Public engagement in the social media realm
Are you ready to harness the
potential of the social web?



National Police W...
“A whole generation of people – our
 communities – are growing up using social
 media as their primary communications
 too...
The most important thing to
remember about the virtual world
is that it is actually very real




public-i.info/citizensca...
Virtual Life – Real Impacts

Real emotions


Real relationships


Real communities


Real impacts


Online your whole life...
And it has its own culture

      Open


      Transparent


      Collaborative


      Cooperative


                  P...
Life on Screen is real

“Some are tempted to think of life in cyberspace as
insignificant. It is not. Our experiences ther...
And so are the communities




  New communication media means that new social phenomena
  are going to arise that differ ...
Hyperlocal communities


Today virtual communities are as likely to gather together
people who live on the same street and...
Buckshaw Village Forum

  23 threads
  154 posts
  Thousands of views
  http://www.buckshawvillage.com/forumdisplay.php?52...
People are talking……

……they‟re just not talking to you




public-i.info/citizenscape
Digital engagement is about
working with your communities in
these new spaces

Effective listening is the easiest
way to g...
How do you become part of that
virtual community so that you can
police it?

People now have virtual lives as
well – it‟s ...
There are risks

  Resources are constrained and you want to use them wisely


  Your good reputation is vital – you don‟t...
But risk is complicated

  Some risks are dealt with easily
      Lack of knowledge => training
      Legal or process con...
Then there is the really tricky stuff

  Make sure you have senior support: This process needs
  leadership


  Think abou...
But it’s really not all doom

  There really are more opportunities than risks


  You can do it cost effectively


  And ...
You have a lot of good reasons to think about
using social media

  Policing by Consent: means working with the public


 ...
But this doesn’t mean it’s all about online

  Effective use of social media can complement your important
  offline event...
Social media can build confidence


  By showing the public who you are and letting them get to
  know you


  Because ope...
Social Media is already used by Police Forces




Presented by Catherine Howe, Chief Executive Public-i
Why?


  To build reputation


  To extend your reach into new groups of people


  To improve your visibility with your c...
What if you could capture all these
different conversations?




Presented by Catherine Howe, Chief Executive Public-i
By harnessing the potential of social media




                                                        LOCAL
            ...
There are some easy ways to get started

  Map your local conversations – find out who is talking


  Start a blog or a re...
Thank you for your time
Catherine Howe, Chief Executive, Public-i Group Ltd




        catherine.howe@public-i.info
     ...
Upcoming SlideShare
Loading in...5
×

National Police Web Managers Group(18 06 10)(Final)

322

Published on

Presentation to the National Police Web Managers conference - looking at community Policing online

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
322
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
11
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

National Police Web Managers Group(18 06 10)(Final)

