Introduction to Technology and Communications LWV Ohio May 2009 Melissa Currence  and Teana Nicol
Purpose <ul><li>Demonstrate technology such as MeetUp, Twitter, YouTube, Facebook, Podcasts, LWVO site and to discuss how ...
Why is this topic important?   <ul><li>If we don’t fill the niche, other groups can and ARE! </li></ul><ul><li>People are ...
Who is using new technologies? <ul><li>Corporations </li></ul><ul><li>Going Viral </li></ul><ul><li>More credibility  </li...
Advantages of social media <ul><li>It can be an inexpensive way to communicate in lean times </li></ul><ul><ul><li>People ...
Marketing 101 <ul><li>All attention you would give print media, you must give to electronic media </li></ul><ul><ul><ul><l...
Tips for use <ul><li>Use in combination for maximum effect </li></ul><ul><ul><li>Can post YouTube or links on Facebook, li...
Facebook facebook.com <ul><li>Summary:  Facebook is a free-access social networking website. Users can join networks organ...
Facebook facebook.com <ul><li>Benefit:  Engage members already on Facebook and organize people who are aware of the cause ...
YouTube youtube.com <ul><li>Summary : YouTube allows people to easily upload and share video clips on and across the Inter...
YouTube youtube.com <ul><li>Benefit:  Users can view content on demand </li></ul><ul><li>Demographics:  YouTube’s user bas...
YouTube youtube.com <ul><li>Cinci LWV video had 3700 hits </li></ul><ul><li>Dove YouTube went viral </li></ul><ul><li>Idea...
MeetUp meetup.com <ul><li>Summary : Creates an online group and organize meetings. People find groups by interest and by l...
MeetUp meetup.com <ul><li>Demographics & Stats </li></ul><ul><ul><li>Monthly visitors: 5 million  </li></ul></ul><ul><ul><...
MeetUp meetup.com <ul><li>Features :  </li></ul><ul><ul><li>Can describe your group and connect to similar groups to attra...
Twitter twitter.com <ul><li>Summary:  Twitter is a free social networking and micro-blogging service that enables its user...
Twitter twitter.com <ul><li>Why use Twitter? Conversations </li></ul><ul><ul><li>Connect to other people who have similar ...
League of Women Voters of Ohio Website www.lwvohio.org <ul><li>Summary:  Online presence for the LWVO </li></ul><ul><li>In...
League of Women Voters of Ohio Website www.lwvohio.org <ul><li>LWVO Reform ideas </li></ul><ul><ul><li>10-Point Proposal f...
Podcasts <ul><li>Summary:  Podcasting was born of the collision between social media and the iPod. Back then podcasting wa...
Podcasts <ul><li>Benefit : User can listen to content on demand. User can take content with them. </li></ul><ul><li>Downsi...
Thanks! Melissa Currence  twitter.com/currencem Teana Nicol  twitter.com/Teana1
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League of Women Voters Intro to Communication and Technology

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A slideshow presentation I co-created for a League of Women Voters of Ohio training workshop on social media during the state convention in 2009.

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League of Women Voters Intro to Communication and Technology

  1. 1. Introduction to Technology and Communications LWV Ohio May 2009 Melissa Currence and Teana Nicol
  2. 2. Purpose <ul><li>Demonstrate technology such as MeetUp, Twitter, YouTube, Facebook, Podcasts, LWVO site and to discuss how to leverage them for: </li></ul><ul><ul><ul><ul><ul><li>Member recruitment </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Marketing events and mission </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Target different demographics </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Voter education </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Advocacy </li></ul></ul></ul></ul></ul>
  3. 3. Why is this topic important? <ul><li>If we don’t fill the niche, other groups can and ARE! </li></ul><ul><li>People are communicating in new ways. It has changed how people expect to receive information. </li></ul><ul><ul><li>The Internet has democratized communication. </li></ul></ul><ul><ul><li>People sharing info rather than just having info pushed to them from a centralized source </li></ul></ul>
