EyeWonder Opportunity Review

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EyeWonder Opportunity Review

  1. 1. EyeWonder Opportunity
  2. 2. Establishing the Need Stolen from http://www.clipstream.com/products/development.shtml
  3. 3. EyeWonder Highlights <ul><li>Streaming Video technology </li></ul><ul><ul><li>No player needed </li></ul></ul><ul><ul><li>97% reach </li></ul></ul><ul><li>EyeWonder is Generating Revenue </li></ul><ul><ul><li>$1.25M ‘01 revenue </li></ul></ul><ul><ul><li>$1.75M ‘02 revenue projected </li></ul></ul><ul><ul><li>$7M ‘03 revenue projected </li></ul></ul><ul><ul><li>14 months of near break even </li></ul></ul><ul><li>Traction </li></ul><ul><ul><li>3.8M hours of EyeWonder video viewed since inception </li></ul></ul><ul><ul><li>500M online views </li></ul></ul><ul><ul><li>Microsoft has used in 3 campaigns & Real is a reseller </li></ul></ul>
  4. 4. Industry Supply Chain Customer Sales & Marketing Software Development Backend Integration Streaming Video Technology R&D Support
  5. 5. Competitive Landscape Player-less Streaming Video Archived Web Videos Live Webcasting Integration with enterprise software Mobile phones & PDA’s “ Live” CRM TV broadcast Web cams Streaming Audio Video e-mail Training videos Investor Relations Streaming slideshow Video Banner Ads Audio e-mail Online Meetings EyeWonder Media On24 Webex TalkWay Clipstream EyeWonder Technology Oplayo
  6. 6. Competitive Forces <ul><li>Barriers to Entry </li></ul><ul><li>HIGH </li></ul><ul><li>Industry “under way” with several players </li></ul><ul><li>Compression algorithms are improving faster than patents can be filed </li></ul><ul><li>Publicly available compression codecs are far inferior to latest capabilities </li></ul><ul><li>Power of Suppliers </li></ul><ul><li>TBD </li></ul><ul><li>Compression experts need to be “locked up” by vendors in the space </li></ul><ul><li>Commercialization and trade secret treatment has reduced the free flow of information sharing among academics seeking to improve on previous codecs </li></ul><ul><li>Customers will not likely pull through particular technologies </li></ul><ul><li>Power of Customers </li></ul><ul><li>MODERATE </li></ul><ul><li>Switching costs are low for advertising industry because </li></ul><ul><li>Vendors have bargaining power due to industry “hunger” for increased revenue </li></ul><ul><li>Customers are demanding increased tracking mechanisms to justify higher rates </li></ul><ul><li>Degree of Rivalry </li></ul><ul><li>MODERATE </li></ul><ul><li>The industry is evolving </li></ul><ul><li>Product differentiation is moderate… most companies are offering the same basic product suite and are imitating each other within the limitations of their compression technology and business models </li></ul><ul><li>Threat From Product Substitutes </li></ul><ul><li>LOW </li></ul><ul><li>Microsoft and Real products can be embedded into webpages, but require pre-installation </li></ul><ul><li>Microsoft *could* embed player technology into a new version of Windows, but need would remain for systems not upgraded </li></ul>
  7. 7. Strategy EyeWonder core video technology Marketing and PR EyeWonder Media Training (Centra) Broadcast (On24) CRM solutions EyeWonder Technologies Investor Relations Product Development Sales and Customer support HR & Training
  8. 8. Strategy is Working

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