FOR-PROFIT SCHOOLSSOCIAL MEDIA REPORTWINNERS, LOSERS, AND AREAS OF OPPORTUNITY
FOR-PROFIT SCHOOLS SOCIAL MEDIARESEARCH• Which companies in the education industry are effectivelyengaging, acquiring and ...
Social Media is Prevalent and Growing• At AppAddictive we created a real-time reporting dashboard coveringthe social media...
In less than 5years, social media hasfundamentally reshapedsociety by connectingpeople and allowingeveryone to share their...
• Increase enrollments• Improve retention• Student engagement• Brand recognitionSocial media channels represent asignifica...
Social Media Impact• Nearly all education companies are allocatingresources to enhance their effectiveness insocial, mobil...
Winner, Losers, and Areas of Opportunity• 1st Quarter of this year one company reached a milestone of 1.3million Facebook ...
So we have answered the most routinely asked question, who has morefans on Facebook. So now let’s get to asking the import...
• The schools with smaller audiences excelled in many Interactionmetrics which includes actions such as Liking, Sharing, P...
Who had the most viral post?• University of Phoenix had themost viral post out of all theschools in the study.The Post was...
The Twitter Space• University of Phoenix againleads in total audience accountwith 242,803Twitter follower ornearly Half of...
Where are you pulling your data for this study?• Great question.The team at BlitzMetrics has built an analytics enginethat...
5 A’SFORSOCIALMEDIASUCCESS•1 ACCOUNTS•2 ACTIVITY•3 ANALYTICS•4 APPS•5 ADSIt all starts with creating social media business...
ENROLLMENTTOOLS:CONVERTLIKES INTOSTUDENTS• One area of opportunity involves developing and deployinga social media strateg...
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For-Profit Schools Social Media Data

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Nearly all education companies are allocating resources to enhance their effectiveness in social, mobile, and local technologies. Social media is quickly becoming a vital resource for admissions and recruitment efforts. Marketing teams are now actively Posting, Liking, Sharing, and Pinning in hopes of growing their audience. Are they doing it effectively?
Which companies in the education industry are effectively engaging, acquiring and converting social users into new students?
Who has the largest social footprint in the education business?
Who has the most engaged audience?
Who has the largest audience on social media?
Who had the most viral post?
Who dominates on YouTube and Twitter?
Where is there opportunity in 2013?

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For-Profit Schools Social Media Data

