Social media b2 b
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Social media b2 b

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    Social media b2 b Social media b2 b Presentation Transcript

    • Social Media Marketing for B2B
    • Why Social Media?
      • Social media is highly effective in the middle of the purchase funnel
      • To improve brand or product consideration
      • Used to gather opinions and listening to word of mouth.
      • Social media endorsements have been a great influence on purchase intent.
    • Why for B2B?
      • Direct interaction with Clients
      • B2B buyers rely heavily on 3 rd party Feed Back
      • The target Customers are looking to build online network, share insights, and find solutions
      • Leads from Leadership
      • Cost Effective
      • Facilitates Faster Sales cycles
    • Social Media Engagement
      • Social Media Engagement affects every Step of Decision making Process.
    • Fundamental Concepts
      • Choosing Your Social Media Identity
      • Social Media Monitoring
      • Twiter Search
      • Facebook Search
      • LinkedIn Search
      • Search Engines
      • Alerts
      • Social Media Monitoring Software
      • Social Sharing
    • How it Works?
    • Process
    • Where are the Conversations Happening?
    • Search
    • Types of Search
    • Twitter & FaceBook Search
      • Facebook and Twitter are quickly replacing Google amongst core users as their primary source for search…
    • What is a Social Object ?
      • The pictures in Flickr
      • Videos on YouTube
      • Events in LinkedIn
      • Updates in Facebook
      • Bookmarks in Delicious
      • Votes in Digg
      • FourSquare check-ins
      • The docs in Scribd
      • Thoughts shared in the comment of a blog or the post itself, etc.
    • CHECKLIST – Is Your Company Ready for Social Media?
      • My company has clear goals for social media.
      • We have the human resources to commit to social media
      • We produce enough quality content to sustain social media conversations
      • We know which social media sites are popular with our prospects and customers
      • Our company website is prepared for social media attention.
      • We’re ready to incorporate social media strategies throughout the buying process
    • Social Media Tactics
      • Blogging
      • Micro blogging
      • Commenting
      • Social networks
      • Online video
      • Presentation & Document sharing
      • Widgets
      • Bookmarking
      • Photo sharing
    • Metrics
    • Networks
      • Twitter
      • FaceBook
      • LinkedIn
      • YouTube
    • Twitter
      • Creating the Account
      • Twitter Following
      • Find people by importing contact databases
      • Follow back everyone following you
      • Read the tweets of those you follow and search for tweets on keywords
      • Interacting with Prospects and Followers on Twitter
    • Twitter Check list
      • Be authentic: Write with a human voice
      • Listen: Pay attention to what people are saying
      • Converse: Talk to others even when they’re
      • not talking to you
      • Be responsive: Monitor Twitter at least daily
      • Quality over quantity
      • Avoid link spam
      • Stick around
    • FaceBook
      • Using FaceBook Status updates
      • Adding Picture
      • Creating Groups
      • Using FaceBook Events
      • Searching for Status Updates
      • Creating Fan page
    • Building Fan Base
      • Embed Widgets on Your Website
      • Make a Compelling Welcome screen
      • Use Facebook Apps
      • Run a Contest
      • Link to Twitter
      • Add a Badge/Button to Your Profile
      • Use the Share Button
      • Use the @ Tag
      • Autograph Posts on Other Walls
      • Autograph Other Fan Pages
      • Use “Suggest To Friends”
    • Keeping Fans Engaged
      • Regular Updates
      • Create polls
      • Create Events
      • Develop interactive applications
      • Encourage fan participation
      • Spark ongoing engagement via the Discussions tab
    • LinkedIn
      • Users want to connect only with people they already know in their network
      • The primary goal of LinkedIn is to connect people who already know each other personally to create a network based on “trusted relationships.”
      • There are many restrictions in LinkedIn to prevent potential spamming.
    • LinkedIn Stats
      • LinkedIn has a huge database of more than 60 million professionals
      • 45% of LinkedIn users are business decision makers
      • LinkedIn has Executives from each and every Fortune 500 company
      • Average household income of LinkedIn users is $100,000.
    • LinkedIn Do's & Don'ts
      • Make sure your profile is as complete as possible
      • Try to get recommendations from others that include positive comments
      • Pay attention to the network updates
      • Don't Try to connect with People you dont know
      • Aim to send an invitation to connect with a person soon after your conversation
    • LinkedIn for Leads
      • LinkedIn Q & A Section
      • Join Groups Where Your Potentials Are
      • Promote Events for Free
      • Creating Company Profile
    • YouTube - More Insights More Interactions
      • To increase awareness
      • Demonstrate thought leadership
      • Drive new business
      • Improve your SEO.
      • Get into video viral marketing.
    • YouTube – For Companies
      • Product demos
      • Customer testimonials
      • User generated content
      • Video blog entries
      • Power of Views, Ratings, Favorites and Comments
    • YouTube – Tips and Tricks
      • Use share option
      • Invite to subscribe
      • Add friends
      • Use Other Social Networks for Promotion
    • Tools
      • Google Alerts
      • Social Mention
      • Tweet Deck
      • RSS Feeds
      • Yahoo Pipes
      • Hoot Suite
      • Co tweet
    • CHECKLIST – Pitfalls to Avoid in Social Media Marketing
      • Don’t dive into social media unless you’re ready
      • Don’t be a big brag
      • Don’t be afraid to try social media
      • Don’t use social media sites as advertising opportunity
      • Don’t assume every social media site is good for your business
    • Measuring Success
      • Buzz and sentiment
      • Influence
      • Reach
      • Virality
    • Conclusion
      • Social Media is not about the tools; its about your audience and the relationship you establish with them
      • Your objectives should decide what tools to use; not the other way around
      • Your goals should measure delivery against your objectives
      • The best measure of social activity is the level of audience participation
      • Social conversations about your brand will happen with or without you
    •