  4. 4. Who is using new technologies? <ul><li>Corporations </li></ul><ul><li>Going Viral </li></ul><ul><li>More credibility </li></ul><ul><li>Dove </li></ul><ul><li>Nonprofits </li></ul><ul><li>Free resources </li></ul><ul><li>Advocacy </li></ul><ul><li>Promoting events </li></ul><ul><li>Individuals </li></ul><ul><li>Sharing info </li></ul><ul><li>Living the brands they love </li></ul>
  5. 5. Advantages of social media <ul><li>It can be an inexpensive way to communicate in lean times </li></ul><ul><ul><li>People need five to seven message impressions for minimum impact and up to 11 impressions to inspire action. </li></ul></ul><ul><li>Helps nurture personal relationships, can’t replace the personal touch </li></ul><ul><li>With more competition for our attention, can use as avenues for communication </li></ul>
  6. 6. Marketing 101 <ul><li>All attention you would give print media, you must give to electronic media </li></ul><ul><ul><ul><li>Write engaging copy </li></ul></ul></ul><ul><ul><ul><li>Reduce use of jargon </li></ul></ul></ul><ul><li>Appeal to motivations of the reader </li></ul><ul><ul><li>Answer why would anyone want to read this or attend? </li></ul></ul><ul><li>Know your audience </li></ul><ul><ul><li>Sex, age, race, profession, etc. What is interesting to them? </li></ul></ul><ul><li>Have a consistent logo and messaging </li></ul>
  7. 7. Tips for use <ul><li>Use in combination for maximum effect </li></ul><ul><ul><li>Can post YouTube or links on Facebook, link Twitter to Facebook and vice versa </li></ul></ul><ul><li>Social media is getting more intuitive and user friendly </li></ul><ul><li>Volunteer opportunities for those interested in social media </li></ul>
  8. 8. Facebook facebook.com <ul><li>Summary: Facebook is a free-access social networking website. Users can join networks organized by city, workplace, school, and region to connect and interact with other people. People have profiles on Facebook. Organizations can have either “groups”, “pages” or “causes.” Could get deleted if an organization makes a profile. </li></ul><ul><ul><li>Options for organizations </li></ul></ul><ul><ul><ul><li>Groups - Groups can be based around shared interests and activities. </li></ul></ul></ul><ul><ul><ul><li>Pages - A Facebook Page is a public profile that enables you to share your business and products with Facebook users. People become fans. </li></ul></ul></ul><ul><ul><ul><li>Causes- Donations to causes for registered 501(c)(3) nonprofits and major presidential campaigns. </li></ul></ul></ul><ul><li>Demographics- Not just college kids anymore </li></ul><ul><ul><li>1) The 35-54 year old demo is growing fastest, with a 276.4% growth rate in the past 6 months </li></ul></ul><ul><ul><li>2) The 55+ demo has a 194.3% growth rate </li></ul></ul><ul><ul><li>3) The 25-34 year population on Facebook is doubling every 6 months </li></ul></ul><ul><li>Cost: Free </li></ul><ul><li>LWV Use : LWV Cincinnati Area’s Facebook Group, LWV Greater Dayton Facebook Group, LWV National has a Facebook Causes Page </li></ul>
  9. 9. Facebook facebook.com <ul><li>Benefit: Engage members already on Facebook and organize people who are aware of the cause but who need more information </li></ul><ul><li>Downside </li></ul><ul><ul><li>Newest craze of nonprofits and advocacy groups </li></ul></ul><ul><ul><li>Could become obsolete if something new takes its place like what happened to myspace.com and friendster.com </li></ul></ul><ul><ul><li>Can get inappropriate wall posts and discussions </li></ul></ul>
  10. 10. YouTube youtube.com <ul><li>Summary : YouTube allows people to easily upload and share video clips on and across the Internet through websites, mobile devices, blogs, and email. People can see first-hand accounts of current events, find videos about their hobbies and interests. </li></ul><ul><li>Traffic and Stats: People are watching hundreds of millions of videos a day on YouTube and uploading hundreds of thousands of videos daily. In fact, every minute, ten hours of video is uploaded to YouTube. </li></ul><ul><li>Cost: Free (except equipment and software capable of creating video, i.e., ranging from cell phone or video camera to more elaborate technologies.) </li></ul><ul><li>LWV use: LWV Cincinnati Area </li></ul>
