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InteractiveApparel Newco Proposal

InteractiveApparel Newco Proposal






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    InteractiveApparel Newco Proposal InteractiveApparel Newco Proposal Presentation Transcript

    • NEWCO: Stitching it together Interactiveapparel Fashion500 eOneGroup
    • Proposition
      • 3-way merger between eOneGroup, Fashion500, and Interactiveapparel addressing the growing need to satisfy the "Bricks" of brick-n-clicks e-commerce implementation on the Internet.
    • NEWCO Core Technology Sales and Marketing Vertical Expertise Distribution
    • Interactiveapparel Strategy
      • Provide an end-to-end solution for the mid-market apparel and accessories industries
        • Web development
        • Imaging
        • Hosting
        • Customer Service
        • Warehousing and Distribution
        • Marketing & Promotion
    • Fashion500 Strategy
      • To be the leading e-commerce network and services provider to the luxury and upscale apparel industry
        • Scalable e-commerce technology platform
        • Design
        • Digital Imaging
        • Call Center
        • Marketing and Customer Acquisition
    • eOneGroup Strategy
      • eOne is targeting mid-market brick and mortar manufacturing, distribution, and retail customers
        • Robust commerce platform offering
        • Consulting services for system implementation and specification
        • Support of B2C and B2B initiatives
    • Combined Competitive Differentiation
        • 8-10 contracts
        • Betsey Johnson
        • Relationships
        • Imaging expertise - including revenue stream for non-web
        • Geography (NY)
        • Robust e-commerce platform
        • Strong front-end software
        • Engineering talent
        • Sales/Marketing expertise
        • Relationships
        • 8-10 contracts
        • FUBU and Enyce
        • SAP back-end license
        • Warehousing & Distribution
    • Strategic Interplay (example) FUBU Procurement Inventory Management Merchandising eOneGroup Software Infrastructure .com NEWCO Inventory Management Web Operations Merchandising Marketing & Promotion Fulfillment & Returns Customer Service Demand Planning
    • “Go To Market” Strategy
      • Vertical integration along the supply chain
      • Focus shift from mid-market to all markets
      • Selling components on an “as needed” basis to various groups in the supply chain both large and small
      • NEWCO will not only focus on apparel, but will focus sales efforts into profitable sectors in the B2C and B2B markets
    • Target Verticals
      • B2C
        • Consumer Products
          • Apparel and Accessories
          • Consumer Electronics
          • Food and Beverages
      • B2B
        • Automotive
        • Gas, Chemicals, and Utilities
        • Major Manufacturing
    • Organizational Integration
      • NY will be HQ
      • Omaha will retain all software development
      • Atlanta would have a 9 month life for transition of distribution to NY area and technology to Omaha
      • Reduction immediately in Atlanta would be 4 people and more after distribution is transferred
    • Combined Financials
      • Combined Current Burn $308,000
      • Combined Current Headcount 30
      • Combined Current Revenue $200k-310K
        • *Depends on 1 versus 2 licenses sold