Solace master class (29.03.11)(final)


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Solace master class (29.03.11)(final)

  1. 1. Solace Masterclass Social Media and the network society 29 th March 2011 Catherine Howe
  2. 2. What are we trying to do today?
  3. 3. The most important thing to remember about the virtual world is that it is actually very real People have a digital wrapper around their lives
  4. 4. Communication is moving online T1/T2/R1/IN1/M1 Can any of your TV sets receive additional channels other than BBC, ITV, Channel 4,S4C, and (where available) Channel 5? Do you have a recorder for your TV service which can record and store TV programs onto an internal hard drive, and also pause and rewind live TV ? In which of these ways do you ever listen to radio in your own home? Does anyone in your household have access to the internet at home through a computer or a laptop ? Do you personally use a mobile phone? (Prompted responses, single coded) Base all adults aged 16+ (3244 in 2005, 2905 in 2007, 812 in 2009) Significance testing shows any change between 2007-2009. Source: Ofcom research, fieldwork carried out by Saville Rossiter-Base in April to May 2009 Digital Radio Mobile Phone* Digital TV Internet DVR NB combination of internet/digital TV/DAB radio access *Personal use 29 March 2011
  5. 5. And social media is the fastest growing trend Oxford Internet Surveys: Online communication and social networking 2005-2009 29 March 2011 Social networking sites are not only growing in terms of people – they also have an increased share of online time
  6. 6. What will they be doing? 29 March 2011
  7. 7. What will they be doing? 29 March 2011
  8. 8. 29 March 2011 International growth of social media usage
  9. 9. The World Wide Web was born with the mosaic browser in 1993 Children born the same year are now 18
  10. 10. 18 year olds online <ul><li>85% Access the internet at home </li></ul><ul><li>61% access social networking sites at home </li></ul><ul><li>50% of their online time is via a mobile device </li></ul><ul><li>20% of this time is spent on social networking </li></ul><ul><li>95% of them feel confident as an internet user </li></ul><ul><li>And they trust the content that they find far more than other groups </li></ul><ul><li>They are used to having information and people at their fingertips </li></ul><ul><li>Source: OFCOM 2010 ( ) </li></ul>
  11. 11. This would be someone else’s problem if not for the fact we are seeing increases in all demographics 18-24 years olds are only 12% of the active online audience
  12. 12. Everyone is networking more 29 March 2011
  13. 13. We are living in a Network Society <ul><li>The Internet is having a profound effect on society – we are moving from an industrial to an information or networked age </li></ul><ul><li>This means there is a pressure on old ways of working </li></ul><ul><li>Think about the millennial generation who have been brought up expecting information and responsiveness to be constantly and immediately available </li></ul><ul><li>The internet culture is colliding with our traditional structures and putting huge pressure on them </li></ul>29 March 2011
  14. 14. With a distinct culture 29 March 2011
  15. 15. How should Government respond? How should we respond as organisations?
  16. 16. <ul><li>“ Until we rebuild, both from the bottom up and from the top down, our institutes of governance and democracy, we will not be able to stand up to the fundamental challenges that we are facing” </li></ul><ul><li>Manuel Castells, The Internet Galaxy </li></ul>29 March 2011
  17. 17. Previously you controlled the resources and so you knew you would be involved How will you make sure you are an essential part in the process?
  18. 18. Open “Publicity”
  19. 19. Open 29 March 2011
  20. 20. Open 29 March 2011
  21. 21. Playful
  22. 22. Playful 29 March 2011
  23. 23. Playful 29 March 2011
  24. 24. But really…..why should I care when I am facing massive budget cuts?
