Lotusphere 2012 Speedgeeking: So You Want to be a Blogger


Published on

Slides from my Lotusphere 2012 Speedgeeking sessions

Published in: Technology, Business
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Lotusphere 2012 Speedgeeking: So You Want to be a Blogger

  1. 1. So you Want to be a BloggerMitch Cohen | Blogger | CuriousMitch© 2012 IBM Corporation
  2. 2. Why should I Blog or Tweet■ Share knowledge■ Establish yourself as an expert■ Get help■ Meet people with common interests■ Have fun 2 | © 2012 IBM Corporation
  3. 3. Where do I blog• IBM Resources • Blogosphere Template on OpenNTF • Search OpenNTF for other blog projects • Domino Blog Template (ships with Domino) • IBM Connections • Bleedyellow • DeveloperWorks • Greenhouse• Non-IBM Resources • Wordpress • Wordpress.com • Self Hosted • Blogger • Tumblr • Posterous • Many many more options• Try different options and find the one that works for you | © 2012 IBM Corporation
  4. 4. Brand Yourself• Use the same name on your blog, twitter, etc• Fill in your bio and a photo • Don’t be this guy• Let people know what you will be blogging and tweeting about • It’s OK to talk about other things but establish who you are and what you are about | © 2012 IBM Corporation
  5. 5. Engage• Get involved in conversation on Twitter • I won’t follow you just because you followed me, I will follow you for conversation and content • respond with links to your blog WHEN it is relevant on twitter, in forums, etc. • Be yourself• Comment on other blogs• Integrate you blog with twitter, facebook, google+ to reach a wider audience • Look into services that automate cross-posting • dlvr.it • Twitterfeed • ifttt• Tweet your posts once • Don’t retweet yourself again and again | © 2012 IBM Corporation
  6. 6. Measure• Track stats on your blog • Google Analytics integrates easily in to all platforms• Don’t obsess over your stats, • It takes time to build a following • Use stats to see which topics are of interest to your audience • Remember they are just numbers | © 2012 IBM Corporation
  7. 7. Just Do It• Not every post has to be a masterpiece• You don’t have to blog every day or on a set schedule • You probably won’t have many readers if you blog once a year though• There are no stupid ideas • You will probably be surprised which posts are the popular ones (usually not the ones you expect)• Constructive Criticism is OK • Whining is not• Google never forgets once you hit publish there is no going back • Not sure about a post, ask a friend to preview it | © 2012 IBM Corporation
  8. 8. Contact Me• http://www.curiousmitch.com• mitch@curiousmitch.com• @curiousmitch• CuriousMitch on many social networks | © 2012 IBM Corporation