Introducing Information Architecture at The Guardian

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An introduction to the information architecture of The Guardian newspaper in London, presented by Martin Belam at the April 2009 London IA Mini Conference

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  • Introducing Information Architecture at The Guardian - Martin Belam - Presented at London Mini IA Conference April 2009
  • Introducing Information Architecture at The Guardian

    1. 1. Introducing Information Architecture at The Guardian Martin Belam April 2009
    2. 2. Product managers develop business cases Product Manager
    3. 3. Designers produce pixel-perfect designs Product Manager Designer
    4. 4. … and then software engineers build and deliver Product Manager Designer Software Engineer
    5. 5. Product managers produce wireframes and specs Product Manager Designer Software Engineer I do IA!
    6. 6. Designers have arranged navigation and sign-posting Product Manager Designer Software Engineer I do IA! I do IA!
    7. 7. … and software engineers do *lots* of IA Product Manager Designer Software Engineer I do IA! I do IA! Hwaiuu waoaoaaai haoyuwoaauu* * http://wookieepedia.org/w/Wrouau
    8. 8. Enter the Information Architect
    9. 9. Enter the Information Architect
    10. 10. Wireframes, taxonomies, user-centred approach
    11. 11. Ensuring that our IA supports our web principles 1: PERMANENT 2: ADDRESSABLE 3: DISCOVERABLE 4: OPEN
    12. 12. Our content is metadata rich Keywords Contributor Series Publication Tone Article Video Audio Gallery Cartoon Tags Content
    13. 13. On the site this powers lateral navigation
    14. 14. Content aggregates at the keyword tag level
    15. 15. The system offers automated or curated aggregation
    16. 16. Open Platform API shows our metadata to the world
    17. 17. Welcome to Kings Place
    18. 18. [email_address] April 2009 Introducing Information Architecture at The Guardian

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