  1. 1. FOR-PROFIT SCHOOLSSOCIAL MEDIA REPORTWINNERS, LOSERS, AND AREAS OF OPPORTUNITY
  2. 2. FOR-PROFIT SCHOOLS SOCIAL MEDIARESEARCH• Which companies in the education industry are effectivelyengaging, acquiring and converting social users into new students?• Who has the largest social footprint in the education business?• Who has the most engaged audience?• Who has the largest audience on social media?• Who had the most viral post?• Who dominates onYouTube andTwitter?• Where is there opportunity in 2013?www.enrollmenttools.com
  3. 3. Social Media is Prevalent and Growing• At AppAddictive we created a real-time reporting dashboard coveringthe social media landscape of For Profit education companies.With ourdashboard we are able to monitor the social media habits, happeningsand social graph data of 94 different For-Profit education companies.• Our Blitzmetrics tool enables us to determine more than just FacebookFan count.We can identify a variety of social media metrics includingtotal audience count, engagement ratios,YouTubeViews,TwitterFollowers and overall audience growth.• We have gathered this data and are happy to share the statistics acrossthe industry. One thing is evident, social media is prevalent andgrowing in the education industry.www.enrollmenttools.com
  4. 4. In less than 5years, social media hasfundamentally reshapedsociety by connectingpeople and allowingeveryone to share theirstory, theirmemories, and theirvoice. Businesses are freeto do the same andProprietary AdultEducation is starting togo social.www.enrollmenttools.com
  5. 5. • Increase enrollments• Improve retention• Student engagement• Brand recognitionSocial media channels represent asignificant and growing opportunity.www.enrollmenttools.com
  6. 6. Social Media Impact• Nearly all education companies are allocatingresources to enhance their effectiveness insocial, mobile, and local technologies.• Marketing teams are now activelyPosting, Liking, Sharing, and Pinning in hopes ofgrowing their audience.• Are they doing it effectively? (Let’s take a look)www.enrollmenttools.com
  7. 7. Winner, Losers, and Areas of Opportunity• 1st Quarter of this year one company reached a milestone of 1.3million Facebook FansThe University of Phoenix has aFacebook fan count 3x largerthan the second placeschool, KHEC Kaplan Higher Edwith 410,030 total Facebook fans.See the list to the right for theTop 10:G r o up Fa nsUniversity of Phoenix 1,342,684KHEC Kaplan Higher Ed 410,030EDMC - Education Management Corporation 400,380Full Sail University 389,822Barbizon 243,117Career Education Corporation (CEC) 179,063Devry Inc 135,992EduK Group 117,184Corinthian Colleges, Inc. 93,353Bel-Rea Vet Tech 76,363www.enrollmenttools.com
  8. 8. So we have answered the most routinely asked question, who has morefans on Facebook. So now let’s get to asking the important questions.For instance, out of the 94 Adult Education companies in the study whohas the most Fan engagement per post?When we compared Fan EngagementTotals vs. Total Fan Count wediscovered that Devry and the EduKGroup were the only schools with over100,000 Fans and an engagementrating of 6.0% or higher. TheUniversity of Phoenix was near thebottom of the study ranking 82nd inengagement across 94 total companiesin the research. Brensten Educationblew the competition away coming inwith a fan engagement of 42.58%great job!Engagement Top 10Group Fan EngagementBrensten Education 42.58%Bryan University 17.68%Herzing University 17.56%Arlington Career Institute 15.78%Globe University 15.60%Bayamon Community College 11.68%Institute of Business & Medical Careers 11.14%ITT Tech 11.06%Alaska Career College 10.52%Coyne College 10.22%www.enrollmenttools.com
  9. 9. • The schools with smaller audiences excelled in many Interactionmetrics which includes actions such as Liking, Sharing, Postcommenting and PeopleTalking AboutThis, (PTAT).These arethe areas that truly drive engagement with your fans.You canpost and tweet all day but if no one is reading them how effectiveare you really being.• Schools with the larger fan bases, should improve the interactionpoints via the social media networks, as there is a community ofinterest only a few clicks away.We found that the For-Profit industry has a totalaudience of: 4,792,823www.enrollmenttools.com
  10. 10. Who had the most viral post?• University of Phoenix had themost viral post out of all theschools in the study.The Post wasa picture that launched duringMarch Madness and joked abouttheir lack of a basketball team.• From our study, we determinedthat of theTop 50 MostViral posts1 was a link, 3 were statusupdates, 6 were videos and 40 ofthe top 50 posts were Photos!8,805 Likes322 Commentswww.enrollmenttools.com
  11. 11. The Twitter Space• University of Phoenix againleads in total audience accountwith 242,803Twitter follower ornearly Half of theTwitter totalfor the entire industry.TheArts Institute, EducationManagement Corp, AshfordUniversity, and Kaplan HigherEd rounding out the top 5.The For Profit Education industry has aTwitter Audience of: 571,601www.enrollmenttools.com
  12. 12. Where are you pulling your data for this study?• Great question.The team at BlitzMetrics has built an analytics enginethat can aggregate social media data in real time. In this study, we areonly sticking to the big three social networks: Facebook,Twitter, andYouTube.• To keep this study fair and accurate we decided to work with onlypublic data and our main focus was English Speaking Social mediapresences.www.enrollmenttools.com
  13. 13. 5 A’SFORSOCIALMEDIASUCCESS•1 ACCOUNTS•2 ACTIVITY•3 ANALYTICS•4 APPS•5 ADSIt all starts with creating social media businessaccount pages. Social networking ishere, establish your accounts immediately, andpreserve your social media real estate.Social Media is all about activity. Do not waste thevaluable opportunity to expand your brand and gainmarket share. Remember that questions drive socialengagement on Facebook & Twitter.Team up with professionals, like BlitzMetrics andAppAddictive to best strategize your social mediamarketing plan. Use precise data and realexpertise for decisions. The data is here.Applications can greatly enhance your ability toconnect with your consumers. Turnkey apps makea difference. Social Loyalty is amazing. See whatcan be done for your business now.Social networks can drive sales, repeatpurchases, positive consumer reviews and socialreferrals. Social is the new TV and newspaper. Itpays to play, target your ads effectively and find realROI.www.enrollmenttools.com
  14. 14. ENROLLMENTTOOLS:CONVERTLIKES INTOSTUDENTS• One area of opportunity involves developing and deployinga social media strategy that is fueled by social data andconversion tracking.• Students on average log into Facebook 15 times a day viadesktop and mobile.What if you could reengage withstudents on their time and their turf, is that valuable?• We utilize the app stack at www.enrollmenttools.com toprovide the analytics, apps, and ads that promote strategicand targeted social media growth and audience acquisition.• We enable schools to connect with prospective students inthe most current, efficient and productive way on themarket.• Are you ready?• Visit us at www.enrollmenttools.com to schedule your freedemo and to find out how we can help your school growyour student population utilizing the power of SocialMedia.Social media is quicklybecoming a vital resource foradmissions and recruitmentefforts.www.enrollmenttools.com

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