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Build and they probably won't come - presentation from SEEMP event on 2nd December

Build and they probably won't come - presentation from SEEMP event on 2nd December

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  • 1. If we build it will they come?
    • Relevance, social media and new forms of engagement
    • How do we engage?
    • 2 nd December 2011
    • Catherine Howe
    public-i.info/citizenscape
  • 2. If we build it they will almost certainly not come public-i.info/citizenscape
  • 3. Some assumptions and my perspective
    • I’m using the term “Engagement” to describe a process of on going community dialogue
    • I’m not using it to include consultation though the two terms are often confused
    • I believe we are seeing huge social shift around new technologies and the Network Society
    • I also think we are seeing worrying increases in the democratic deficit
    • The question for me is whether we manage the tension between really good ‘engagement’ and representative democracy effectively
    3 Citizenscape a product by Public-i 3
  • 4. Do you think voters are fooled by engagement processes that are not linked to decisions? Is there a disconnection between the policy cycle and the engagement process? public-i.info/citizenscape
  • 5. How do you think the people who signed the recent EU referendum petition felt about being ignored? Because that is how they see it….. public-i.info/citizenscape
  • 6. How do the public want to engage? public-i.info/citizenscape
  • 7. The World Wide Web was born with the mosaic browser in 1993 Children born the same year are now 18 public-i.info/citizenscape
  • 8. 18 year olds online
    • 85% Access the internet at home
    • 61% access social networking sites at home
    • 50% of their online time is via a mobile device
    • 20% of this time is spent on social networking
    • 95% of them feel confident as an internet user
    • And they trust the content that they find far more than other groups
    • They are used to having information and people at their fingertips
    • Source: OFCOM 2010 ( http://stakeholders.ofcom.org.uk/binaries/research/cmr/753567/UK-internet.pdf )
    8
  • 9. This would be someone else’s problem if not for the fact we are seeing increases in all demographics 18-24 years olds are only 12% of the active online audience public-i.info/citizenscape
  • 10. The public are becoming more connected and more vocal with it People have a digital wrapper around their lives public-i.info/citizenscape
  • 11. We are living in a Network Society
    • The Internet is having a profound effect on society – we are moving from an industrial to an information or networked age
    • This means there is a pressure on old ways of working
    • Think about the millennial generation who have been brought up expecting information and responsiveness to be constantly and immediately available
    • The internet culture is colliding with our traditional structures and putting huge pressure on them
    11 29 March 2011 12
  • 12. But what does this mean for engagement? And specifically for democratic engagement public-i.info/citizenscape
  • 13. Co-production
    • Co-production: Involving all participants in both the design and delivery of a service
      • It describes a new kind of relationship with the public – one where we expect them to act not just comment
      • It’s a power shift
    • And some references:
      • http://www.nesta.org.uk/publications/assets/features/the_challenge_of_co-production
      • http://www.jrf.org.uk/publications/co-production-people-outside-paid-employment
      • http://www.govint.org/
    13 29 March 2011 14
  • 14. Co-production 14 29 March 2011 15 http://www.smartjustice.org/
  • 15. Co-production 15 Citizenscape a product by Public-i 16
  • 16. How can technology help us?
