IA for tiny stuff: Exploring widgets and gadgets Martin Belam IA Summit, April 2008 currybet.net
The information stone age
The (hand) written word
The printed word
The librarian era
The World Wide Web
"The Widget"
Why widgets? “ Users have already made it clear that they want their content, their way. Those publishers locked into the ...
Typical simple widget architecture
This really  is  the simple widget architecture
Introducing 'Nom Nom'
The Marketing Team widget
The Sales team widget
The Technical Team widget
What the user  actually  wants…
If an e-commerce site is like a busy mall…
…then a widget is a more personal space
The Sky News widget is flexible Sky ' s widget offers lots of functions -  but it means that the user has to configure it
Forbes offer a range of pre-configured widgets Forbes take a different approach, and basically offer variations on the sam...
Time is an under-used dimension
Leaving event websites live as an archive is fine
A 2008 Olympics widget has a specific lifespan MAY JUNE JULY AUGUST
Thank your users when the event is over It costs nothing to be polite. Acknowledge an event is over and thank your users
Cross-promote if your widget comes to an abrupt halt Cross-promote another widget if there isn’t going to be any more cont...
Mimic a physical environment For most of the week a sports stadium is empty
Mimic a physical environment But it comes alive on match-day
Give it an inactive state… If there is no current event, why display anything?
…and switch it on when needed Wake it up for matches – just like the stadium
Easter Eggs
U23D Widget U2 fans could unlock hidden video in this widget
Engage with your audience offline
Super Furry Animals vote The widget worked as online promotion for the tour, and as engagement with the fans
Widgets, widgets, widgets
IA for tiny stuff: Exploring widgets and gadgets Martin Belam IA Summit, April 2008 [email_address]
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IA for tiny stuff: Exploring widgets and gadgets

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  • IA for tiny stuff: Exploring widgets and gadgets

    1. IA for tiny stuff: Exploring widgets and gadgets Martin Belam IA Summit, April 2008 currybet.net
    2. The information stone age
    3. The (hand) written word
    4. The printed word
    5. The librarian era
    6. The World Wide Web
    7. "The Widget"
    8. Why widgets? “ Users have already made it clear that they want their content, their way. Those publishers locked into the Web 1.0 portal mindset will find themselves losing market share. While it's impossible to project where the market will be in 18-24 months, forward-looking publishers will begin to engage their users with widget technology and move forward with their users”. Barry Graubart – ‘Widgets for Content Distribution: A Shift in the Internet’ http://web.fumsi.com/go/article/share/2637
    9. Typical simple widget architecture
    10. This really is the simple widget architecture
    11. Introducing 'Nom Nom'
    12. The Marketing Team widget
    13. The Sales team widget
    14. The Technical Team widget
    15. What the user actually wants…
    16. If an e-commerce site is like a busy mall…
    17. …then a widget is a more personal space
    18. The Sky News widget is flexible Sky ' s widget offers lots of functions - but it means that the user has to configure it
    19. Forbes offer a range of pre-configured widgets Forbes take a different approach, and basically offer variations on the same basic widget, pre-configured for the user
    20. Time is an under-used dimension
    21. Leaving event websites live as an archive is fine
    22. A 2008 Olympics widget has a specific lifespan MAY JUNE JULY AUGUST
    23. Thank your users when the event is over It costs nothing to be polite. Acknowledge an event is over and thank your users
    24. Cross-promote if your widget comes to an abrupt halt Cross-promote another widget if there isn’t going to be any more content for an existing one
    25. Mimic a physical environment For most of the week a sports stadium is empty
    26. Mimic a physical environment But it comes alive on match-day
    27. Give it an inactive state… If there is no current event, why display anything?
    28. …and switch it on when needed Wake it up for matches – just like the stadium
    29. Easter Eggs
    30. U23D Widget U2 fans could unlock hidden video in this widget
    31. Engage with your audience offline
    32. Super Furry Animals vote The widget worked as online promotion for the tour, and as engagement with the fans
    33. Widgets, widgets, widgets
    34. IA for tiny stuff: Exploring widgets and gadgets Martin Belam IA Summit, April 2008 [email_address]

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