  25. 25. Because you need to stay relevant <ul><li>You know you need to be part of your community to lead it effectively </li></ul><ul><li>You know you need to understand the culture in order to be able to support it – the social web is in fact another country and most people are in the process of moving there </li></ul>29 March 2011
  26. 26. Because the conversations will happen anyway It’s government’s responsibility to make sure the outcomes are democratic
  27. 27. But there are cost savings here as well <ul><li>Channel shift on transactions is well known to bring cost savings to current processes: </li></ul><ul><li>But we need to extend this to engagement transations: </li></ul><ul><ul><li>Cost of a Council meeting attendee:£150 </li></ul></ul><ul><ul><li>Cost of webcast attendance: £1.50 </li></ul></ul><ul><ul><li>Save 25% of physical meeting costs and gain 3000 viewers (500% increase in reach) </li></ul></ul>   NWEGG Socitm (min) Socitm (max) Face-to-face £7.81 £4.83 £9.56 Telephone £4.00 £1.28 £5.57 Web £0.17 £0.22 £0.56
  28. 28. But there are other opportunities <ul><li>The real prize in terms of cost savings is around co-production of services </li></ul><ul><ul><li>Change the way in which you work with the public </li></ul></ul><ul><ul><li>Enable them to look after themselves to a far greater extent </li></ul></ul><ul><ul><li>Yes….this is the Big Society </li></ul></ul>
  29. 29. Collaborative Crowdsourcing? Co-production?
  30. 30. Collaborative 29 March 2011
  31. 31. Co-production/Collaboration – what do you mean? <ul><li>Co-production: Involving all participants in both the design and delivery of a service </li></ul><ul><ul><li>It describes a new kind of relationship with the public – one where we expect them to act not just comment </li></ul></ul><ul><ul><li>It’s a power shift </li></ul></ul><ul><li>And some references: </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul>29 March 2011
  32. 32. Co-production 29 March 2011
  33. 33. Co-production 29 March 2011
  34. 34. To do this you need a co-productive space LOCAL CIVIC SPACE 29 March 2011
  35. 35. For example….. Citizenscape: a product by Public-i
  36. 36. This is a good moment to talk about hyperlocalism
  37. 37. Hyperlocal websites <ul><li>Today virtual communities are as likely to gather together people who live on the same street and those that live thousands of miles apart </li></ul><ul><li>“ In a context of a world which is, indeed, increasingly interconnected the notion of place (usually evoked as ‘local place’) has come to have totemic resonance.” </li></ul><ul><li>Doreen Massey </li></ul><ul><li>Hyperlocal communities connect people separated by time and not necessarily space </li></ul><ul><li>Three useful references: </li></ul><ul><ul><li>Networked Neighbourhoods: </li></ul></ul><ul><ul><li>Talk about Local: </li></ul></ul><ul><ul><li>Podnosh: </li></ul></ul>Citizenscape a product by Public-i
  38. 38. And there are a variety of conversations going on 29 March 2011
  39. 39. Using free mainstream tools Citizenscape a product by Public-i
  40. 40. Hyperlocalism 29 March 2011
  41. 41. Hyperlocalism 29 March 2011
  42. 42. Hyperlocalism 29 March 2011
  43. 43. None of these have been created or run by the government though they may have been helped
  44. 44. As your communities start to self organise more effectively you need to understand where you add value to this process It’s not about resources anymore
  45. 45. Transparent
  46. 46. Transparent 29 March 2011
  47. 47. Transparent 29 March 2011
  48. 48. Government is becoming more Transparent <ul><li>Wikileaks is not a one off event </li></ul><ul><li>These are the communities that you are opening your data to – these are the armchair auditors </li></ul><ul><li>These are the communities who are most able to be your collaborators in the delivery of services because they are already collaborating </li></ul>29 March 2011
  49. 49. How is it used? Citizenscape a product by Public-i
  50. 50. Open Data 29 March 2011
  51. 51. Audit Example: Kings Cross Hyperlocal stats 29 March 2011 Successful hyperlocal community who is regularly digging into the London Data Store
  52. 52. Application Example: Crime Map iPhone App 29 March 2011 <ul><li>Done by a guy in his bedroom based on the official API. </li></ul><ul><li>But no less useful for that </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  53. 53. Data is complex – you need context and you need conversation to make it meaningful to the public This is where hyperlocal and open data come together
  54. 54. Innovative
  55. 55. Innovative 29 March 2011
  56. 56. Innovative 29 March 2011
  57. 57. Innovative 29 March 2011
  58. 58. Innovative 29 March 2011
  59. 59. CityCamp Brighton – Bringing it all together 29 March 2011 CityCamp Brighton brought together local government, businesses, community organisations and academia to reimagine the ways in which collaboration and web technologies will shape the future of our city. We had fantastic support from BHCC, Sussex Police and £10K prize from the Aldridge Foundation Day one: Learning, Day two: Brainstorming, Day three: Building and Developing All of the team drew from skills across the city and across sectors to develop 13 ideas to present the judges
  60. 60. Winning Project: My Urban Angel My Urban Angel was an idea brought to  City Camp Brighton .  In just two days, the idea was discussed, developed and presented to a panel of judges and was one of 9 other presentations which were all aimed to improve services and lives in Brighton and Hove. My Urban Angel won the £10,000 prize to bring the idea to reality. The app will be used by anyone who is going out and wants flexible options for keeping in touch with friends and staying safe. The overriding aim is to make it easy for anyone to keep themselves safe.