    • The technology is simple and its easy to get help
    • You just need to decide you have a reason to use it
    • What you need to know are the cultural differences and behaviours that will make you effective online
    • And you also need to know when offline works best
    16 Citizenscape a product by Public-i 17
  • 17. The Social Web has a distinct culture 17 29 March 2011 18
  • 18. And the public are using it very locally
    • Today virtual communities are as likely to gather together people who live on the same street and those that live thousands of miles apart
    • Hyperlocal communities connect people separated by time and not necessarily space
    • Three useful references:
      • Networked Neighbourhoods: http://networkedneighbourhoods.com/
      • Talk about Local: http://talkaboutlocal.org.uk/
      • Podnosh: http://podnosh.com/
    18 Citizenscape a product by Public-i 19
  • 19. Hyperlocalism 19 29 March 2011 20 http://www.harringayonline.com/
  • 20. Hyperlocal sites found from recent research 20 Citizenscape a product by Public-i 21 Source: http://curiouscatherine.wordpress.com
  • 21. Using free mainstream tools 21 Citizenscape a product by Public-i 22
  • 22. And Government is increasingly active in this space public-i.info/citizenscape
  • 23. Don’t ask people to come to your space 23 Citizenscape a product by Public-i 24 http://askbristol.wordpress.com/
  • 24. Coventry: Doing Facebook really well 24 Citizenscape a product by Public-i 25 http://www.facebook.com/Coventry.West.Midlands
  • 25. Twitter Gritter 25 29 March 2011 26 http://danslee.wordpress.com/2010/01/01/twitter-gritter-case-study-gritting-and-social-media/
  • 26. YouChoose?? 26 29 March 2011 27 http://youchoose.yougov.com/centralgov
  • 27. Your Freedom 27 29 March 2011 28 http://webarchive.nationalarchives.gov.uk/20100823122417/http://yourfreedom.hmg.gov.uk/ Did we really crowdsource the Freedom bill?
  • 28. Open 28 29 March 2011 29 http://www.walsall.gov.uk/walsall24.htm
  • 29. You can use any of these tools once you know what you want to do public-i.info/citizenscape
  • 30. Where could technology fit for Members? 30
  • 31. Tell people what you are up to 31 Citizenscape a product by Public-i 32
    • Connect tools together but be careful with tone
    • Use a smartphone
    • Create a simple protocol for yourself and stick to it
    • Set realistic expectations about your time
  • 32. Hold Virtual Surgeries 32 Citizenscape a product by Public-i 33
    • Make sure you have your audience before you do the work
    • Think about whether you want it live – you may not need to
    • Do it more than once
  • 33. Involve more people in meetings 33 Citizenscape a product by Public-i 34
    • Think about working with a social reporter
    • Encourage people to help set the agenda
    • Promote early, promote often
    • Use the meeting to create the audience for the next event
  • 34. Involve more people in meetings 34 Citizenscape a product by Public-i 35
    • Think about working with a social reporter
    • Encourage people to help set the agenda
    • Promote early, promote often
    • Use the meeting to create the audience for the next event
  • 35. Run Open Processes 35 Citizenscape a product by Public-i 36
  • 36. What might this mean for the elected representative? public-i.info/citizenscape
  • 37. Government is becoming more Transparent
    • Wikileaks is not a one off event
    • These are the communities that you are opening your data to – these are the armchair auditors
    • These are the communities who are most able to be your collaborators in the delivery of services because they are already collaborating
    37 29 March 2011 38
  • 38. Public 38 29 March 2011 39
  • 39. Open Data 39 29 March 2011 40 http://data.london.gov.uk/
  • 40. There is competition for traditional politics public-i.info/citizenscape
  • 41. Digital Activism 41 29 March 2011 42 http://bccdiy.co.uk/
  • 42. Digital Activism 42 29 March 2011 43 http://www.avaaz.org/en/
  • 43. Digital Activism 43 29 March 2011 44 http://ukuncut.org.uk/
  • 44. Digital Activism 44 Citizenscape a product by Public-i 45
  • 45. What does this mean for you?
    • “ It has been said that democracy is the worst form of government except all the others that have been tried” Winston Churchill
    • Representative Democracy is something precious but it – and its representatives need to change to reflect the ways in which society are changing
    • I may be wildly overstating the pace of change – you need to decide
    • Even without the big stuff there is a lot you can do with the tools of the network society to engage more effectively with more people
    45 Citizenscape a product by Public-i 46
  • 46. Your event horizon should be 5…10…15..20 years in the future What kind of relationship with citizens will you have then? How will you help shape that now? public-i.info/citizenscape
  • 47. 47 Citizenscape a product by Public-i Citizenscape a product by Public-i | Presented to Client x 48 Thank you for your time …… and more importantly….what do you think??? C a t h er [email_address] C u riouscatherine.wordpress. c o m www.public-i.info Presented by Catherine Howe, Chief Executive Public-i