  11. 11. YouTube youtube.com <ul><li>Benefit: Users can view content on demand </li></ul><ul><li>Demographics: YouTube’s user base is broad in age range, 18-55, evenly divided between males and females, and spanning all geographies. Fifty-one percent of users go to YouTube weekly or more often, and 52 percent of 18-34 year-olds share videos often with friends and colleagues. </li></ul><ul><li>Downside: max video 10 min so must divide into 10 min increments and publish in series. </li></ul>
  12. 12. YouTube youtube.com <ul><li>Cinci LWV video had 3700 hits </li></ul><ul><li>Dove YouTube went viral </li></ul><ul><li>Ideas on how to use: Post program meetings, voter service. </li></ul>
  13. 13. MeetUp meetup.com <ul><li>Summary : Creates an online group and organize meetings. People find groups by interest and by location. </li></ul><ul><ul><li>Meetup is the world's largest network of local groups. More than 2,000 groups get together in local communities each day, each one with the goal of improving themselves or their communities. </li></ul></ul><ul><li>Cost : $72 every 6 months ($144 per year) </li></ul><ul><li>LWV use: LWV Greater Dayton Area used for 4 years </li></ul>
  14. 14. MeetUp meetup.com <ul><li>Demographics & Stats </li></ul><ul><ul><li>Monthly visitors: 5 million </li></ul></ul><ul><ul><li>Members: 4.7 million </li></ul></ul><ul><ul><li>Monthly RSVPs: 1.7 million </li></ul></ul><ul><ul><li>Monthly Meetups: 102,000 </li></ul></ul><ul><ul><li>Local groups: 46,315 </li></ul></ul><ul><ul><li>Topics: 4,916 </li></ul></ul><ul><ul><li>Cities: 3,601 </li></ul></ul><ul><li>Benefits </li></ul><ul><ul><li>Reaches non-members in same geographical area. </li></ul></ul><ul><ul><li>People can find group based on topics such as Women, Politics, Voters, etc. </li></ul></ul><ul><ul><li>Can get an idea of how many people will or will not attend an event. </li></ul></ul><ul><ul><li>Members rate event and venue so you get feedback. </li></ul></ul>
  15. 15. MeetUp meetup.com <ul><li>Features : </li></ul><ul><ul><li>Can describe your group and connect to similar groups to attract members </li></ul></ul><ul><ul><li>Can email group and members can email you </li></ul></ul><ul><ul><li>Send auto-generated reminder one week and one day before event. </li></ul></ul><ul><ul><li>Organizer receives emails notifying when members will or will not attend an event. Questions can also be answered from those interested </li></ul></ul><ul><ul><li>Can survey group and polls </li></ul></ul><ul><li>Downside : </li></ul><ul><ul><li>Get occasional email from people “who want to know more about the LWV.” </li></ul></ul><ul><ul><li>Cost: $144 per year. </li></ul></ul><ul><li>How to use: </li></ul><ul><ul><li>Increase attendance at events, planning (RSVP) </li></ul></ul><ul><ul><li>Increase membership: Recent meeting on Gov. Educ. Reform Program </li></ul></ul><ul><ul><li>Can try to develop personal relationships. </li></ul></ul>http://womenvoters.meetup.com/1/
  16. 16. Twitter twitter.com <ul><li>Summary: Twitter is a free social networking and micro-blogging service that enables its users to send and read other users' updates known as tweets. Tweets are text-based posts of up to 140 characters in length which are displayed on the user's profile page and delivered to other users who have subscribed to them (known as followers). </li></ul><ul><li>Demographics: </li></ul><ul><ul><li>PEW Study: </li></ul></ul><ul><ul><ul><li>19% of online adults age 18-24 have used twitter or something like it </li></ul></ul></ul><ul><ul><ul><li>20% of online adults age 25-34 have used twitter or something like it </li></ul></ul></ul><ul><ul><ul><li>10% of online adults age 35-44 have used twitter or something like it </li></ul></ul></ul><ul><ul><li>Growing! Oprah Effect and Media fascination </li></ul></ul><ul><ul><ul><li>On April 17, 2009, the day of the show when Winfrey began Twittering--a whopping 37 percent of visits to the Twitter.com home page were new visitors. </li></ul></ul></ul><ul><li>Cost: Free but can take a lot of time to read and write tweets to make it effective communication tool. </li></ul><ul><li>LWV Use: Minimal. LWV California has a twitter feed. (twitter.com/smartvoter) </li></ul>