  61. 61. Agile
  62. 62. Digital Activism 29 March 2011
  63. 63. Digital Activism 29 March 2011
  64. 64. Digital Activism 29 March 2011
  65. 65. Consider what this means with respect to organisational change
  66. 66. <ul><li>An increased awareness of complexity and the lack of a definitive answer – – and we need to build for complexity. This means we need incremental progress towards an objective rather than thinking we can capture everything at once </li></ul><ul><li>An awareness of the impossibility of developing anything in isolation – we exist in open not closed systems and no idea exists in isolation – which means we need a process that is not a black box </li></ul><ul><li>A shift from engineering to systems thinking </li></ul>
  67. 67. Previously it was all about waterfalls…… 29 March 2011 <ul><li>Closed System </li></ul><ul><li>Product at the end </li></ul><ul><li>Fixed context </li></ul><ul><li>Predicated on the idea that we know what we want when we start work </li></ul>The world doesn’t work like that (though we did get Prince2 out of it)
  68. 68. Now it’s agile 29 March 2011 <ul><li>Iterative </li></ul><ul><li>Reflexive </li></ul><ul><li>Incremental </li></ul><ul><li>Experiential </li></ul><ul><li>We recognise the objective and work towards it </li></ul>Websites are in a state of perpetual beta – a bit like social change
  69. 69. The Plan is not the objective <ul><li>Being Agile: </li></ul><ul><ul><li>Keep the bigger objective in mind </li></ul></ul><ul><ul><li>New attitudes to risk </li></ul></ul><ul><ul><li>Small incremental improvements rather the big bang </li></ul></ul><ul><ul><li>Test as you go along </li></ul></ul><ul><ul><li>Adjust in the face of new evidence </li></ul></ul><ul><ul><li>Everyone is responsible for making it work </li></ul></ul><ul><ul><li>Use the users </li></ul></ul><ul><ul><li>Communicate All The Time </li></ul></ul>Citizenscape a product by Public-i
  70. 70. More practically? <ul><li>Use the tools of the new culture: </li></ul><ul><ul><ul><ul><li>Set up internal (and external) mentoring </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Use social media surgeries </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Yammer!! </li></ul></ul></ul></ul><ul><li>Communicate values and objectives not plans </li></ul><ul><ul><ul><ul><li>Blog and tweet and express your values and your objectives </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Wrestle the idea of ‘Brand’ back from the design people </li></ul></ul></ul></ul><ul><li>Share power </li></ul><ul><ul><ul><ul><li>Demonstrate that you are willing to share </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Try participatory budgeting </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Let the person who owns the problem own the solution </li></ul></ul></ul></ul>Citizenscape a product by Public-i
  71. 71. Your event horizon should be 5…10…15..20 years in the future What kind of relationship with citizens will you have then? How will you help shape that now?
  72. 72. Three things to remember: 1) Change the process 2) Build the architecture 3) Understand your relevance
  73. 73. Citizenscape a product by Public-i Citizenscape a product by Public-i | Presented to Client x Thank you for your time …… and more importantly….what do you think??? [email_address] Presented by Catherine Howe, Chief Executive Public-i
  74. 74. Don’t ask people to come to your space Citizenscape a product by Public-i
  75. 75. Coventry: Doing Facebook really well Citizenscape a product by Public-i
  76. 76. CovJam 29 March 2011
  77. 77. Twitter Gritter 29 March 2011
  78. 78. YouChoose?? 29 March 2011
  79. 79. Your Freedom 29 March 2011 Did we really crowdsource the Freedom bill?
  80. 80. Open 29 March 2011
  81. 81. Identity Matters Even if it is malleable online 29 March 2011