IA for tiny stuff: Exploring widgets and gadgets

Slide 1: IA for tiny stuff: Exploring widgets and gadgets Martin Belam IA Summit, April 2008 currybet.net IA for tiny stuff: Exploring widgets and gadgets Martin Belam

Slide 2: The information stone age IA for tiny stuff: Exploring widgets and gadgets Martin Belam

Slide 3: The (hand) written word IA for tiny stuff: Exploring widgets and gadgets Martin Belam

Slide 4: The printed word IA for tiny stuff: Exploring widgets and gadgets Martin Belam

Slide 5: The librarian era IA for tiny stuff: Exploring widgets and gadgets Martin Belam

Slide 6: The World Wide Web IA for tiny stuff: Exploring widgets and gadgets Martin Belam

Slide 7: "The Widget" IA for tiny stuff: Exploring widgets and gadgets Martin Belam

Slide 8: Why widgets? “Users have already made it clear that they want their content, their way. Those publishers locked into the Web 1.0 portal mindset will find themselves losing market share. While it's impossible to project where the market will be in 18-24 months, forward- looking publishers will begin to engage their users with widget technology and move forward with their users”. Barry Graubart – ‘Widgets for Content Distribution: A Shift in the Internet’ http://web.fumsi.com/go/article/share/2637 IA for tiny stuff: Exploring widgets and gadgets Martin Belam

Slide 9: Typical simple widget architecture IA for tiny stuff: Exploring widgets and gadgets Martin Belam

Slide 10: This really is the simple widget architecture IA for tiny stuff: Exploring widgets and gadgets Martin Belam

Slide 11: Introducing 'Nom Nom' IA for tiny stuff: Exploring widgets and gadgets Martin Belam

Slide 12: The Marketing Team widget IA for tiny stuff: Exploring widgets and gadgets Martin Belam

Slide 13: The Sales team widget IA for tiny stuff: Exploring widgets and gadgets Martin Belam

Slide 14: The Technical Team widget IA for tiny stuff: Exploring widgets and gadgets Martin Belam

Slide 15: What the user actually wants… IA for tiny stuff: Exploring widgets and gadgets Martin Belam

Slide 16: If an e-commerce site is like a busy mall… IA for tiny stuff: Exploring widgets and gadgets Martin Belam

Slide 17: …then a widget is a more personal space IA for tiny stuff: Exploring widgets and gadgets Martin Belam

Slide 18: The Sky News widget is flexible Sky's widget offers lots of functions - but it means that the user has to configure it IA for tiny stuff: Exploring widgets and gadgets Martin Belam

Slide 19: Forbes offer a range of pre-configured widgets Forbes take a different approach, and basically offer variations on the same basic widget, pre-configured for the user IA for tiny stuff: Exploring widgets and gadgets Martin Belam

Slide 20: Time is an under-used dimension IA for tiny stuff: Exploring widgets and gadgets Martin Belam

Slide 21: Leaving event websites live as an archive is fine IA for tiny stuff: Exploring widgets and gadgets Martin Belam

Slide 22: A 2008 Olympics widget has a specific lifespan MAY JUNE JULY AUGUST IA for tiny stuff: Exploring widgets and gadgets Martin Belam

Slide 23: Thank your users when the event is over It costs nothing to be polite. Acknowledge an event is over and thank your users IA for tiny stuff: Exploring widgets and gadgets Martin Belam

Slide 24: Cross-promote if your widget comes to an abrupt halt Cross-promote another widget if there isn’t going to be any more content for an existing one IA for tiny stuff: Exploring widgets and gadgets Martin Belam

Slide 25: Mimic a physical environment For most of the week a sports stadium is empty IA for tiny stuff: Exploring widgets and gadgets Martin Belam

Slide 26: Mimic a physical environment But it comes alive on match-day IA for tiny stuff: Exploring widgets and gadgets Martin Belam

Slide 27: Give it an inactive state… If there is no current event, why display anything? IA for tiny stuff: Exploring widgets and gadgets Martin Belam

Slide 28: …and switch it on when needed Wake it up for matches – just like the stadium IA for tiny stuff: Exploring widgets and gadgets Martin Belam

Slide 29: Easter Eggs IA for tiny stuff: Exploring widgets and gadgets Martin Belam

Slide 30: U23D Widget U2 fans could unlock hidden video in this widget IA for tiny stuff: Exploring widgets and gadgets Martin Belam

Slide 31: Engage with your audience offline IA for tiny stuff: Exploring widgets and gadgets Martin Belam

Slide 32: Super Furry Animals vote The widget worked as online promotion for the tour, and as engagement with the fans IA for tiny stuff: Exploring widgets and gadgets Martin Belam

Slide 33: Widgets, widgets, widgets IA for tiny stuff: Exploring widgets and gadgets Martin Belam

Slide 34: IA for tiny stuff: Exploring widgets and gadgets Martin Belam IA Summit, April 2008 martin.belam@currybet.net IA for tiny stuff: Exploring widgets and gadgets Martin Belam