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Changing The Guardian through “Guerilla usability testing”
Changing The Guardian through “Guerilla usability testing”
Changing The Guardian through “Guerilla usability testing”
Changing The Guardian through “Guerilla usability testing”
Changing The Guardian through “Guerilla usability testing”
Changing The Guardian through “Guerilla usability testing”
Changing The Guardian through “Guerilla usability testing”
Changing The Guardian through “Guerilla usability testing”
Changing The Guardian through “Guerilla usability testing”
Changing The Guardian through “Guerilla usability testing”
Changing The Guardian through “Guerilla usability testing”
Changing The Guardian through “Guerilla usability testing”
Changing The Guardian through “Guerilla usability testing”
Changing The Guardian through “Guerilla usability testing”
Changing The Guardian through “Guerilla usability testing”
Changing The Guardian through “Guerilla usability testing”
Changing The Guardian through “Guerilla usability testing”
Changing The Guardian through “Guerilla usability testing”
Changing The Guardian through “Guerilla usability testing”
Changing The Guardian through “Guerilla usability testing”
Changing The Guardian through “Guerilla usability testing”
Changing The Guardian through “Guerilla usability testing”
Changing The Guardian through “Guerilla usability testing”
Changing The Guardian through “Guerilla usability testing”
Changing The Guardian through “Guerilla usability testing”
Changing The Guardian through “Guerilla usability testing”
Changing The Guardian through “Guerilla usability testing”
Changing The Guardian through “Guerilla usability testing”
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Changing The Guardian through “Guerilla usability testing”

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  • 1. “Changing The Guardian through guerilla usability testing" Martin Belam UPA Conference - Atlanta 2011 Lead User Experience & Information Architect, The Guardian @currybet
  • 2. The Guardian.
  • 3. 50m monthly users, including 15m+ in the US
  • 4. I joined The Guardian full-time in 2009
  • 5. This is best description I’ve ever seen of what I do
  • 6. News organisations like secretshttp://www.flickr.com/photos/lisa_yarost/403783768/
  • 7. What I am doing isn’t sciencehttp://www.flickr.com/photos/naotakem/120643390/
  • 8. At a Graduate Recruitment Fair we tested students
  • 9. The quality of footage doesn’t matter
  • 10. We invite users into our office to test beta builds
  • 11. It is a quick way of discovering problems with an app
  • 12. We were transforming our digital “culture” coverage
  • 13. Let your location be your “screener”http://www.flickr.com/photos/55935853@N00/3315381249/
  • 14. I pounce on people in public to test our services
  • 15. What about when it all goes wrong?http://www.flickr.com/photos/49392213@N00/5094020075/
  • 16. 1 Get the right software I use Silverback on my Mac, and a Flip camcorder for “vox-pops”.
  • 17. 2 Clear computer clutter Use a blank desktop and switch off any software likely to generate “alerts”.
  • 18. 3 Use a new browser profile You don’t want cookies or automatic search or URL completion affecting the test.
  • 19. 4 Take someone else with you You’ll have lots to carry, and a mix of genders may make it easier to approach people.
  • 20. 5 Prepare your opening lines You have to repeatedly approach strangers. Be sure of what you’ll say.
  • 21. 6 Be ready to improvise If you stumble across a user of any of your services, be prepared to test that too.
  • 22. 7 Make clip reels, not epics I try to make a “maximal” cut of everything useful, then edit it into themed clip reels.
  • 23. 8 Know the limits of consent There is a reason I haven’t shown any clips in this presentation.
  • 24. 9 This is not science This is quick, dirty & cheap. Make sure that the rest of the business knows that.
  • 25. 10 Be polite. To everyone. Not just to users, but if you are hanging around a café, ask first and buy coffee.
  • 26. More testing. More open. Better products.http://www.flickr.com/photos/49392213@N00/5094020075/
  • 27. “Changing The Guardian through guerilla usability testing" Martin Belam Lead User Experience & Information Architect, The Guardian @currybet www.currybet.net martin.belam@guardian.co.uk
  • 28. You can follow me on Twitter or on my blog

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