Introducing Information Architecture at The Guardian Martin Belam April 2009

Product managers develop business cases Product Manager

Designers produce pixel-perfect designs Product Manager Designer

… and then software engineers build and deliver Product Manager Designer Software Engineer

Product managers produce wireframes and specs Product Manager Designer Software Engineer I do IA!

Designers have arranged navigation and sign-posting Product Manager Designer Software Engineer I do IA! I do IA!

… and software engineers do *lots* of IA Product Manager Designer Software Engineer I do IA! I do IA! Hwaiuu waoaoaaai haoyuwoaauu* * http://wookieepedia.org/w/Wrouau

Enter the Information Architect

Enter the Information Architect

Wireframes, taxonomies, user-centred approach

Ensuring that our IA supports our web principles 1: PERMANENT 2: ADDRESSABLE 3: DISCOVERABLE 4: OPEN

Our content is metadata rich Keywords Contributor Series Publication Tone Article Video Audio Gallery Cartoon Tags Content

On the site this powers lateral navigation

Content aggregates at the keyword tag level

The system offers automated or curated aggregation

Open Platform API shows our metadata to the world

Welcome to Kings Place

[email_address] April 2009 Introducing Information Architecture at The Guardian