  1. 1. Public engagement in the social media realm Are you ready to harness the potential of the social web? National Police Web Summer Conference 25th June 2010 public-i.info/citizenscape
  2. 2. “A whole generation of people – our communities – are growing up using social media as their primary communications tool and they are not going to stop. By failing to engage with them we risk allowing people to become more and more remote from their officers” Assistant Chief Constable Gordon Scobbie West Midlands Police, „Citizen Focus‟, ACPO Lead for Digital Engagement http://www.west-midlands.police.uk/latest- news/press-release.asp?id=1640 Presented by Catherine Howe, Chief Executive Public-i 2
  3. 3. The most important thing to remember about the virtual world is that it is actually very real public-i.info/citizenscape
  4. 4. Virtual Life – Real Impacts Real emotions Real relationships Real communities Real impacts Online your whole life is laid out for anyone to comment on – good and bad
  5. 5. And it has its own culture Open Transparent Collaborative Cooperative Playful Innovative Citizenscape a product by Public-i 5
  6. 6. Life on Screen is real “Some are tempted to think of life in cyberspace as insignificant. It is not. Our experiences there are serious play. We belittle them at our risk. We must understand the dynamics of virtual experiences both to foresee who might be in danger and to put these experiences to best use.” Sherry Turkle, Life on Screen Or more simply – your online identity is real and your actions online effect your real world life
  7. 7. And so are the communities New communication media means that new social phenomena are going to arise that differ in significant ways from everything we've known. We are going to have to get used to the idea that the word "community" is going to have to stretch to include groups of people who communicate socially and work together cooperatively and never meet in the real world. Howard Rheingold, The Virtual Community; Homesteading on the Virtual Frontier (http://www.rheingold.com/vc/book/) And that was 10 years ago Citizenscape a product by Public-i 7
  8. 8. Hyperlocal communities Today virtual communities are as likely to gather together people who live on the same street and those that live thousands of miles apart Hyperlocal communities connect people separated by time and not necessarily space Three useful references: • Networked Neighbourhoods: http://networkedneighbourhoods.com/ • Talk about Local: http://talkaboutlocal.org.uk/ • Podnosh: http://podnosh.com/ Citizenscape a product by Public-i 8
  9. 9. Buckshaw Village Forum 23 threads 154 posts Thousands of views http://www.buckshawvillage.com/forumdisplay.php?52-PACT- (Police-and-Communities-Together)-Meetings Citizenscape a product by Public-i 9
  10. 10. People are talking…… ……they‟re just not talking to you public-i.info/citizenscape
  11. 11. Digital engagement is about working with your communities in these new spaces Effective listening is the easiest way to get started public-i.info/citizenscape
  12. 12. How do you become part of that virtual community so that you can police it? People now have virtual lives as well – it‟s important that police officers are there too public-i.info/citizenscape
  13. 13. There are risks Resources are constrained and you want to use them wisely Your good reputation is vital – you don‟t want to undermine it You already have an engagement strategy – you don‟t want to compromise what you have already done But you also need to learn how to get the best out of these new technologies Presented by Catherine Howe, Chief Executive Public-i 13
  14. 14. But risk is complicated Some risks are dealt with easily Lack of knowledge => training Legal or process confusion => NPIA has loads of guidance Creating a social media policy => NPIA has done this as well! And others need you to make some changes Create a business case – at least for experimentation Decide where social media sits within the organisation Make sure you have a process for experiential learning Presented by Catherine Howe, Chief Executive Public-i
  15. 15. Then there is the really tricky stuff Make sure you have senior support: This process needs leadership Think about co-production – how you involve the public in your actual decision making – which is what good engagement is really about (identify, act, feedback is one interpretation of this) Start making the culture changes that you need: Openness Transparency Collaboration Cooperation How do you operate in a way which is effective in this new environment? Presented by Catherine Howe, Chief Executive Public-i 15
  16. 16. But it’s really not all doom There really are more opportunities than risks You can do it cost effectively And it‟s a world where people will tolerate experimentation and help you If you get this right then you can create a fantastic resource and enrich your engagement with the public We already know that community engagement is a big contributor to increases in confidence - good use of social media is about trust and authenticity which builds on this Presented by Catherine Howe, Chief Executive Public-i 16
  17. 17. You have a lot of good reasons to think about using social media Policing by Consent: means working with the public The Policing Pledge: commits you to ongoing engagement work through community meetings New technologies give you access to a younger demographic Any engagement strategy should include social media tools to ensure that as wide a cross section of people as possible are able to influence local policing priorities Presented by Catherine Howe, Chief Executive Public-i
  18. 18. But this doesn’t mean it’s all about online Effective use of social media can complement your important offline events Imagine replacing two of your monthly community meetings with social media, to considerably increase the number of people you meet – and to communicate the remaining meetings more effectively Its about changing the balance It‟s not about replacing existing tools its about adding to them cost effectively 18 Presented by Catherine Howe, Chief Executive Public-i
  19. 19. Social media can build confidence By showing the public who you are and letting them get to know you Because openness is embedded in the social web Webcasting Community meetings, for example, both extends their reach and also gives you an auditable record to be judged against Better engagement builds more confidence – and social media participants are more likely to get engaged – they come to the space expecting to participate Presented by Catherine Howe, Chief Executive Public-i 19
  20. 20. Social Media is already used by Police Forces Presented by Catherine Howe, Chief Executive Public-i
  21. 21. Why? To build reputation To extend your reach into new groups of people To improve your visibility with your community To listen to your community To create relationships Presented by Catherine Howe, Chief Executive Public-i 21
  22. 22. What if you could capture all these different conversations? Presented by Catherine Howe, Chief Executive Public-i
  23. 23. By harnessing the potential of social media LOCAL CIVIC SPACE Presented by Catherine Howe, Chief Executive Public-i
  24. 24. There are some easy ways to get started Map your local conversations – find out who is talking Start a blog or a regular podcast – get officers using tools in a controlled way Look at tools like Facebook and YouTube and come up with a specific campaign for each of them Think about Twitter as a second step – it works best when you have some content of your own Think about giving your community meetings an online presence Presented by Catherine Howe, Chief Executive Public-i 24
  25. 25. Thank you for your time Catherine Howe, Chief Executive, Public-i Group Ltd catherine.howe@public-i.info http://Wordpress.curiouscatherine.com @curiousc public-i.info/citizenscape 25 Citizenscape a product by Public-i | Presented to Client x
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×