
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Competition by Conversation
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But Buzz is Ephemeral
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But Here’s What Customers Say They Care About
Source: Reviewcentre, Dec. 08
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Thank You….