Getting Pinned: Build your Community and Brand

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This talk was given at the Etsy Success Symposium for small creative businesses, March 30th 2012, Etsy HQ

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Getting Pinned: Build your Community and Brand

  1. 1. Getting Pinned:Build your Community and BrandJasmine Trabelsi#getpinning @curlyjazz
  2. 2. What is Pinterest?“Pinterest allows you to organize and share all the beautiful things you find on the web. You can browse pinboards created by other people to discover new things and get inspiration from people who share your interests.”
  3. 3. Vision Board, Mood Board
  4. 4. First pin ever was from Etsy!!by papercutsbyjoe
  5. 5. “A collection of the most amazing,wonderful craftiness on earth. “- Reese Witherspoon on PinterestEtsy items are unique, quirky, beautiful,funny, handmade. These aestheticqualities help make it “pinteresting”. http://pinterest.com/pin/155303887119922098/
  6. 6. The Awesome World of Etsy✤ 14 Million items for sale on Etsy.com VintageConfections, BoringSidney, ArtAkimbo, BiscuitScout,BZRshop, thegoodmachinery CisforCardboard
  7. 7. ✤ Etsy is the most widely represented “brand” on Pinterest.✤ Approximately 3% of Pinterest is Etsy items.✤ Etsy’s Pinterest page has 70,000 followers.✤ The most popular board “Cool Spaces” has 95,000 followers with only 2 Etsy items out of 66 pins.
  8. 8. Home Court Advantage✤ There are 1.2 million unique Etsy items on Pinterest.✤ Those items have been pinned ~4.5 million times.* * based on click through rate (CTR) of pinned images
  9. 9. How do Ipromotemyself?-Use your creativity.-Pin it Forward:An early blogger challenge was to“Pin What Home Means To Me”.
  10. 10. Participate inMemes-Words to Live By-Breaking up a photo on a board lisamanndirkes.com, Christine Martinez, persimmonandpink
  11. 11. IntroduceYourself-Make sure you import your Facebookfriends and Twitter followers to Pinterest.They will be the easiest to interact withwhile you get the hang of it.-Build boards that are about your life-inspirations, hobbies, materials, etc.-Pinterest is a friendly, positivecommunity.
  12. 12. What do I pin?✤ Beautiful, editorial style photography: Think Martha Stewart or your favorite blog. Pinterest is a visual medium. Take the time to invest in good photography, it can mean the difference between a repin and just a like.✤ Show off your collection: Pinterest was created to share your collection of beautiful things. Books that you have at home. Art on the walls. What do they say about you as person?✤ Roam Freely: Boards should not be just of your items. Don’t replicate your store. Do pin outside of the Etsy community. This is where a lifestyle brand comes alive. What inspires you to craft? Pin it! http://pinterest.com/curlyjazz/to-the-races-hats/, http://pinterest.com/pin/19844054577774328/
  13. 13. http://mashable.com/2012/03/26/optimize-images-pinterest/
  14. 14. How do I selfpromote?✤ Behind the Scenes: Give your customers a peek into what inspires you, what influences your brand, and your company culture. Extend your focus beyond your own content or product.✤ Do you sell vintage boots? Sell beads? Show all creations by color palette. Highlight your customers’ work. MetamorphDK
  15. 15. Doing it Right?An Elephant Obsession http://pinterest.com/lbowerzta/elephant-obsession/
  16. 16. The Bleubird Vintage. Vintage Clothing From The 50s, 60s, 70s, & 80s. Styling, Wardrobe Remix, Art, Crafting, Updates,Sneak Peeks, Surprises And More. Bluebird Vintage.
  17. 17. Influencers
  18. 18. Pinterest is still evolving.Feb 2012
  19. 19. How do I get followers? ✤ Use other social media tools to boost your Pinterest presence. ✤ Peak pinning time is Monday through Friday 4-11pm EST ✤ Be active with other pinners, not just the super influential. ✤ If you find a cool board, tweet the link and highlight it on your Facebook page.
  20. 20. http://mashable.com/2012/03/26/optimize-images-pinterest/
  21. 21. ✤ Check your Shop Stats to see if your most popular Pinterest items are still for sale or gettingtraffic.✤ Your Etsy URL will be the same if you pinned it or some else pinned it.✤ A frequent complaint about Etsy items on Pinterest is that they can be sold out or expired. Ifan item is sold youll still get some of the benefit of the traffic, but an expired item is a deadend. So consider keeping your most popular items on Pinterest renewed, as they act as animportant entrance into your store.✤ If you have restocked or created a new item, spend extra time pinning and commenting thatday. Many repins happen in the first few minutes after you post.
  22. 22. Thank you!Jasmine Trabelsi@curlyjazzjasmine@brandxculture.com

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