Changing The Guardian through “Guerilla usability testing”

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Changing The Guardian through “Guerilla usability testing”

  1. “Changing The Guardian through guerilla usability testing" Martin Belam UPA Conference - Atlanta 2011 Lead User Experience & Information Architect, The Guardian @currybet
  2. The Guardian.
  3. 50m monthly users, including 15m+ in the US
  4. I joined The Guardian full-time in 2009
  5. This is best description I’ve ever seen of what I do
  6. News organisations like secretshttp://www.flickr.com/photos/lisa_yarost/403783768/
  7. What I am doing isn’t sciencehttp://www.flickr.com/photos/naotakem/120643390/
  8. At a Graduate Recruitment Fair we tested students
  9. The quality of footage doesn’t matter
  10. We invite users into our office to test beta builds
  11. It is a quick way of discovering problems with an app
  12. We were transforming our digital “culture” coverage
  13. Let your location be your “screener”http://www.flickr.com/photos/55935853@N00/3315381249/
  14. I pounce on people in public to test our services
  15. What about when it all goes wrong?http://www.flickr.com/photos/49392213@N00/5094020075/
  16. 1 Get the right software I use Silverback on my Mac, and a Flip camcorder for “vox-pops”.
  17. 2 Clear computer clutter Use a blank desktop and switch off any software likely to generate “alerts”.
  18. 3 Use a new browser profile You don’t want cookies or automatic search or URL completion affecting the test.
  19. 4 Take someone else with you You’ll have lots to carry, and a mix of genders may make it easier to approach people.
  20. 5 Prepare your opening lines You have to repeatedly approach strangers. Be sure of what you’ll say.
  21. 6 Be ready to improvise If you stumble across a user of any of your services, be prepared to test that too.
  22. 7 Make clip reels, not epics I try to make a “maximal” cut of everything useful, then edit it into themed clip reels.
  23. 8 Know the limits of consent There is a reason I haven’t shown any clips in this presentation.
  24. 9 This is not science This is quick, dirty & cheap. Make sure that the rest of the business knows that.
  25. 10 Be polite. To everyone. Not just to users, but if you are hanging around a café, ask first and buy coffee.
  26. More testing. More open. Better products.http://www.flickr.com/photos/49392213@N00/5094020075/
  27. “Changing The Guardian through guerilla usability testing" Martin Belam Lead User Experience & Information Architect, The Guardian @currybet www.currybet.net martin.belam@guardian.co.uk
  28. You can follow me on Twitter or on my blog

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