  17. 17. Twitter twitter.com <ul><li>Why use Twitter? Conversations </li></ul><ul><ul><li>Connect to other people who have similar interests </li></ul></ul><ul><ul><li>Notify people of organization events </li></ul></ul><ul><ul><li>Talk to people using “@” feature </li></ul></ul><ul><ul><li>Use in conjunction to with website updates </li></ul></ul><ul><li>Downside </li></ul><ul><ul><li>Tweets may be lost if you’re not tweeting enough. Should tweet least once a day </li></ul></ul><ul><ul><li>Hard to maintain conversation as an organization </li></ul></ul><ul><ul><li>Will get followers that have no interest in your info. Ego-boasting folks. </li></ul></ul><ul><li>Ideas for use </li></ul><ul><ul><li>Could ask members to tweet events and important announcements </li></ul></ul>Twitter.com/barackobama Twitter.com/GOPLeader
  18. 18. League of Women Voters of Ohio Website www.lwvohio.org <ul><li>Summary: Online presence for the LWVO </li></ul><ul><li>Interactive features </li></ul><ul><ul><li>Contact your legislators through Capwiz service </li></ul></ul><ul><ul><li>Sign up for email updates </li></ul></ul><ul><ul><li>OhioimPACT.org </li></ul></ul><ul><ul><li>online donations </li></ul></ul>
  19. 19. League of Women Voters of Ohio Website www.lwvohio.org <ul><li>LWVO Reform ideas </li></ul><ul><ul><li>10-Point Proposal for Election Administration Reform 8 - Point Plan for An Independent Judiciary </li></ul></ul><ul><ul><li>8-Point Redistricting Reform </li></ul></ul><ul><ul><li>Redistricting PowerPoint </li></ul></ul><ul><ul><li>Report of the LWVO Ad Hoc Committee on Judicial Independence </li></ul></ul><ul><li>LWVO Information </li></ul><ul><ul><li>Publications </li></ul></ul><ul><ul><li>Coalitions info </li></ul></ul><ul><ul><li>LWVO Lawsuit Update </li></ul></ul><ul><ul><li>News </li></ul></ul><ul><ul><li>Calendar </li></ul></ul><ul><ul><li>Merchandise </li></ul></ul><ul><ul><li>Action Alerts </li></ul></ul><ul><ul><li>Press Releases </li></ul></ul><ul><ul><li>Lobbyist Testimony </li></ul></ul><ul><li>LWVO Members Center </li></ul><ul><ul><li>Member Resources </li></ul></ul><ul><ul><li>Membership Recruitment and Retention </li></ul></ul><ul><ul><li>Find a Local League </li></ul></ul><ul><ul><li>Best Practices for Local Leagues </li></ul></ul><ul><ul><li>Power Pledge </li></ul></ul><ul><ul><li>League Leader Updates </li></ul></ul><ul><li>eNewsletters & Projects </li></ul><ul><ul><li>Sign up for eNewsletters and updates! </li></ul></ul><ul><ul><li>imPACT eNewsletter </li></ul></ul><ul><ul><li>Spotlight eNewsletter </li></ul></ul><ul><ul><li>VOTER Newsletter </li></ul></ul><ul><ul><li>Energy Conservation Project </li></ul></ul>What is available?
  20. 20. Podcasts <ul><li>Summary: Podcasting was born of the collision between social media and the iPod. Back then podcasting was the domain of a few tech aficionados who saw it as a cheap and easy outlet to broadcast their views . All they needed was a microphone, some off-the-shelf software, and a base of iPod owners and Web surfers. </li></ul><ul><ul><li>But things have changed. “Today, the vast majority of the top-rated podcasts come from recognizable media entities that are using podcasts to expand their existing radio, TV, cable or satellite audiences,” says Paul Verna, eMarketer senior analyst and author of the new report, Podcasting : Into the Mainstream . </li></ul></ul><ul><li>Demographics and Stats: </li></ul><ul><ul><li>The podcast audience has grown, too, and eMarketer projects that growth will continue at least through 2013, when there will be 37.6 million people downloading podcasts on a monthly basis, more than double the 2008 figure of 17.4 million. </li></ul></ul><ul><li>Cost: </li></ul><ul><ul><li>Depends on your webhost </li></ul></ul><ul><ul><li>Can use free podcast hosting: MyPodcast.com, PodBean.com </li></ul></ul><ul><li>LWV Use: Minimal </li></ul>
  21. 21. Podcasts <ul><li>Benefit : User can listen to content on demand. User can take content with them. </li></ul><ul><li>Downside : Bandwidth may be expensive </li></ul><ul><li>Ideas for use : Monthly forums, educational and advocacy topics, Voter Service work: explain ballot issues, can use volunteers for short-term commitment </li></ul>PodcastAlley.com
  22. 22. Thanks! Melissa Currence twitter.com/currencem Teana Nicol twitter.com/Teana1
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