Mapping the Guardian's tags to the web of data

Mapping the Guardian's tags to the web of data Peter Martin & Martin Belam Guardian News & Media November 2010

Our content model relies on tags... ...which are not anywhere near as boring as you think Keywords Contributor Series Publication Tone Article Video Audio Gallery Cartoon Tags Content Keywords

Every piece of content carries a selection of hand-picked tags

They are added during content production ...and the system suggests them as you type

There is also a tag browser in the CMS

And a search so that you can 'Batch Tag'

There is an admin interface to manage tags...

...and generate reports on what has been created

On the site they give us related links & tag pages (OK, that is admittedly a little bit boring)

They allow us to cross-promote content A film review for "The Damned United" is in amongst the football stories

And we can create 'combiner' pages with them...

...many of which are more useful than bullfighting+vuvuzelas This page is assembled automatically by combining the 'review' tone with the 'books' section

Tags are used to place editorial components Stories tagged with 'Apple' in the Technology section display recent tweets on the topic by Guardian contributors

And to customise commercial components Adverts that appear in the Guardian Jobs slot are tuned by the tags applied to article content

Topical navigation on the iPhone The Guardian iPhone app uses tags to provide lateral navigation into topics

Trending on the iPhone The iPhone app also examines the tags with the most activity, to produce the 'trending' topic index

Tags help with search results We use links to tag pages as results for synonyms and near-synonyms commonly used by readers

Tags can go in folders ...and we can turn those folders into A-Z lists and navigation on the website

And our tags are on Twitter To our knowledge, they are the only bit of our information architecture to have an official presence on Twitter

Now our tags are entering the world of linked data

Our book reviews carry ISBNs

And our content API can be queried by ISBN http://explorer.content.guardianapis.com/

Our artist tag pages have MusicBrainz IDs associated with them

And the API can be queried by MusicBrainz ID

Why XML and JSON? And not something a little more rich and semantic?

Where do we go next? Where can we get the most linked data for the least effort? What will be used in the real world?

Mapping the Guardian's tags to the web of data Peter Martin & Martin Belam Guardian News & Media November 2010 @currybet @guardian_tags

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Mapping the Guardian's tags to the web of data

by Martin Belam

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